Xiaomi's Qualcomm Flagship Reigns Supreme, vivo's MediaTek Models Lead in Sales: 2023 Flagship SoC Market Review

Xiaomi's Qualcomm Flagship Reigns Supreme, vivo's MediaTek Models Lead in Sales: 2023 Flagship SoC Market ReviewWith the release of the vivo X200 series and Xiaomi 15 series, flagship models equipped with Qualcomm Snapdragon 8 Gen 3 and MediaTek Dimensity 9300 series are about to leave the market. Except for a few models that will continue to be sold, most devices will be discontinued

Xiaomi's Qualcomm Flagship Reigns Supreme, vivo's MediaTek Models Lead in Sales: 2023 Flagship SoC Market Review

With the release of the vivo X200 series and Xiaomi 15 series, flagship models equipped with Qualcomm Snapdragon 8 Gen 3 and MediaTek Dimensity 9300 series are about to leave the market. Except for a few models that will continue to be sold, most devices will be discontinued. So, in the domestic market, which brand has the highest sales figures for models equipped with Qualcomm Snapdragon 8 Gen 3 and MediaTek Dimensity 9300 series platforms?

Industry insider "Wisdom Chip Guide" recently released relevant data, offering a glimpse into the 2023 flagship SoC market landscape.

Qualcomm Snapdragon 8 Gen 3: Xiaomi Series Leads in Sales

According to the data, using the OPPO series models as a baseline (1.0X), the sales comparison of models equipped with the Qualcomm Snapdragon 8 Gen 3 platform is as follows:

• vivo Series: Five models, sales at 1.2X that of OPPO.

• Honor: Five models, sales at 1.2X that of OPPO (higher than vivo).

• Xiaomi Series: Six models, sales at 4.3X that of OPPO.

This clearly shows that devices built by Xiaomi based on the Qualcomm Snapdragon 8 Gen 3 platform have the highest sales, far exceeding other brands, which confirms the popularity of the Xiaomi 14 series.

MediaTek Dimensity 9300 Series: vivo Series Leads in Sales

Similarly, using the OPPO series models as a baseline (1.0X), the sales comparison of models equipped with the MediaTek Dimensity 9300 series platform is as follows:

• OPPO Series: Only one model, with sales at 1.0X.

• Xiaomi Series: Only one model (Redmi K70 Supreme Edition), with sales at 1.0X that of OPPO (higher than OPPO).

• vivo Series: Seven models, with sales at 3.7X that of OPPO.

The data indicates that devices built by vivo based on the MediaTek Dimensity 9300 series platform have the highest sales, leading other brands. This aligns with reality; models equipped with the MediaTek Dimensity 9300 platform are far fewer than those equipped with Qualcomm Snapdragon 8 Gen 3, and most brands haven't used it, with only vivo adopting it for several models.

OPPO Series Sits at the Bottom in Sales

It's noteworthy that, for both the Qualcomm Snapdragon 8 Gen 3 and MediaTek Dimensity 9300 platforms, models from OPPO have consistently ranked last in domestic market sales.

Summary: Xiaomi's Qualcomm Flagship Reigns Supreme, vivo's MediaTek Models Lead in Sales

Overall, in the domestic market, flagship models equipped with Qualcomm Snapdragon 8 Gen 3 have the highest sales with Xiaomi leading the pack, while flagship models equipped with the MediaTek Dimensity 9300 series see vivo leading in sales. This trend is expected to continue in the future.

Analysis:

In 2023, the flagship Qualcomm Snapdragon 8 Gen 3 and MediaTek Dimensity 9300 series SoCs faced fierce competition. With its strong product capabilities, Xiaomi has gained a significant advantage on the Qualcomm Snapdragon 8 Gen 3 platform, while vivo has demonstrated strong competitiveness on the MediaTek Dimensity 9300 series platform. OPPO's performance on both platforms is relatively weak, and it needs to significantly increase product innovation to achieve better results in the competition.

Outlook:

With technological advancement and continuous improvements in chip technology, the future landscape of the flagship SoC market will become more complex and dynamic. Major smartphone manufacturers need to keep up with technological developments and constantly optimize their products to stand out in the fierce competition.