Xiaomi 15 Launch Event "Ultrasonic Fingerprint" Controversy: Meizu "Riding the Wave" or "Making a Point"?

Xiaomi 15 Launch Event "Ultrasonic Fingerprint" Controversy: Meizu "Riding the Wave" or "Making a Point"?The day before the launch of the Xiaomi 15 series, Meizu teased the event with the theme "Always believe lucky things are about to happen," and released a new Lucky Clover color scheme for its phones on the day of Xiaomi's launch. However, on the first day of sales for the Xiaomi 15 series, Meizu became a hot topic once again

Xiaomi 15 Launch Event "Ultrasonic Fingerprint" Controversy: Meizu "Riding the Wave" or "Making a Point"?

The day before the launch of the Xiaomi 15 series, Meizu teased the event with the theme "Always believe lucky things are about to happen," and released a new Lucky Clover color scheme for its phones on the day of Xiaomi's launch. However, on the first day of sales for the Xiaomi 15 series, Meizu became a hot topic once again. This time, they pointed their criticism at a specific introduction during the Xiaomi 15 launch event.

During the launch, Xiaomi product manager Xu Fei claimed, "No one has put ultrasonic fingerprint on the standard version. The Xiaomi 15 is the only small-screen flagship to use ultrasonic fingerprints, and it's also the only one to feature it on the standard version." However, Meizu officials challenged this statement, arguing that it was inaccurate. They pointed out that, in 2019, the Samsung Galaxy S10 Standard Edition featured ultrasonic fingerprint technology and was the first small-screen flagship globally to do so. In 2021, the Meizu 18, also a full-fledged small-screen flagship, adopted ultrasonic fingerprint technology.

So, are Meizu's two arguments valid?

Firstly, it's important to clarify that neither in 2019 nor 2021 did the Android camp have the concept of a "small-screen flagship." The real surge in attention for Android small-screen devices began in 2022. The Xiaomi 13 series, with its booming sales that outperformed competitors in its price range, remained a hot seller even after two years. In 2023, the Xiaomi 14 series achieved even greater popularity and sales than its predecessor, capturing considerable attention from competitors, who rushed to research and develop similar offerings. Consequently, we can see a growing trend of small-screen flagships emerging in the market, seemingly targeting the iPhone 16 Pro series, but in reality, everyone knows they are vying for the market share created by the Xiaomi 15 series in the small-screen flagship segment.

In this context, Meizu's decision to point out Xu Fei's inaccurate description might be an attempt to gain some visibility. After all, how many people in the domestic market still remember or buy Meizu's products, including the Samsung phones Meizu mentioned? This is the most pressing reality.

Being the first to market is not the key; gaining market recognition is the ultimate test.

Returning to the original question, is Meizu "riding the wave" or "making a point"?

Objectively, the Samsung Galaxy S10 Standard Edition was indeed the first small-screen flagship globally to feature ultrasonic fingerprint technology, and the Meizu 18 is also undeniably a full-fledged small-screen flagship equipped with ultrasonic fingerprint technology. From this perspective, Meizu's accusation is not entirely unfounded.

However, from another angle, the "only" mentioned in the Xiaomi 15 launch event referred not to being the "first in the world" but rather to the concept of a "small-screen flagship." In reality, the Android camp didn't truly adopt the concept of a "small-screen flagship" until 2019 and 2021. Therefore, Meizu's mention of these two phone models cannot entirely refute Xiaomi 15's claim.

More importantly, the timing and purpose of Meizu's action are worth considering. Meizu's sudden "jump" to criticize Xiaomi's description on the first day of the Xiaomi 15 series launch easily evokes the suspicion of "riding the wave." After all, Meizu has been in a relatively stagnant state for years, with both its popularity and sales significantly lower than before.

Perhaps Meizu seeks to regain attention by leveraging this "controversy." However, regardless of intent, the outcome of Meizu's action may not meet its expectations. Users ultimately care more about a product's quality and performance rather than pointless arguments.

For Meizu, instead of focusing on "riding the wave," they should invest their efforts in improving product competitiveness and crafting better products. Only by achieving outstanding product quality can Meizu truly gain user recognition and secure a foothold in the fiercely competitive marketplace.

In conclusion, regardless of whether Meizu is "riding the wave" or "making a point," its ultimate success hinges on its products. Only by delivering exceptional products can Meizu earn user recognition and secure a place in the fiercely competitive market.