US Smartphone Market Cools in Q3, Apple and Samsung Struggle, Motorola and Google Surge

US Smartphone Market Cools in Q3, Apple and Samsung Struggle, Motorola and Google SurgeMarket research firm Counterpoint Research's latest data reveals that US smartphone sales declined by 4% year-over-year in the third quarter of 2024. This sluggish performance is attributed primarily to a decline in demand across both prepaid and postpaid channels

US Smartphone Market Cools in Q3, Apple and Samsung Struggle, Motorola and Google Surge

Market research firm Counterpoint Research's latest data reveals that US smartphone sales declined by 4% year-over-year in the third quarter of 2024. This sluggish performance is attributed primarily to a decline in demand across both prepaid and postpaid channels. Apple and Samsung, the market's two giants, suffered significant setbacks this quarter, while Motorola and Google witnessed notable growth.

Counterpoint Research attributes the weakness in the US smartphone market during the third quarter to declining demand in both prepaid and postpaid channels. This phenomenon could be driven by factors such as diminished consumer confidence, economic uncertainties, and others.

It is worth noting that despite the overall market's performance, Motorola and Google achieved impressive results in the third quarter. Motorola's market share saw a significant increase, primarily driven by the introduction of new models in the mid-to-low-end market. Google has gained success in the high-end market with its Pixel series smartphones, known for their outstanding performance and innovative features.

Apple and Samsung experienced a decline in their market shares during the third quarter. Apple's iPhone sales declined year-over-year, likely due to insufficient upgrade demand among some consumers and increasing market competition. Samsung faced intense competition from Chinese smartphone brands, resulting in a slight decline in its market share.

Overall, the US smartphone market displayed a lackluster performance in the third quarter. However, the robust performance of Motorola and Google suggests the presence of growth opportunities within the market. In the future, smartphone manufacturers need to prioritize innovation and introduce more compelling products to cater to the ever-evolving needs of consumers.