Double 11 Battle Heats Up! Apple Remains Top in Domestic Smartphone Market, Huawei Holds 1 Position for Domestic Brands, OPPO Faces Pressure

Double 11 Battle Heats Up! Apple Remains Top in Domestic Smartphone Market, Huawei Holds 1 Position for Domestic Brands, OPPO Faces PressureOn November 1st, industry insider "Wisdom Chip Guide" released the activation ranking for domestic Week 43 (October 21-27). Surprisingly, the ranking remained consistent with the previous week, a rare occurrence in the fiercely competitive smartphone market

Double 11 Battle Heats Up! Apple Remains Top in Domestic Smartphone Market, Huawei Holds 1 Position for Domestic Brands, OPPO Faces Pressure

On November 1st, industry insider "Wisdom Chip Guide" released the activation ranking for domestic Week 43 (October 21-27). Surprisingly, the ranking remained consistent with the previous week, a rare occurrence in the fiercely competitive smartphone market. However, beneath this calm surface, undercurrents are surging, and competition between brands is subtly intensifying.

Apple, driven by the strong performance of the iPhone 16 series during Double 11, has held the top spot in the domestic smartphone market for three consecutive weeks, with a market share reaching 20.74%. Huawei follows closely behind, securing second place with a 20.63% market share, with the Huawei brand accounting for 18.89% and Huawei Smart Selection for 1.74%. Notably, Huawei launched the nova 13 series targeting the mid-range market during the Double 11 event, signaling its intention to intensify its efforts in this segment. This suggests potential for continued growth in its market share.

Vivo ranks third this week, with a 16.09% market share, where the Vivo brand accounts for 11.9% and iQOO for 4.19%. However, Vivo's momentum has weakened this week, failing to expand its market share further. With the official launch of new models like the Xiaomi 15 series, OPPO Find X8 series, and Honor Magic7 series, Vivo is facing pressure from all sides. Regaining the top spot will not be easy.

Xiaomi secures fourth place with a 14.57% market share, while Honor comes in fifth with a 13.81% market share. OPPO occupies sixth place with a 10.58% market share, where the OPPO brand accounts for 8.84%, OnePlus for 0.84%, and realme for 0.90%. It's noteworthy that OPPO's single-brand market share has fallen below 9% this week, making it the lowest among the top six main brands.

With Double 11 officially underway, major brands are unleashing their killer moves. New models like the OPPO Find X8, Xiaomi 15 series, iQOO 13, and OnePlus 13 are officially being launched. This intense competition will significantly influence the future rankings of each brand, especially for OPPO. Whether it can leverage the Double 11 momentum to increase its overall market share will be crucial in its efforts to turn the tide.

Overall, this week's market rankings reflect, to some extent, the preparedness of each brand for the Double 11 campaign. Apple, with its strong product competitiveness and promotional efforts, continues to lead the market. Huawei, with its solid brand power and mid-range market layout, is poised for greater future growth. Vivo is facing pressure from various directions, and its ability to make a comeback remains to be seen. OPPO needs to seize the Double 11 opportunity to boost its overall market share to secure its position in future competition.

In the coming weeks, as the Double 11 campaign continues, the domestic smartphone market rankings will likely see dramatic changes, and competition between brands will intensify. Ultimately, who will emerge victorious remains to be seen.