Xiaomi Cloud Service Double 11 Campaign Sparks Controversy: 6-Month Gift with Annual Membership Sparks New Approach, Official Promises Compensation for Paid Users

Xiaomi Cloud Service Double 11 Campaign Sparks Controversy: 6-Month Gift with Annual Membership Sparks New Approach, Official Promises Compensation for Paid UsersOn October 31st, Xiaomi Cloud Service launched its Double 11 (11.11) campaign

Xiaomi Cloud Service Double 11 Campaign Sparks Controversy: 6-Month Gift with Annual Membership Sparks New Approach, Official Promises Compensation for Paid Users

On October 31st, Xiaomi Cloud Service launched its Double 11 (11.11) campaign. However, unlike previous years that featured direct discounts, this years campaign adopted a new approach of "annual membership + 6 months gift," triggering heated discussions among users.

In response to this change, Wang Hua, General Manager of Xiaomi's Public Relations Department, explained on social media that the primary reason was cost pressure. This year's Double 11 discounts were indeed smaller than last year.

Wang Hua also added that he has urgently communicated with internal teams to adjust the promotional policy to maintain last year's Double 11 discounts to meet user expectations. For users who have already paid during the campaign, Xiaomi will gift them with an equivalent amount of cloud service time. Users can check specific details on the cloud service page. If unsatisfied with the new campaign, users can also contact customer service for a refund and repurchase at the new campaign price.

The official Xiaomi Cloud Service account also responded in the comments section, stating that they are configuring a new campaign page and asking for user patience.

As a reference, IT Home summarized the prices of Xiaomi Cloud Service's Double 11 campaign in 2023:

• 50GB Gold Annual Membership: Original price 72 yuan, campaign price 29 yuan

• 200GB Platinum Annual Membership: Original price 252 yuan, campaign price 109 yuan

• 2TB Diamond Annual Membership: Original price 816 yuan, campaign price 239 yuan

Its important to note that these discounted prices are only for the first year. After that, they will renew at non-campaign prices, requiring users to manually set them up.

This move by Xiaomi Cloud Service has sparked heated discussions among users. Some believe the 6-month gift approach is more cost-effective, allowing them to enjoy longer service. However, others argue that direct price reductions are more straightforward and worry that the gifted 6 months of service might have limitations.

Xiaomi officials have not yet provided further explanations regarding these concerns raised by users.

This new approach in Xiaomi Cloud Service's Double 11 campaign might reflect the intense competition in the current cloud service market. Cloud service providers are actively seeking new growth points and attracting users through various methods. By offering 6 months of service as a gift, Xiaomi likely aims to increase user retention and expand its market share.

Ultimately, the effectiveness of Xiaomi Cloud Service's Double 11 campaign will be determined by time. However, it's clear that Xiaomi Cloud Service's campaign during Double 11 will undoubtedly offer more choices for users and bring new considerations to the cloud service market.