OnePlus 13: Pro in Every Way, a Flagship Masterpiece for OnePlus' New Decade

OnePlus 13: Pro in Every Way, a Flagship Masterpiece for OnePlus' New DecadeOn October 31st, the OnePlus 13, the flagship smartphone of the year, was officially launched. This marks the beginning of a new decade for the brand, and the OnePlus 13 represents a flagship masterpiece

OnePlus 13: Pro in Every Way, a Flagship Masterpiece for OnePlus' New Decade

On October 31st, the OnePlus 13, the flagship smartphone of the year, was officially launched. This marks the beginning of a new decade for the brand, and the OnePlus 13 represents a flagship masterpiece. With significant upgrades in design, performance, screen, imaging, and battery life, OnePlus aims to provide users with an "Ultra Pro" experience in every aspect. After the launch event, Li Jie, President of OnePlus China, spoke to the media in a group interview, answering questions about the OnePlus 13's product strength, AI layout, market competition, and product strategy.

In the Face of Market Changes, OnePlus Remains User-Centric

Regarding the current changes in the smartphone market, Li Jie stated that while there are challenges, the biggest one is the lack of understanding manufacturers have of user needs. OnePlus remains user-centric, focusing on unmet user needs and solving problems through technological innovation. He cited the Sun Display technology and glove touch technology released on the OnePlus 13: "Other features, like waterproofness, including glove touch, rain touch, are high-frequency usage scenarios for users. We are heavily investing in these aspects. This is the logic behind our technology investment. With this investment, OnePlus products are bound to be unique."

Strategic Considerations Behind the Early Release of OnePlus 13

Regarding the reason for the early release of the OnePlus 13 compared to the previous generation, Li Jie explained: "This time, we released the product 5-6 weeks earlier than the previous generation, moving from December to the end of October." This decision was driven by two main reasons: Firstly, the release schedule of Qualcomm's new generation chip was accelerated, with significant performance improvements. Secondly, the focus of consumer spending in the smartphone market has shifted, and OnePlus aims to launch new products during peak consumption periods, forming a product mix.

Rising Costs, OnePlus Remains Committed to "Product Excellence First"

Facing the industry-wide issue of rising costs for components like chips and storage, Li Jie acknowledged: "The cost of manufacturing this generation of chips is quite high. However, he emphasized that OnePlus will continue to adhere to the principle of "product excellence first. "For the OnePlus 13, or the OnePlus brand, our philosophy is to prioritize putting out the best possible product. This choice has proven to be right, as the market feedback we've received for the OnePlus 13, including pre-sale data on e-commerce platforms, is quite positive. We will continue to follow this path."

Differentiation Strategy, OnePlus Synergizes with OPPO

Regarding the differentiation from the OPPO Find X8 series, Li Jie explained that OnePlus focuses heavily on performance, gaming, and battery life, offering an overall superior experience and investment. Once the target audience is clear, internal coordination and collaboration become seamless. OnePlus focuses on serving its own audience, while other series within the group cater to their respective audiences. Everyone focuses on their core scenarios and core tracks, resulting in naturally differentiated products. Public aspects like supply chain and some basic technologies, including the fluidity optimization of ColorOS this time, can be shared. This synergy enhances overall research and development efficiency and strengthens the final product experience.

AI Development, Prioritizing User Needs

Concerning the development trend of AI smartphones, Li Jie stated that AI progress will not explode at a specific moment but will be a continuous improvement process. "Everyone is paying close attention to AI. It's been a topic for more than a year now. But I believe the development of AI won't be a sudden change at a specific point in time, as if everything has changed." He emphasized that OnePlus' philosophy is user-centric, using technology to genuinely solve user problems. Whether it's upper-layer technology or underlying infrastructure, it must return to user scenarios.

OnePlus 13: Embodying a Decade of Brand Exploration, Setting the Flagship Benchmark

As a flagship masterpiece for OnePlus' new decade, the OnePlus 13 embodies all of OnePlus' exploration and commitment to flagship products. The "Ultra Pro" philosophy delivers an exceptional user experience in every aspect. As Li Jie stated in the interview, "Our only path is to deeply understand the needs of today's users."

The OnePlus 13 adopts the new "Dawn" design language, features the Snapdragon 8 Gen 2 for Galaxy processor, and offers the only 24GB+1TB storage combination in its class. It boasts the world's first second-generation 2K Oriental screen certified with A++ by DisplayMate, integrates Hasselblad Master Imaging with new "Shadowless Capture" and "Portrait Capture" features, offers a powerful battery combination of 6000mAh + 100W wired flash charging + 50W wireless flash charging, and runs on the ColorOS 15 system, known as the "Android fluency ceiling," starting at 4499 yuan. Official figures show that the OnePlus 13 series sold over 100,000 units in the first 30 minutes of sales, setting a new record for OnePlus flagships.