China's Smartphone Market Rebounds in Q3: vivo Takes the Lead, Huawei's HarmonyOS Gains Share

China's Smartphone Market Rebounds in Q3: vivo Takes the Lead, Huawei's HarmonyOS Gains ShareTechinsights' latest report reveals that China's smartphone market continued its rebound in the third quarter of 2024, with shipments growing 3% year-over-year to 65.7 million units

China's Smartphone Market Rebounds in Q3: vivo Takes the Lead, Huawei's HarmonyOS Gains Share

Techinsights' latest report reveals that China's smartphone market continued its rebound in the third quarter of 2024, with shipments growing 3% year-over-year to 65.7 million units. This marks the third consecutive quarter of growth, solidifying China's position as the world's largest single smartphone market.

In terms of operating system market share, Apple's iOS maintained a stable presence in the Chinese market, holding onto a 15% share, in line with the same period last year. Androids shipment share, however, slightly declined from 72% a year ago to 70%. Notably, Huawei's HarmonyOS saw a significant surge in its market share, rising from 13% to 15%, demonstrating its strong growth momentum.

On the vendor front, vivo continued to dominate the Chinese smartphone market with a 19% share. Following closely behind were OPPO/OnePlus and Xiaomi, both holding a market share of 15.5%. Honor, Huawei, and Apple secured the fourth to sixth positions with market shares of 15.2%, 15.1%, and 15.1%, respectively.

Here is a breakdown of each vendor's performance in Q3:

• vivo shipped 12.5 million units, representing a 17% year-over-year increase, securing its position as the market leader.

• OPPO and OnePlus combined shipped 10.2 million units, experiencing a 6% year-over-year decline, resulting in a slight reduction in their market share.

• Xiaomi shipped 10.2 million units, demonstrating a steady growth trajectory with a 13% year-over-year increase.

• Honor shipped 10 million units, marking an 11% year-over-year decline, leading to a slight reduction in its market share.

• Apple shipped 9.9 million units, registering a 2% year-over-year growth, maintaining a relatively stable market share.

• Huawei shipped 9.9 million units, witnessing a 19% year-over-year increase, signifying a steady rise in its market share.

Overall, China's smartphone market exhibited a positive rebound in the third quarter, with both shipments and market share showing growth. vivo, propelled by its robust performance, continued to lead the market, while Huawei's HarmonyOS experienced sustained market share gains, highlighting the potential of China's homegrown operating system. Looking ahead, with the widespread adoption of 5G technology and emerging technologies, China's smartphone market is poised to maintain its growth trajectory.