Redmi's Dominance in 2K Screens Solidified: 70% Market Share Over Three Years

Redmi's Dominance in 2K Screens Solidified: 70% Market Share Over Three YearsThe industry likely didn't anticipate how seriously domestic smartphone manufacturers would prioritize screen quality in the past three years. Manufacturers like Redmi have been customizing screens with their own unique specifications, resulting in a visible improvement in screen quality

Redmi's Dominance in 2K Screens Solidified: 70% Market Share Over Three Years

The industry likely didn't anticipate how seriously domestic smartphone manufacturers would prioritize screen quality in the past three years. Manufacturers like Redmi have been customizing screens with their own unique specifications, resulting in a visible improvement in screen quality. Especially in flagship models, new terminology is constantly being introduced, making it difficult for consumers to discern which brand has the best screen. However, the current trend shows a shift towards 1.5K screens dominating the market, with 2K screen models becoming increasingly common. So, who has dominated the market for 2K resolution screens over the past three years?

On November 5th, Wang Teng, General Manager of Redmi, shared a surprising piece of information. He mentioned a conversation with colleagues from the supply chain who revealed a staggering statistic. This data represented the market share of 2K screen shipments in the domestic market over the past three years. Wang Teng later shared the answer in the comments section.

According to Wang Teng, Redmi holds a remarkable 70% market share in domestic 2K screen phone shipments over the past three years. Xiaomi + Redmi combined share reaches 90%. To put it simply, for every 10 phones with 2K screens sold in the domestic market, seven are from Redmi, and nine are from Xiaomi.

This outcome can be primarily attributed to Redmi's relentless efforts in popularizing 2K screens over the past three years, particularly with their Redmi K series. Consistently, every year the Redmi K series has featured 2K resolution screens, while competitors in the same price range have stuck with 1.5K screens. This also underscores the strong sales of Xiaomi's flagship series, as models like the Xiaomi 14 Pro and Xiaomi 14 Ultra all boast 2K resolution displays.

Compared to traditional 1080P screens and the currently popular 1.5K screens, 2K screens offer a superior viewing experience with higher sharpness. However, they also come at a higher cost, which is likely why 2K screens haven't been universally adopted. Moving forward, Redmi is expected to continue this trend, with the K80 series also likely featuring a 2K screen alongside other advancements.

Interestingly, this year has seen a notable increase in the number of models employing 2K screens, particularly among sub-brands. For example, the OnePlus 13 and iQOO 13 both come with 2K screens, which is undoubtedly a positive development for consumers.

Redmi's 70% market share in 2K screen shipments underscores their remarkable success in popularizing this technology. This achievement is a result of their unwavering commitment to 2K screens in mid-range models combined with the strong sales of Xiaomi's flagship series. It's safe to predict that 2K screens will become the mainstream in the future, and Redmi will continue to drive this trend.