Double 11 First Week Report: Xiaomi Takes Sales Volume, Apple Dominates Revenue, Honor Rises Strongly

Double 11 First Week Report: Xiaomi Takes Sales Volume, Apple Dominates Revenue, Honor Rises StronglyDouble 11 has officially kicked off for a week, and brands have all unveiled their killer strategies to grab market share during this shopping extravaganza. So, after a week of intense competition, who are the "winners" so far? Let's take a look at the Double 11 rankings as of the evening of November 7th and unveil the first week's battle situation

Double 11 First Week Report: Xiaomi Takes Sales Volume, Apple Dominates Revenue, Honor Rises Strongly

Double 11 has officially kicked off for a week, and brands have all unveiled their killer strategies to grab market share during this shopping extravaganza. So, after a week of intense competition, who are the "winners" so far? Let's take a look at the Double 11 rankings as of the evening of November 7th and unveil the first week's battle situation.

Top 10 Single Product Sales: Apple Makes a Strong Entrance, Xiaomi 15 Takes on the iPhone 16 Series

In the overall single product sales ranking, Apple unsurprisingly occupies the top three spots. The iPhone 16 Pro Max, iPhone 16 Pro, and iPhone 16 won the championship, runner-up, and fourth place respectively, demonstrating Apple's strong brand appeal and product competitiveness. Xiaomi follows closely behind, with the Xiaomi 15 becoming the only Android flagship to enter the Top 10, ranking fifth with strong sales, engaging in fierce competition with Apple's iPhone 16 series, a true "one-on-one" against the iPhone 16 series. Honor entered the list with three models, including the Honor X60, Honor 100 Pro, and Honor 200, demonstrating its rising momentum in the mid-to-high-end market.

Top 10 Domestic Single Product Sales: Redmi K70 Supreme Edition Leads, Honor and Huawei Closely Follow

In the domestic single product cumulative sales ranking, the Redmi K70 Supreme Edition, with its outstanding cost-effectiveness and powerful performance, successfully climbed to the top of the championship podium. The Honor X60 and Honor 100 Pro ranked second and third respectively, highlighting Honor's strong position in the domestic market. Notably, Huawei also made the list with two models, the Huawei Pura70 Pro and Huawei Mate60 Pro, demonstrating signs of its brand recovery.

Top 10 Brand Sales: Xiaomi Leads Sales Volume, Honor Rises Strongly, OPPO Faces Challenges

In the overall brand sales ranking, Xiaomi, with its extensive product line and marketing strategy, successfully clinched the championship, becoming the Double 11 sales champion for the first week. Apple follows closely behind, with its high-end products and brand premium, taking the lead in the revenue ranking. Honor has become the biggest dark horse this year, ranking third in overall sales and second in Android sales, showcasing its strong rise. Notably, OPPO's performance appears sluggish among mainstream brands, falling to sixth place, facing intense competition from other brands.

Top 10 Brand Revenue: Apple Holds Steady in First Place, Xiaomi Follows Closely, Huawei Makes Steady Progress

In the brand revenue ranking, Apple, with its high pricing strategy and loyal user base, remains in first place, demonstrating its powerful brand influence. Xiaomi, with multiple hit models, follows closely behind, becoming the runner-up in the Double 11 first week revenue ranking. Huawei, with high-end flagship models like the Mate60 Pro, steadily progresses, ranking third, demonstrating signs of its brand recovery.

Conclusion: Xiaomi and Apple Fight for Dominance, Honor Rises Strongly

From the Double 11 first week ranking, Xiaomi and Apple are the two main players in the battle, leading in the sales volume and revenue rankings respectively. Honor, with its strong growth momentum, has become the biggest dark horse this year, demonstrating its rising momentum in the mid-to-high-end market. Although this is only a platform-based online ranking, it reflects the general trends in the current smartphone market, and it also foreshadows that the Double 11 battle over the next week will become even more intense.