Xiaomi 15 Series: Under the Radar, Million Sales, Why?

Xiaomi 15 Series: Under the Radar, Million Sales, Why?After the launch of the Xiaomi 15 series on the evening of November 9th, Lu Weibing directly confirmed in a live stream that the Xiaomi 15 series had sold over a million units, surpassing the sales speed of the Xiaomi 14 series, with the Xiaomi 15 Pro showing particularly strong growth. This is not just a simple set of data, it's a storm that the Xiaomi 15 series has unleashed in the market, a victory of "comeback"

Xiaomi 15 Series: Under the Radar, Million Sales, Why?

After the launch of the Xiaomi 15 series on the evening of November 9th, Lu Weibing directly confirmed in a live stream that the Xiaomi 15 series had sold over a million units, surpassing the sales speed of the Xiaomi 14 series, with the Xiaomi 15 Pro showing particularly strong growth. This is not just a simple set of data, it's a storm that the Xiaomi 15 series has unleashed in the market, a victory of "comeback".

Short Announcement, High Heat: The "Fast, Accurate, and Ruthless" Approach of Xiaomi 15 Series

The Xiaomi 15 series was officially announced on October 24th and officially launched on October 29th, a mere 4 days apart, making it the fastest turnaround from announcement to launch. This also means it had the shortest pre-launch hype period. However, within those four days, Xiaomi not only warmed the market up for the Xiaomi 15 series but also for the 15 products that were launched alongside. The fact proves that hot selling and pre-launch hype duration don't have a direct relationship.

In contrast, competitors releasing new phones at the same time, would build hype months in advance, some even a year ahead. Some models would be teased for two or three months, with the brand itself constantly dropping hints.

In stark contrast, the Xiaomi 15 series was not the main event at its launch, the Xiaomi SU7 Ultra mass production version was the real star. The official explanation of the Xiaomi 15 series was also very brief, focusing on the key points, some selling points were even left out. On the other hand, competitors would turn a launch event into several smaller events, with a single model launch taking up to 2 hours.

Low Investment, High Return: The "Precise Sniping" of Xiaomi 15 Series

The Xiaomi 15 series probably received the least amount of resources for promotion, something most people can feel. Aside from the standard launch and publicity, Xiaomi didn't spend extra resources on secondary promotional campaigns. Competitors, on the other hand, would continue to focus on secondary promotion, pouring huge resources into events like small communication forums, live streams with major influencers, etc., making sure the world knows about their new phone's selling points.

But Xiaomi is different. Perhaps due to its natural appeal, the Xiaomi 15 series achieved the best results with the least investment, something many competitors would envy but not be able to emulate.

The Art of Choice, The Way of Balance: The "Fine-Tuning" of Xiaomi 15 Series

The Xiaomi 15 series aims for comprehensive balance with no obvious weaknesses. While it may not be the strongest in certain aspects compared to other phones in its class, it still belongs in the top tier. Lei Jun said: "The first principle for making a high-end phone is to have no weaknesses in the high-end segment, the second is to evolve from simple parameter comparison to experience, feeling, and aesthetics."

The Xiaomi 15 series was built on these principles. Its exquisite craftsmanship is top-notch compared to other models in its class, the hand feel is great, and the 50:50 weight distribution is unattainable for other models in the same category. The Xiaomi 15 series directly addresses the pain points most consumers experience, making every function balanced, showcasing its unique approach to choice.

Low-key and Unassuming: The "King's Style" of Xiaomi 15 Series

The biggest surprise about the Xiaomi 15 series is that it did not release sales figures. Lu Weibing explained in the live stream that Xiaomi is getting bigger and bigger, and doesn't need sales figures to add to its reputation. In the future, the company will try to minimize releasing sales figures and leave that to Redmi.

In fact, this reflects the growing influence of the Xiaomi brand. Imagine, when did Apple ever release sales figures? Yet, their sales are still second in the world. Huawei, currently, doesn't release sales figures either, but it's the leading high-end brand in China.

The Xiaomi 15 series truly understands consumer needs and knows what kind of phone consumers want in this segment. No wonder, even before the Xiaomi 15 was launched, industry professionals commented: "When you get your hands on the Xiaomi 15, you'll understand that making a small screen and making a small screen well are completely different concepts."

Conclusion: The success of the Xiaomi 15 series is a testament to the brand's power as well as the strength of the product itself. Xiaomi is slowly catching up with Huawei and Apple, surpassing OVH. In the future, the domestic high-end market might see a three-on-three situation, Huawei, Apple, and Xiaomi on one side, and OVH on the other. Therefore, OVH might consider learning from Xiaomi, to see how they achieved this.

From another perspective, the success of the Xiaomi 15 series serves as a lesson for competitors and brings new changes to the future competitive landscape of the domestic high-end phone market.