OPPO Dominates Southeast Asia: 21% Smartphone Market Share in Q3

OPPO Dominates Southeast Asia: 21% Smartphone Market Share in Q3On November 11th, renowned data research company Canalys released its Southeast Asia smartphone market report for the third quarter. The report showed that the region's smartphone shipments reached 25 million units in Q3, marking a 15% year-on-year growth

OPPO Dominates Southeast Asia: 21% Smartphone Market Share in Q3

On November 11th, renowned data research company Canalys released its Southeast Asia smartphone market report for the third quarter. The report showed that the region's smartphone shipments reached 25 million units in Q3, marking a 15% year-on-year growth. Among the players, OPPO emerged as the leader with an impressive 21% market share and 5.1 million shipments, representing a 29% increase year-on-year.

OPPO's success can be attributed to the strong performance of its entry-level models, OPPOA3 and OPPOA3x. These devices have attracted a large number of consumers with their competitive pricing and outstanding features.

Here are the top 5 smartphone brands in Southeast Asia for Q3:

1st: OPPO, 5.1 million shipments, 21% market share, 29% YoY growth

2nd: Samsung, 4.1 million shipments, 16% market share, 2% YoY decline

3rd: Transsion, 4 million shipments, 16% market share, 46% YoY growth

4th: Xiaomi, 3.9 million shipments, 15% market share, 20% YoY growth

5th: Vivo, 2.6 million shipments, 10% market share, 2% YoY decline

Overall, Samsung and Vivo witnessed a 2% decline in their market share in Q3. On the other hand, OPPO, Transsion, and Xiaomi all recorded year-on-year growth, with Transsion's growth being the most pronounced at 46%.

Based on current market trends, Transsion is expected to overtake Samsung and become the second-largest smartphone brand in Southeast Asia. Xiaomi is also likely to surpass Samsung, but its ability to surpass Transsion remains to be seen based on its Q4 performance.

Overall, excluding Samsung, the Southeast Asian smartphone market has become a battleground for Chinese brands. The combined market share of Chinese brands in the region has surpassed 60%.

Here is the breakdown of top 5 brands in each major Southeast Asian market:

Indonesia: OPPO, Xiaomi, Transsion, Samsung, Vivo

Philippines: Transsion, OPPO, Realme, Xiaomi, Samsung

Thailand: OPPO, Samsung, Apple, Xiaomi, Vivo

Vietnam: Samsung, OPPO, Apple, Xiaomi, Realme

Malaysia: OPPO, Samsung, Xiaomi, Transsion, Realme

OPPO holds the leading position in Indonesia, Philippines, and Thailand. While Samsung continues to lead in Vietnam, it has been surpassed by Chinese brands in other markets.

With Chinese brands continuously pushing their efforts in Southeast Asia, the competition in the market is expected to intensify. Brands will continue to compete in areas such as product innovation, marketing strategies, and channel development to secure a larger market share.