Samsung's New Ad Mocks Apple's Lack of Innovation, But Netizens Question Its Own Innovation

Samsung's New Ad Mocks Apple's Lack of Innovation, But Netizens Question Its Own InnovationRecently, Samsung Electronics released a new ad titled "SimonSays", once again taking a jab at Apple, mocking its lack of innovation. The ad satirizes the blind following of Apple fans and the homogeneity of Apple products to highlight the innovation and differentiation of its own products

Samsung's New Ad Mocks Apple's Lack of Innovation, But Netizens Question Its Own Innovation

Recently, Samsung Electronics released a new ad titled "SimonSays", once again taking a jab at Apple, mocking its lack of innovation. The ad satirizes the blind following of Apple fans and the homogeneity of Apple products to highlight the innovation and differentiation of its own products.

The ad unfolds with a consumer queuing up to buy the latest iPhone. Upon opening the box, they ask, "What's new?" to which someone replies, "Who cares?" implying the blind following of Apple users. Subsequently, the ad showcases several features of Samsung Galaxy phones, such as the flip-screen translation feature of the Galaxy ZFlip6, the S Pen stylus of the Galaxy S24 Ultra, and the AI image editing features of Galaxy phones, concluding with the tagline, "Nobody should wait for innovation."

However, many netizens have pointed out in the comments that Samsung hasn't made any significant breakthroughs in smartphone innovation in recent years. They argue that Samsung should focus on innovating its own products instead of constantly attacking its competitors.

The website Androidauthority comments that Samsung has always enjoyed directly attacking Apple in its ads, with the Ingenius ad from 2018 being a classic example. Back then, Samsung was in its golden age, launching innovative products like the Galaxy Note9. However, in 2024, the situation has changed. Samsung's attacks seem outdated, especially considering that its phones haven't seen significant changes in years.

Samsung's intention with this ad is to convey a message to consumers: Samsung phones are more focused on innovation than Apple phones, offering more features and experiences. However, the advertisement's overt aggression and netizens' questioning of Samsung's own innovation lead to a thought-provoking question: Will Samsung's attacks truly be effective?

On one hand, Samsung does showcase some innovative features of its own phones in the ad, such as the flip-screen translation feature of the Galaxy ZFlip6 and the S Pen stylus of the Galaxy S24 Ultra. These features do reflect Samsung's exploration and progress in technology to some extent.

On the other hand, Samsung's pace of innovation in recent years has clearly slowed down. Many of its features are just minor tweaks based on existing ones, lacking a genuine breakthrough. In contrast, Apple has introduced innovative features like the Dynamic Island on the iPhone 14 Pro and the titanium body on the iPhone 15 Pro, making progress in product innovation.

Therefore, Samsung's aggressive advertisement might grab the attention of some consumers but could also invite more questioning. Samsung should focus more on innovating its own products, showcasing truly unique advantages that can captivate consumers, instead of constantly attacking its competitors.

In the fiercely competitive smartphone market, Samsung needs to find its own position, focus on innovation in its own products, and only then can it achieve greater success in the future market.