Apple's App Store Ecosystem in China Doubles in Size: Over 100% Growth Since 2019

Apple's App Store Ecosystem in China Doubles in Size: Over 100% Growth Since 2019Apple today announced in a press release a new research report authored by Associate Professor Ju Heng from the Shanghai University of Finance and Economics, showing that the Apple App Store ecosystem in China has grown by over 100% since 2019. This remarkable growth highlights the booming mobile app market in China and Apple's continued investment and success in the region

Apple's App Store Ecosystem in China Doubles in Size: Over 100% Growth Since 2019

Apple today announced in a press release a new research report authored by Associate Professor Ju Heng from the Shanghai University of Finance and Economics, showing that the Apple App Store ecosystem in China has grown by over 100% since 2019. This remarkable growth highlights the booming mobile app market in China and Apple's continued investment and success in the region.

The report indicates that developer revenue and sales facilitated by the App Store in China surged from RMB 1.65 trillion in 2019 to RMB 3.76 trillion in 2023. This significant increase reflects not only the growing demand for mobile applications among Chinese consumers but also the substantial support provided by the Apple App Store platform to Chinese developers and businesses.

Crucially, the report underscores the dominance of Chinese developers within the App Store ecosystem. Over 95% of revenue and sales belong to developers and businesses of all sizes, demonstrating that Apple's success isn't solely reliant on its own apps but is driven by the nurturing and support of a thriving local developer community. These developers do not pay any commission to Apple, further illustrating Apple's commitment to a mutually beneficial partnership with Chinese developers.

Apple's press release emphasizes its long-term commitment to the Chinese developer community. The company attributes the App Store ecosystem's growth to its years of investment in the Chinese App Store and its local developer community. Apple pledges to continue supporting developer success, investing further resources in the App Store ecosystem, and providing more opportunities for Chinese developers.

Apple CEO Tim Cook expressed his admiration for the Chinese developer community in the press release. He stated his immense pride in how the App Store continues to fuel economic growth and opportunity in China, highlighting the increasing number of developers creating excellent apps, growing their businesses, and positively impacting their communities. Apple will continue to expand its support for aspiring app creators and entrepreneurs, helping them achieve greater success.

The research report doesn't just focus on the internal growth of the Chinese App Store; it also reveals the significant global impact of Chinese developers. The report states that the Chinese App Store boasts 150 million weekly visitors, showcasing its immense influence and user engagement in the Chinese market.

Even more impressive is the remarkable international success of Chinese developers. Their apps are featured on App Store pages in 175 countries and regions, reaching over 2.2 billion active devices, demonstrating their ability to compete with and lead global counterparts.

The report further points out that in 2023, 26% of downloads for Chinese developers came from outside China, significantly higher than the 12% in 2018. Simultaneously, 35% of their revenue originated from outside China, a substantial increase from 28% in 2018. This data clearly shows the growing competitiveness and influence of Chinese developers in the global market, with their apps receiving widespread welcome and recognition globally, providing strong support for the international development of China's technology industry.

Furthermore, the report highlights the diversified strategies and market expansion capabilities of Chinese developers. In 2023, 69% of Chinese developers were active on multiple app stores, receiving downloads from an average of 21 stores. This indicates that Chinese developers aren't reliant on a single platform but actively expand across multiple channels to maximize global user reach and increase app visibility and downloads. In 2023, Chinese developer apps ranked among the top ten downloads in 153 app stores, further solidifying their leading position in the global app market.

In conclusion, this new research report by Associate Professor Ju Heng from the Shanghai University of Finance and Economics provides comprehensive data and analysis showcasing the immense success of the Apple App Store ecosystem in China and the growing influence of Chinese developers in the global mobile app market. This not only validates Apple's successful strategy in the Chinese market but also provides a positive signal for the future development of China's technology industry. The global success of Chinese developers, as highlighted in the report, further emphasizes their innovation and market competitiveness, providing strong support for the international development of China's technology industry. Apple's continued investment and support for the Chinese developer community serves as a successful example for other global technology companies on how to build a thriving ecosystem by empowering developers and ultimately achieving mutually beneficial goals. Apple's focus on the Chinese market and strong support for local developers will undoubtedly further drive the continued development and innovation of China's mobile application industry and bring more vitality and competition to the global mobile application market. This report also reiterates the enormous potential of the Chinese market and the important position of Chinese developers in the global technology field. Apple's successful experience is worth emulating and learning from by other global technology companies.