Huawei MateX5 Continues to Lead: In-Depth Analysis of China's Foldable Phone Market in Q3 2024

Huawei MateX5 Continues to Lead: In-Depth Analysis of China's Foldable Phone Market in Q3 2024On November 20, 2024, CINNOResearch, a market research firm, released its analysis report on the domestic foldable phone market in the third quarter of 2024. The report shows that the overall sales volume of foldable phones in China reached 3

Huawei MateX5 Continues to Lead: In-Depth Analysis of China's Foldable Phone Market in Q3 2024

On November 20, 2024, CINNOResearch, a market research firm, released its analysis report on the domestic foldable phone market in the third quarter of 2024. The report shows that the overall sales volume of foldable phones in China reached 3.54 million units, a year-on-year increase of 79%. Huawei's performance in this market was particularly outstanding, achieving remarkable results.

The report clearly indicates that Huawei holds an undisputed leading position in China's foldable phone market. In the third quarter of 2024, Huawei's foldable phone sales reached 1.12 million units, a year-on-year increase of 97%, nearly doubling. This not only secures its position as the sales champion but also marks its fifth consecutive year as the sales leader in China's large-screen horizontal foldable phone segment. This impressive achievement is primarily attributed to the strong sales of the Huawei MateX5. Since its launch, the Huawei MateX5 has topped the domestic foldable phone sales chart for four consecutive quarters, demonstrating exceptionally strong market performance.

Following Huawei is Honor in second place, followed by vivo in third, Xiaomi in fourth, and Samsung in fifth. Notably, OPPO did not appear in this quarter's rankings.

Even more striking is Huawei's 85% market share in the high-end foldable phone market (over 10,000). This means that the combined sales of all other brands cannot match Huawei's. This data fully demonstrates Huawei's strong influence and brand recognition among high-end users. Huawei's pricing strategy also contrasts sharply with other brands: Huawei's foldable product line continues to focus on the high end, while competitors tend to attract consumers through price competition.

This differentiated market strategy is also reflected at the corporate strategic level. Huawei leverages its strong brand influence to drive sales growth of foldable phones, while competitors rely more on product performance and even price competition to gain market share. The difference in competition strategies is significant; they are barely competing in the same arena. This is the key to Huawei's successHuawei focuses on brand building, while competitors focus more on the product itself. This strategic difference determines their different market positioning and development directions, highlighting Huawei's leading edge in the high-end market.

Many industry insiders believe that Huawei's successful experience is worth learning from and emulating by other brands. Huawei's brand influence is a key factor in its dominance of the high-end market, requiring long-term accumulation and brand building. Competitors could potentially learn from Huawei's success and invest more in brand building to enhance their brand value and market competitiveness.

Looking ahead, Huawei's leading position in the foldable phone market is expected to continue. It's worth mentioning that the successor to the Huawei MateX5, the Huawei MateX6, will be officially launched on November 26. Currently, pre-orders for this new phone have reached around 300,000, suggesting that the MateX6 is likely to surpass the MateX5 and create a new wave in the market. Its strong product power and market expectations will undoubtedly further consolidate Huawei's leading position in the foldable phone market.

In summary, in the third quarter of 2024, Huawei maintained its absolute leading position in China's foldable phone market, thanks to the outstanding performance of the MateX5 and its strong brand influence. Its dominance in the high-end market and the significant difference in market strategy from its competitors provide valuable case studies for the entire industry. Huawei's success not only demonstrates the importance of brand power but also offers a direction for other brands in future market competition. With the upcoming launch of the Huawei MateX6, Huawei's future development in the foldable phone market remains highly anticipated. The future competitive landscape of the foldable phone market will largely depend on how other brands learn from and emulate Huawei's successful experience and develop their own unique competitive advantages. Huawei's success is not accidental but the inevitable result of its long-term strategic planning and brand building. This successful experience deserves careful consideration and emulation by the entire industry. Continuous innovation and precise grasp of user needs are key to a company's success in market competition. Huawei's success story once again proves the importance of brand building and the effectiveness of a high-end market strategy. In the future, balancing product power and brand influence will become an important issue for all foldable phone manufacturers. The success of the Huawei MateX5 has undoubtedly set a benchmark for other brands and provided new insights into the development direction of the entire foldable phone market.

Huawei's continued leadership in the foldable phone market is not only a reflection of its own strength but also a symbol of the development level of China's technology industry. Huawei's successful experience is worth in-depth study and learning by other domestic mobile phone manufacturers to jointly promote the further development and growth of China's foldable phone industry. In future market competition, only continuous innovation can ensure success in the fierce market competition. This is not only a challenge but also an opportunity. We look forward to more Chinese brands achieving breakthroughs in the foldable phone market, bringing consumers more high-quality products and services. We believe that in the near future, China's foldable phone market will present a more prosperous and diversified development scene. Huawei's success has undoubtedly provided valuable experience and reference for other brands and injected new vitality into the development of China's foldable phone industry.