Huawei Mate70 Series Officially Launched: Powered by Kirin 9020, Can it Surpass the Glory of the Mate60 Series?

Huawei Mate70 Series Officially Launched: Powered by Kirin 9020, Can it Surpass the Glory of the Mate60 Series?On November 26, 2023, Huawei officially launched the highly anticipated Mate70 series smartphones at its Mate brand ceremony. The launch, coming some time after the Mate60 series, has sparked much industry discussion regarding its market performance

Huawei Mate70 Series Officially Launched: Powered by Kirin 9020, Can it Surpass the Glory of the Mate60 Series?

On November 26, 2023, Huawei officially launched the highly anticipated Mate70 series smartphones at its Mate brand ceremony. The launch, coming some time after the Mate60 series, has sparked much industry discussion regarding its market performance. Counterpoint senior analyst Mengmeng Zhang and research analyst Archie Zhang believe the relatively late launch of the Mate70 series may impact Huawei's sales performance in the fourth quarter of 2024. However, they also suggest that the substantial pent-up demand for the Mate60 series is likely to be released in the first quarter of 2025. They project the Mate70 series to become another significant flagship product for Huawei, with expected lifecycle shipments exceeding 10 million units.

This prediction isn't unfounded. From its launch until mid-November, the Huawei Mate60 series achieved over 14 million units in total sales, demonstrating strong market demand for Huawei's high-end flagship products. However, supply chain sources indicate that Mate60 series sales were severely constrained by insufficient supply. If the supply chain could have met demand, sales could have potentially reached 20 million units or even higher. This signifies the product's robust market competitiveness even under supply constraints and hints at the vast potential market for the Mate70 series.

The Mate70 series comprises four models: the Mate70 standard edition, Mate70 Pro, Mate70 Pro+, and Mate70 RS Porsche Design. Pricing starts at 5499 for the standard edition, 6499 for the Mate70 Pro, 8499 for the Mate70 Pro+, and a hefty 11999 for the Mate70 RS Porsche Design. Notably, compared to the previous generation, the Mate70 standard and Pro versions maintain their prices, while the Pro+ version even sees a 500 price reduction a positive sign for consumers. This move by Huawei likely aims to further enhance the product's market competitiveness and solidify its position in the high-end smartphone market.

• The Mate70 series also boasts upgraded core configurations. Software detection reveals the Mate70 standard edition features the Kirin 9010 processor, while the Mate70 Pro, Pro+, and RS versions debut the new Kirin 9020 processor. The Kirin 9020 boasts a CPU configuration of 22.5GHz + 62.15GHz + 41.6GHz and a Mali-G920 GPU with a frequency of 840MHz. This new processor's performance improvements will directly impact user experience and are a significant selling point of the Mate70 series. The Kirin 9020's specific performance and comparison to its predecessor await detailed analysis and interpretation from professional testing institutions. However, as a new-generation processor, it undoubtedly offers significant improvements in performance and power consumption, further strengthening the Mate70 series' competitiveness.

However, the Mate70 series faces challenges. First, its launch is relatively late compared to the Mate60 series, potentially causing some consumers to switch to other brands, impacting its market share. Second, while Mate60 series sales were impressive, supply chain constraints remain, posing a potential risk to Mate70 series production and sales. If the Mate70 series also faces supply chain issues, whether it can achieve its sales target will be crucial.

Despite these challenges, the Mate70 series possesses significant market potential. Huawei's strong brand influence, mature ecosystem, and continuously innovative technology are vital for maintaining its leading position in the fiercely competitive smartphone market. Furthermore, the price adjustments and the inclusion of the new Kirin processor enhance the Mate70 series' product competitiveness.

In conclusion, the launch of the Huawei Mate70 series presents both opportunities and challenges. Whether it can surpass the glory of the Mate60 series and achieve its lifecycle shipment target of over 10 million units depends on various factors, including market demand, supply chain capabilities, and Huawei's own market strategy. Subsequent market performance will be the key indicator of the Mate70 series' success. This will be a suspenseful competition; let's wait and see.