October Mid-to-High-End Smartphone Sales Ranking: OPPO and vivo Lead the Pack, Xiaomi Needs Further Improvement

October Mid-to-High-End Smartphone Sales Ranking: OPPO and vivo Lead the Pack, Xiaomi Needs Further ImprovementOn November 28th, industry insider "Wisdom Chip Insider" released comparative sales data for mid-to-high-end smartphones in October. The data ranks phones in the RMB 2,000-4,000 price bracket across three tiers, providing insights into the current competitive landscape of the domestic Chinese smartphone market

October Mid-to-High-End Smartphone Sales Ranking: OPPO and vivo Lead the Pack, Xiaomi Needs Further Improvement

On November 28th, industry insider "Wisdom Chip Insider" released comparative sales data for mid-to-high-end smartphones in October. The data ranks phones in the RMB 2,000-4,000 price bracket across three tiers, providing insights into the current competitive landscape of the domestic Chinese smartphone market. This report has sparked industry-wide discussion regarding manufacturers' market strategies and product competitiveness.

I. RMB 3,000-4,000 Price Bracket: OPPO Takes the Lead, Huawei Close Behind

In the high-end RMB 3,000-4,000 bracket, OPPO holds a significant lead. Huawei follows closely in second place, with vivo in third. Xiaomi, Honor, and Samsung are ranked fourth, fifth, and sixth, respectively, while Apple lags behind in seventh. OPPO's dominant position is striking, showcasing strong sales performance. While the report doesn't specify models, the OPPO Reno12 series is likely a major contributor. Notably, Samsung and Apple's relatively low rankings in this bracket might be attributed to their product strategies at this price point, or reflect differing market demands. Apple's comparatively limited product offerings in this price range could also explain its lower ranking.

II. RMB 2,500-3,000 Price Bracket: vivo Reigns Supreme, OPPO's Unexpected Performance

Competition in the RMB 2,500-3,000 bracket is equally fierce. vivo takes the top spot, demonstrating strong market competitiveness. Honor follows in second place, with Xiaomi in third, Huawei in fourth, and OPPO surprisingly in fifth. Samsung and Apple also underperform in this segment. vivo's leading position warrants further investigation; its sales drivers are likely the vivo S series or Y series, or potentially strong contributions from the iQOO Neo series. OPPO's unexpectedly low ranking, lagging behind other major domestic brands, contrasts sharply with its performance in other brackets and requires further analysis of its product strategy and market positioning.

III. RMB 2,000-2,500 Price Bracket: vivo Claims Victory Again, Xiaomi in Hot Pursuit

In the RMB 2,000-2,500 bracket, vivo secures first place again, demonstrating its strong competitiveness in the lower mid-range market. Xiaomi closely follows in second, with OPPO in third, and Huawei and Honor in fourth and fifth, respectively. Competition is particularly intense in this bracket, with numerous models launched by various manufacturers, leading to a highly competitive market. The wide range of products from each brand makes it difficult to pinpoint the best-selling models. Many manufacturers rely on this price bracket to boost sales, highlighting the fierce competition.

IV. OPPO and vivo's Dominance, Xiaomi's Challenges and Opportunities

Across the three price brackets, OPPO and vivo demonstrate outstanding performance in the RMB 2,000-4,000 segment, holding a clear advantage. OPPO leads in one bracket, while vivo leads in two, indicating that both manufacturers have established a firm foothold and effective market strategies and product layouts in the mid-to-high-end market. This price range also boasts the most robust offline sales, with OPPO and vivo's success reflecting their strong offline channel advantages.

In contrast, Xiaomi, while achieving respectable rankings across all brackets, fails to secure first place in any. This suggests that Xiaomi needs to further enhance its product competitiveness and market share in the mid-to-high-end market. Xiaomi needs to thoroughly analyze its strengths and weaknesses and refine its product strategy to better compete and gain higher market share.

V. Future Market Competition Outlook: A New Round of Mid-to-High-End Competition is Brewing

This sales data is not definitive, lacking specific shipment volumes and market share figures, preventing accurate measurement of the gap between brands. However, the report offers valuable insights into the current competitive landscape of the domestic Chinese smartphone market.

The domestic smartphone market has entered a new competitive phase, with a new round of mid-to-high-end competition between vivo, OPPO, and Honor already underway. The OPPO Reno13 series has been launched, the vivo S20 series is imminent, and the Honor 300 series will debut in December. Furthermore, online-focused models like the Redmi K80 series, and upcoming new releases such as the OnePlus Ace5 series, Realme Neo7, and iQOO Neo10 series, will further intensify market competition and reshape the market landscape. Future competition will be even fiercer, requiring continuous innovation and more competitive products from manufacturers to stand out.

While this report doesn't provide precise sales figures, analyzing rankings across different price ranges gives a clear picture of the current competitive landscape of the domestic mid-to-high-end smartphone market. OPPO and vivo show strong performance, while Xiaomi needs to improve its competitiveness. With more new phones launching, competition will intensify, offering consumers more choices. The final market structure will require more data and time to determine.