Following the launch of the Huawei Mate70 and Redmi K80 series, the domestic Chinese mobile phone market share rankings have been revealed!
Following the launch of the Huawei Mate70 and Redmi K80 series, the domestic Chinese mobile phone market share rankings have been revealed!Last week (November 18th-24th, W47), except for Huawei, most newly released flagship phones entered their regular sales period. This is the true test of a product's market competitiveness
Following the launch of the Huawei Mate70 and Redmi K80 series, the domestic Chinese mobile phone market share rankings have been revealed!
Last week (November 18th-24th, W47), except for Huawei, most newly released flagship phones entered their regular sales period. This is the true test of a product's market competitiveness. Industry insider "Wisdom Chip Insider" published the domestic mobile phone activation ranking for last week. The data shows that market competition remains fierce. While the rankings haven't changed dramatically, the gap between manufacturers is subtly widening.
According to "Wisdom Chip Insider," last week's domestic mobile phone market share rankings present two different views: one based on manufacturer groups, and the other based on individual brands. These two methods of statistical analysis lead to slightly different interpretations of the market landscape.
Manufacturer Group Ranking:
- 1st Place: Huawei Group, holding an overall market share of 18.82%, with the Huawei brand accounting for 16.53% and Huawei's Smart Selection brands accounting for 2.29%. Huawei continues to lead the market, holding a significant advantage in overall share. This high market share fully reflects Huawei's brand position in consumers' minds and its strong product competitiveness.
- 2nd Place: Xiaomi, with a market share of 17.03%. Xiaomi maintains its second position thanks to its strong brand influence and cost-effective strategy. The gap with Huawei Group isn't too large, indicating intense competition between the two.
- 3rd Place: vivo, with a market share of 16.22%, comprising 11.79% for the vivo brand and 4.43% for iQOO. vivo successfully surpassed Apple to enter the top three, demonstrating a strong resurgence in brand power. vivo's dual-brand strategy (vivo and iQOO) has contributed to its improved market position.
- 4th Place: Apple, with a market share of 15.52%. Despite being fourth, Apple maintains a high market share, reflecting its strong brand appeal and loyal customer base.
- 5th Place: Honor, with a market share of 14.72%. Honor's development has been rapid since its independence, demonstrating stable market performance and consistently maintaining a top-five ranking. Its future development is promising.
- 6th Place: OPPO Group, with an overall market share of 13.31%, including 10.98% for the OPPO brand, 1.23% for OnePlus, and 1.10% for Realme. OPPO Group's overall market share is relatively low and requires further improvement in market competitiveness. It needs to find new breakthroughs, especially when facing strong competition from Huawei and Xiaomi.
Individual Brand Ranking:
Ranking individual brands shows a slightly different picture. Xiaomi tops the list with a 17.03% market share, followed by Huawei at 16.53%. The rankings for other brands remain consistent with the manufacturer group ranking. This difference stems from the different statistical methods, highlighting subtle shifts in the competitive landscape under different statistical dimensions.
Market Trend Analysis:
The data shows that Huawei and Xiaomi continue to expand their lead, widening the gap with other brands. Huawei's release of its flagship Mate70 series and MateX6 last week will further solidify its market-leading position, and it's expected to remain at the top next week. Xiaomi maintains strong market competitiveness due to the continued strong sales of the Xiaomi 15 series, and the launch of the Redmi K80 series will further boost its market share.
vivo's performance this week was impressive, surpassing Apple to rank third. This indicates a strong brand recovery that deserves attention. OPPO Group remains in sixth place, highlighting the need for improved market competitiveness and the identification of new growth points.
Xiaomi's strong performance is primarily due to the continued strong sales of the Xiaomi 15 series after its initial launch. In contrast, the popularity of competing products from other brands has declined, leading to this week's ranking.
In conclusion, last week's domestic mobile phone market was fiercely competitive, with Huawei and Xiaomi maintaining their leading positions while other brands strive to catch up. vivo's rebound and OPPO's relative lag reflect the dynamic changes in market competition. All manufacturers need to adapt their strategies to market changes to succeed in this intense competition. The market performance of Huawei and Xiaomi next week is highly anticipated, while other brands need to work harder to secure a favorable position in future market competition. We'll have to wait and see how the rankings change next week.
Tag: the Following launch of Huawei Mate70 and Redmi K80
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