OnePlus' 2024 Smartphone Strategy: S Series Targets Mid-Range, Ace5 Series Brings Dual Snapdragon Flagships

OnePlus' 2024 Smartphone Strategy: S Series Targets Mid-Range, Ace5 Series Brings Dual Snapdragon FlagshipsFirst, the much-anticipated OnePlus S series will include standard and high-end versions, both featuring a 1.5K straight screen and a large silicon battery for superior display and battery life

OnePlus' 2024 Smartphone Strategy: S Series Targets Mid-Range, Ace5 Series Brings Dual Snapdragon Flagships

OnePlus will unveil a revamped product lineup in 2024, focusing on expanding its mid-range market presence and enhancing its flagship performance. Reliable sources indicate the launch of a new S series alongside the Ace5 series. These series will cater to budget-conscious consumers and flagship performance seekers, respectively, offering a broader range of options.

First, the much-anticipated OnePlus S series will include standard and high-end versions, both featuring a 1.5K straight screen and a large silicon battery for superior display and battery life. The standard version is currently being tested with the MediaTek Dimensity 9300+ chipset, while the high-end version is being tested with the latest Dimensity 9400.

The Dimensity 9300+, fabricated using TSMC's new-generation 4nm process, boasts a CPU architecture of 1x3.25GHz Cortex-X4 + 3x2.85GHz Cortex-A715 + 4x2.0GHz A720 and a new generation flagship 12-core Immortalis-G720 MC12 GPU (1300MHz). This chipset achieves a significant balance between performance and power consumption, efficiently handling complex tasks, smoothly running large applications and games, and extending battery life for a superior user experience and real-time AI capabilities.

The Dimensity 9400 takes it further, employing TSMC's 3nm process and a full-large-core design. Its CPU performance is nearly 40% higher than the Dimensity 9300+, and its GPU performance (Mali-G925-Immortalis MC12) is approximately 41% higher, with power consumption improvements up to 44%. This means the high-end OnePlus S series will offer significantly greater performance and lower power consumption.

The introduction of the OnePlus S series will fill OnePlus's gap in the MediaTek platform and focus on the value-for-money market, providing consumers with more price options.

Simultaneously, the OnePlus Ace5 series, including the OnePlus Ace5 and OnePlus Ace5 Pro, will be officially released next month, both featuring flagship Snapdragon chipsets. The OnePlus Ace5 is expected to feature the Snapdragon 8 Gen 3, while the OnePlus Ace5 Pro is likely to be powered by the Snapdragon 8 Gen 3 Overclocked Edition (or similar).

The design of the OnePlus Ace5, revealed by the blogger @DigitalChatStation, features a flat straight screen, Crystal Shield glass, a metal right-angled frame, and a ceramic body. Notably, it's currently the only mid-range standard model with a ceramic body, utilizing a more complex "Celadon Ceramic" process. The back design is similar to the OnePlus Ace3, featuring a family-style circular camera module in the upper left corner, without a hinge design.

• Importantly, the OnePlus Ace5 utilizes a "modified" version of the Snapdragon 8 Gen 3, officially termed Snapdragon 8 Gen 3.5, incorporating performance enhancements to achieve lower power consumption and lower temperatures, resulting in a significant performance boost. Official tests in Honor of Kings at 120fps with maximum graphics settings for one hour showed the OnePlus Ace5 averaging 120.4fps with 3.57W power consumption and a maximum temperature of 40.3C. Competitor Snapdragon 8 Gen 3 Overclocked Edition phones averaged 120.2fps, 3.27W, and 40C, while competitor Snapdragon 8 Gen 3 phones averaged 119.8fps, 4.56W, and 42.1C. This demonstrates OnePlus's exceptional tuning of the Snapdragon 8 Gen 3, surpassing even the Snapdragon 8 Gen 3 Overclocked Edition.

The OnePlus Ace5 will also feature a 6.78-inch 1.5K 8LTPO curved screen with a 120Hz refresh rate and ultrasonic fingerprint recognition. It will house a dual-cell battery with a rated capacity of 6000mAh (typical 6200mAh) and support 100W fast charging. It boasts a 50MP main triple-camera setup, IP68 dust and water resistance, and a three-stage alert slider. The dual-battery design helps reduce power consumption and extend battery life.

As for the OnePlus Ace5 Pro, industry insiders suggest it could be the "cheapest Snapdragon 8 Gen 3 Overclocked Edition" phone this year. However, further details await official confirmation.

In summary, OnePlus's 2024 product strategy is clear: the S series will target the mid-range market, while the Ace5 series solidifies its position in the high-end segment. Whether it's the value-for-money MediaTek Dimensity platform or the high-performance Snapdragon flagships, OnePlus aims to provide consumers with a greater selection and exceptional mobile experiences. The launch of these two series is highly anticipated, promising to inject fresh energy and competition into the smartphone market.