Shenzhen Bohai Changxiang Applied for a Patent on an "Advertising Transaction Information Management System" Leveraging Blockchain Technology to Enhance Ad Matching Accuracy

Shenzhen Bohai Changxiang Applied for a Patent on an "Advertising Transaction Information Management System" Leveraging Blockchain Technology to Enhance Ad Matching AccuracyOn December 2nd, 2024, the State Intellectual Property Office of China revealed that Shenzhen Bohai Changxiang Internet Information Service Co., Ltd

Shenzhen Bohai Changxiang Applied for a Patent on an "Advertising Transaction Information Management System" Leveraging Blockchain Technology to Enhance Ad Matching Accuracy

On December 2nd, 2024, the State Intellectual Property Office of China revealed that Shenzhen Bohai Changxiang Internet Information Service Co., Ltd. submitted a patent application for an "Advertising Transaction Information Management System and Application Method," with publication number CN119048169A and an application date of August 2024. The core of this patented technology lies in utilizing blockchain technology and machine learning algorithms to revolutionize the advertising transaction model, improving ad matching accuracy and transaction security, thereby increasing economic efficiency and user satisfaction.

The patent abstract details the system's composition and operating mechanism. The system primarily comprises four core modules: an ad matching engine, a blockchain transaction record system, a real-time data processing system, and a user interface. These modules are tightly interconnected through data flows, forming a highly efficient advertising transaction ecosystem.

The ad matching engine is the core component. It uses advanced machine learning algorithms to conduct in-depth analysis of massive amounts of data from both ad buyers and sellers. Unlike traditional ad matching methods, this engine can update user behavior and preference data in real-time, directly sourced from the user database, ensuring the accuracy of matching results. By precisely portraying user profiles, the system can accurately target ads to specific user groups, maximizing ad conversion rates, reducing advertiser costs, and ultimately improving the overall efficiency of the advertising industry. This enhanced precise matching capability not only provides advertisers with a higher return on investment but also offers users more personalized and relevant ad experiences, avoiding disruption from ineffective ads and thus increasing user satisfaction.

The blockchain transaction record system is another crucial component. It records all advertising transaction data on a decentralized blockchain, ensuring transparency and security and effectively preventing data tampering and fraud. The introduction of blockchain technology addresses numerous pain points in traditional advertising transactions, such as information asymmetry, data security risks, and complex transaction processes. Blockchain's immutability and transparency allow advertisers and media to clearly understand every stage of a transaction, fostering trust and establishing a fairer, more just, and transparent advertising transaction environment.

The real-time data processing system handles large volumes of user data in real-time for analysis, providing timely and effective decision support for the ad matching engine. This system quickly processes user behavior data from various channels, such as browsing records, clicks, and purchase history, transforming it into usable information for the ad matching engine. The efficiency of the real-time data processing system directly impacts the accuracy and speed of ad matching; therefore, efficient real-time data processing is key to the overall system performance.

The user interface provides advertisers and media with a user-friendly platform for ad placement, management, and monitoring. A simple and intuitive user interface design lowers the barrier to entry, improving user experience and overall system usage.

In summary, Bohai Changxiang's patented "Advertising Transaction Information Management System and Application Method" cleverly combines machine learning and blockchain technology, effectively addressing many issues in existing advertising transaction systems, improving ad matching accuracy, transaction security, and overall operational efficiency. The innovation lies not only in the efficiency of ad matching but also in building a secure, transparent, and efficient advertising transaction ecosystem.

Precise ad matching allows advertisers to more effectively reach their target audience, increasing conversion rates and reducing advertising costs. For users, it reduces disruption from ineffective ads and provides a more personalized advertising experience. The system enhances the overall efficiency of the advertising industry while increasing satisfaction and economic benefits for both users and advertisers. This demonstrates Bohai Changxiang's efforts in driving technological advancement and market development in the advertising industry and points towards future directions for advertising technology.

The successful application of this patent marks a significant breakthrough in China's advertising technology field. As the technology matures and its application expands, we can expect it to have a profound impact on the future advertising industry, driving it towards a more efficient, transparent, and intelligent direction. Bohai Changxiang, as a company dedicated to internet information services, deserves industry attention and emulation for its active exploration in technological innovation and industrial development.