Honor 300 Series: The Strongest Digital Series, Setting a New Benchmark for the Mid-Range Market

Honor 300 Series: The Strongest Digital Series, Setting a New Benchmark for the Mid-Range MarketThe all-new Honor 300 series smartphones have been officially released, hailed as the "strongest digital series." For three consecutive years, Honor's digital series phones have held the number one spot in sales within the RMB 2,500-4,000 price range, firmly establishing its leadership in the mid-range market

Honor 300 Series: The Strongest Digital Series, Setting a New Benchmark for the Mid-Range Market

The all-new Honor 300 series smartphones have been officially released, hailed as the "strongest digital series." For three consecutive years, Honor's digital series phones have held the number one spot in sales within the RMB 2,500-4,000 price range, firmly establishing its leadership in the mid-range market. The Honor 300 series, featuring flagship-level configurations such as the Honor AI Light Engine, Oasis Eye-Care Display, and advanced AI capabilities, aims to set a new benchmark for user experience in the mid-range segment. With a starting price of RMB 2,299, it is poised to further solidify its leading position in the RMB 2.5K-4K price bracket, securing another victory for Honor.

Multi-Dimensional Upgrade and Cross-Level Evolution: AI-Powered All-Round Experience Enhancement

AI features have become a key selling point for mainstream smartphones. The Honor 300 series continues the impressive experience of the YOYO intelligent assistant from the Honor Magic7 series. Leveraging YOYO's AI identification capabilities, it supports powerful functions such as AI one-word beautification, one-word cutout, and ID photo generation, seamlessly integrating AI intelligence into daily use scenarios and enhancing user convenience.

The AI capabilities of the Honor 300 series go beyond this, extending to core experiences such as imaging and display. In imaging, the Honor 300 series boasts the industry's first light and shadow portrait large model the Honor AI Light Engine. This engine possesses the ability to reshape light and shadow and reconstruct space, and through full-pixel generative image enhancement technology, it makes pixel-level adjustments to details. Whether indoors or outdoors, day or night, or under sidelight or backlight (HDR), users can easily capture atmospheric masterpieces, truly achieving "mastering light and shadow." Simultaneously, the Honor 300 series achieves DSLR-level foreground blurring for the first time, becoming the only brand in the Android camp to truly master full-space DSLR-level blurring. It also supports AI Super Clear Portrait across all focal lengths, enhancing facial details through AIGC to give every individual in a single or group photo a super-clear 50-megapixel effect, significantly improving the overall image quality and detail.

Given the increasing prevalence of paperless learning and office work, users spend more time in front of screens daily, making the eye-protection features of electronic products increasingly important. The Honor 300 series is equipped with the new generation Honor Oasis Eye-Care Display. Building upon 3840Hz risk-free dimming and personalized AI sleep-aid display technologies, it adds multiple eye-protection features such as circularly polarized light eye protection, motion sickness relief display, AI defocus eye protection, and AI dry eye-friendly eye protection. The circularly polarized light eye protection technology, known as "electronic lutein," mimics the even distribution of natural light, converting the linearly polarized light of traditional screens into circularly polarized light closer to natural light, improving the utilization rate of lutein in the eyes and reducing visual fatigue. The motion sickness relief display function is specifically designed to alleviate motion sickness, ensuring users enjoy a comfortable viewing experience even while traveling.

Furthermore, the Honor 300 Ultra supports Beidou satellite messaging and offline satellite direct connection to Gaode Map, allowing users to use Gaode Map for rescue and emergency assistance even without a network connection, enhancing safety. The entire Honor 300 series is equipped with a flagship-level high-density Qinghai Lake battery, achieving a large 5300mAh battery capacity in a slimmer body, providing ultra-long and stable battery life to meet users' all-day needs.

In summary, the Honor 300 series achieves cross-level upgrades in AI imaging, screen eye protection, charging and battery life, satellite communication, and AI, further raising the bar for mid-range flagship phones and delivering a leading all-around user experience.

Continuously Seizing New Heights in the Mid-Range Market: Honor's Innovation and Determination

After a year of intense competition, the mobile phone industry is undergoing a new transformation. Numerous manufacturers are turning their attention to the mid-range market, seeking to capture a larger market share in this huge consumer segment. Mid-range models in the RMB 2,000-4,000 price range have become a focal point of competition among major brands. A report from Counterpoint Research shows that while the market share of smartphones in the US$100-399 (approximately RMB 724-2889) price range decreased by two percentage points year-on-year in the third quarter of this year, it still accounts for 54% of the global market. To gain a share in this fiercely competitive market, manufacturers must continuously innovate and optimize their product strategies.

Honor's digital series, a benchmark product for mid-to-high-end smartphones in China, has consistently led the sales charts in its price segment thanks to its excellent performance and user experience. The Honor 100 series, launched in the fourth quarter of 2023, broke Honor's historical record for first-day sales of a new phone, with sales of the Pro version surging 500% year-on-year. The Honor 200 series also performed exceptionally well during the "618" mid-year shopping festival, winning the championship in new phone sales on major online platforms.

Now, the Honor 300 series, with its cross-level product capabilities, achieves the title of "the strongest digital series in history." In addition to several key configurations that approach the level of high-end flagships, it also introduces the Ultra version for the first time, further enriching the product line and providing consumers with more diverse and higher-quality options. This will not only help Honor attract more incremental users in the intense market competition but also demonstrates Honor's determination and strength in continuously leading industry innovation.

Increased R&D Investment Drives Innovation in the Industrial Chain

In the four years since its independence, Honor has consistently adhered to technological research and development and innovation, gradually shaping a unique brand image. In terms of technological innovation, Honor focuses on user needs and actively integrates R&D with the market, investing over 10% of its revenue in R&D annually. In 2023, Honor's overall R&D investment reached 11.5% of total revenue, almost double the global average. The R&D team has grown to 9,000 people, with over 20,000 global patent applications, and continues to grow at a rate of 10 applications per day. In the AI field, cumulative R&D expenses have reached RMB 10 billion, with 2,100 AI patent achievements, exceeding industry standards in both investment and output, ensuring the continuous output of innovative driving force. In 2024, Honor's R&D investment is expected to exceed 11%, which is extremely rare in the consumer electronics industry.

In terms of product strategy, Honor adheres to not precisely segmenting hardware functions based on product positioning and continues to invest heavily in the mid-to-high-end smartphone market. The Honor 300 series leads its segment in comprehensive user experience, succeeding its predecessors and continuing to set the benchmark for mid-to-high-end smartphones. Honor has seized the opportunity of the rapid development of AI technology, integrating advanced AI technology into its products to further enhance the user experience. Whether it's intelligent imaging, voice assistants, or system optimization, Honor has used AI technology to provide users with a more intelligent and convenient user experience.

Looking to the future, Honor will continue to fulfill its commitment to user experience, driving the industry to new heights of intelligent terminals through continuous technological innovation and optimization. Honor is not only committed to creating more competitive products but also hopes to lead the overall value enhancement of the industry through innovation across its product lines, thus having a profound impact on the healthy development of the entire industrial chain. The release of the Honor 300 series is undoubtedly another major achievement for Honor's continued efforts in the mid-to-high-end market, and it signifies that Honor will continue to lead industry innovation and bring consumers a better smartphone experience.