Xiaomi's October 29th Launch Rehearsal: Delete! Delete! Delete! Lu Weibing and Xu Fei Rush to Trim Down Presentation Length

Xiaomi's October 29th Launch Rehearsal: Delete! Delete! Delete! Lu Weibing and Xu Fei Rush to Trim Down Presentation LengthOn October 27th, Fast Technology reported that Xiaomi would hold a new product launch conference on October 29th at 7:00 PM, showcasing multiple products including the Xiaomi 15 series, Xiaomi Pad 7 series, Xiaomi Smart Band 9 Pro, and the mass-production version of Xiaomi SU7 Ultra. However, the first rehearsal last night triggered an emergency "diet" of the presentation content by Xiaomi's senior management

Xiaomi's October 29th Launch Rehearsal: Delete! Delete! Delete! Lu Weibing and Xu Fei Rush to Trim Down Presentation Length

On October 27th, Fast Technology reported that Xiaomi would hold a new product launch conference on October 29th at 7:00 PM, showcasing multiple products including the Xiaomi 15 series, Xiaomi Pad 7 series, Xiaomi Smart Band 9 Pro, and the mass-production version of Xiaomi SU7 Ultra. However, the first rehearsal last night triggered an emergency "diet" of the presentation content by Xiaomi's senior management.

After the rehearsal, Xiaomi Group President Lu Weibing simply posted on Weibo: "Rehearsal finished, one word: Delete!" This short sentence revealed a significant problem encountered during the rehearsal the presentation was far too long. Xiaomi Group CMO Xu Fei then reposted the Weibo, expressing his dissatisfaction with the length even more bluntly: "Three and a half hours is absolutely ridiculous! Today's only task is: Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete! Delete!"

The sheer number of "Delete" characters vividly portrays the anxiety of Xiaomi's senior management about the presentation length. It's understood that Lu Weibing and Xu Fei will be presenting the Xiaomi 15 and Xiaomi 15 Pro respectively; the excessive length forced them to cut down on some PPT content. This highlights the challenges Xiaomi faces in product launch content planning and time management. The "deletion" action directly reflects Xiaomi's consideration of information delivery and user experience.

This incident attracted considerable attention and discussion from netizens. Users expressed extremely high anticipation for the upcoming Xiaomi Surge OS2, with many comments expressing a desire for a detailed introduction of the system. Some comments included: "Focus on the system! Keep more of that!", "Don't cut Jin Fan's part!", "Cut the phone stuff, but if you cut Surge, I'm coming for you! [doge]", and "The imaging can be cut, but not the system!" These comments clearly show that user interest in Xiaomi Surge OS2 far surpasses other products, reflecting a strong desire for a detailed explanation of the system's functions. Some netizens also suggested that features that couldn't be fully introduced during the launch could be detailed later through methods similar to Xiaomi's car Q&A sessions, using text or interviews online. This reflects some users' need for in-depth product information.

Lu Weibing also gave a brief introduction of Xiaomi Surge OS2 on Weibo, stating that the basic user experience has undergone a complete transformation, with "One-touch Speed" and "First Glance Freshness" as its two prominent features. He emphasized that users would feel the improvement in the basic experience immediately upon using Surge OS2. To achieve this goal, Xiaomi conducted over 1000 test cases for every aspect of the underlying technology implementation; any minor loss in performance, power consumption, or heat had to be specifically addressed and meet all standards before launch. This reflects Xiaomi's stringent requirements for product quality and user experience, explaining why the presentation content needed such meticulous refinement.

A three-and-a-half-hour rehearsal is undoubtedly too long for a product launch. This would not only affect the viewing experience but also lead to low information transmission efficiency. The senior management's urgent action to "trim down" the presentation content reflects their emphasis on user experience and pursuit of a successful launch. Cutting content is no easy task; it requires careful consideration and choices, maximizing the presentation of core selling points and key features within the limited time.

This incident also reveals shortcomings in Xiaomi's product launch preparation process. The excessive length suggests omissions in early content planning and time management. How to clearly and concisely convey product advantages and features to users within a limited time is a question Xiaomi needs to seriously consider. In the future, Xiaomi may need to focus more on streamlining and improving the efficiency of presentation content to prevent similar incidents. While this event caused some ripples, it also provides Xiaomi with an opportunity for improvement, allowing them to better grasp the rhythm and content of product launches and enhance user experience.

Besides the Xiaomi 15 series, the Xiaomi Pad 7 series, Xiaomi Smart Band 9 Pro, and the mass-production version of Xiaomi SU7 Ultra are also attracting much attention. These products represent Xiaomi's technological prowess and innovative achievements in various fields. Balancing the introduction time for these products is another issue Xiaomi needs to consider carefully. Perhaps, Xiaomi could consider more flexible presentation formats in the future, such as segmented releases, or presenting some product content through online live streams or videos to improve efficiency and user experience.

In conclusion, the Xiaomi October 29th launch rehearsal incident was more than just a simple "deletion" operation; it reflects Xiaomi's thinking and adjustments regarding product launch preparation, content planning, and user experience. Through this event, Xiaomi can better reflect on its shortcomings and better prepare for future product launches. This also reminds all technology companies that time management and content selection are crucial aspects of product launch preparation; only through continuous improvement can they better meet user needs and enhance brand image. Xiaomi's "deletion" storm might become a valuable case study for the industry.