Flexible AMOLED Displays to Dominate 2024 Smartphone Display Market: Omdia Report Predicts Shipments and Market Share

Flexible AMOLED Displays to Dominate 2024 Smartphone Display Market: Omdia Report Predicts Shipments and Market ShareOmdia's recently released "Omdia Smartphone Display Intelligence Service" report predicts that flexible AMOLED display shipments will reach a staggering 631 million units in 2024, representing a 24% year-on-year growth. This robust growth will propel flexible AMOLED displays to a dominant position in the smartphone display market, with an anticipated market share exceeding 42% by the end of the year, surpassing amorphous silicon LCD (a-Si LCD) panels at 37%

Flexible AMOLED Displays to Dominate 2024 Smartphone Display Market: Omdia Report Predicts Shipments and Market Share

Omdia's recently released "Omdia Smartphone Display Intelligence Service" report predicts that flexible AMOLED display shipments will reach a staggering 631 million units in 2024, representing a 24% year-on-year growth. This robust growth will propel flexible AMOLED displays to a dominant position in the smartphone display market, with an anticipated market share exceeding 42% by the end of the year, surpassing amorphous silicon LCD (a-Si LCD) panels at 37%. This data strongly demonstrates the growing influence of flexible AMOLED technology in the smartphone display sector.

The report highlights that the key driver behind the rapid growth of flexible AMOLED market share is a significant drop in average selling price (ASP). In 2023, flexible AMOLED display shipments increased by 31.8% to 508 million units, while the average selling price decreased by 14.3%. This price reduction effectively encouraged smartphone manufacturers to shift from traditional LCD displays to more advanced OLED displays.

Omdia's report provides a detailed analysis of the technological composition of the smartphone display panel market. Currently, the market primarily employs four display panel technologies: flexible AMOLED, rigid AMOLED (12% market share), a-Si LCD, and LTPS LCD (10% market share). With the strong rise of flexible AMOLED displays, the overall market share of AMOLED technology (including flexible and rigid AMOLED) will surpass LCDs in 2024, reaching 53% and becoming the leading technology in the smartphone display market.

Although mainland Chinese OLED manufacturers attempted to raise prices on low-end products in early 2024, Omdia believes that the long-term impact of last year's significant price drop in OLEDs will persist. Therefore, the average selling price of flexible AMOLED displays is still expected to decrease by 6.7% in 2024, but the decline rate will slow down by 2025.

The report further predicts that based on smartphone manufacturers' procurement plans and OLED manufacturers' shipment targets, the supply and demand for flexible AMOLED displays will reach equilibrium in 2025. This implies that the market growth of flexible AMOLED displays will stabilize to some extent, but their dominant position will remain secure.

In summary, Omdia's report clearly demonstrates the strong growth momentum of flexible AMOLED displays in the smartphone display market. Continued price reductions, coupled with the inherent advantages of the technology, are driving its rapid adoption. Flexible AMOLED displays are expected to maintain their market leadership in the coming years, becoming the mainstream choice for smartphone display technology. The continued growth of its market share will reshape the landscape of the smartphone display panel market and bring consumers a superior display experience. This ongoing trend also signifies new development opportunities for the related industry chain.

Omdia's report, with its specific predictions on market share, provides a clear interpretation of future trends in smartphone display technology. This is of significant reference value to smartphone manufacturers, display panel manufacturers, and related companies throughout the industry chain. Based on this data, companies can better formulate future development strategies and allocate resources more effectively to gain a greater advantage in increasingly fierce market competition. The report's predictions regarding the downward price trend and supply-demand balance also provide crucial market information for investors, helping them to better understand industry development trends and make more informed investment decisions.

The four display panel technologies mentioned in the report represent different technological approaches and market positioning. Flexible AMOLED, with its superior display effects and lightweight, portable features, has gained increasing market share. Rigid AMOLED, a-Si LCD, and LTPS LCD occupy certain market segments at different price points. This indicates that diverse market demands still exist, and different technological approaches retain their market competitiveness. In the future, competition and integration of different technologies will further drive innovation in smartphone display technology.

Omdia's report is more than just a simple summary of market data; it's an in-depth analysis of future industry development trends. The report's analysis of price changes, supply-demand relationships, and technological competition provides crucial insights into the dynamic changes in the smartphone display panel market. These insights can help us better predict future industry trends and provide decision support for related companies. With continuous technological development and updates, the smartphone display panel market will exhibit a more complex competitive landscape, and Omdia's report will provide important reference for understanding this complex landscape. Continuous monitoring of market dynamics and in-depth research into technological development trends will be key to maintaining competitiveness in the smartphone industry. Omdia's report offers invaluable reference value in this regard.

Through the interpretation and analysis of key data in the report, we can gain a clearer understanding of the position and prospects of flexible AMOLED displays in the smartphone market. This not only concerns technological innovation but also impacts the overall adjustment of the industry chain and market competition. The future development of smartphone display technology will increasingly rely on technological innovation, cost control, and precise grasp of market demand. Omdia's report undoubtedly provides important reference and guidance for understanding this dynamic process.