China Smartphone Market Share Analysis, Week 49, 2024: Huawei Mate70 Series Takes the Lead, Xiaomi Follows Closely

China Smartphone Market Share Analysis, Week 49, 2024: Huawei Mate70 Series Takes the Lead, Xiaomi Follows CloselyThe smartphone market is undeniably fiercely competitive. The frequency of new product launches is astonishing, with new models appearing almost every month

China Smartphone Market Share Analysis, Week 49, 2024: Huawei Mate70 Series Takes the Lead, Xiaomi Follows Closely

The smartphone market is undeniably fiercely competitive. The frequency of new product launches is astonishing, with new models appearing almost every month. Even operating system updates are caught in a "roll-in" competition, with many manufacturers pushing updates monthly. This intense competition is directly reflected in the rapidly changing market rankings of major manufacturers, making predictions incredibly difficult. The domestic smartphone market weekly report for Week 49 of 2024 (December 2nd to December 8th) bears this out. Data shows a small overall increase in the domestic market, but with significant variations in brand performance.

Huawei, thanks to the strong sales of its Mate70 series, captured the top spot with a 25% market share. This success reflects consumer recognition and trust in the Huawei brand, and demonstrates its powerful brand strength. The Mate70 series faced high demand upon launch, and even now, some models are still in high demand. It's conceivable that if Huawei could fully unleash its production capacity, sales growth would be even more significant.

The Mate70 series' high market share wasn't accidental. The Mate70 Pro, for example, features the Kirin 9020 processor and is upgradeable to HarmonyOS 5.0. In AI functionality, the Mate70 series debuted "full-stack AI with software, hardware, and cloud synergy," offering nine AI-powered experiences including AI Dynamic Photos, AI Air Transmission, and AI Smart Message, providing unparalleled intelligent experiences. Furthermore, the Mate70 series uses second-generation Kunlun glass, a durable and scratch-resistant titanium Xuanwu body, and a durable and impact-resistant Jinfian material back cover, offering various color options that balance aesthetics and durability. The use of red maple original color imaging technology makes photos of landscapes and people more realistic and natural.

Notably, Huawei's sub-brand, Huawei Select (including Hinova), achieved a 1.4% market share, ranking eighth. While not a large share, it demonstrates Huawei's efforts in diversification. Combining Huawei phones and Huawei Select brands would significantly boost its market share, further widening the gap with competitors. However, Huawei's currently limited number of new models makes maintaining long-term high popularity challenging. Despite this, Huawei's self-developed technology puts it far ahead in the industry, with its brand strength unmatched.

Following Huawei is Xiaomi, which secured second place with a 16.8% market share, thanks to the continued strong sales of its Redmi K80 series. This shows that cost-effective models remain highly attractive in the current market. The Redmi K80 series' success isn't accidental; its features include a large 6550mAh battery, the Snapdragon 8 Gen 2 processor, a 2K resolution screen, and ultrasonic fingerprint unlocking, all of which enhance its competitiveness and attract many consumers. However, the delayed release of Redmi Turbo 4 might impact Xiaomi's future market share.

Vivo and OPPO demonstrated differing performances in Week 49. Vivo saw sales growth with the launch of the S20, but its market share dropped by 0.1%. OPPO continues to actively seek strategies to address market competition. iQOO, a sub-brand of Vivo, saw less robust initial sales than last year, resulting in a compressed market share.

Apple and Honor showed relatively weaker performances this week. Apple's market share was 12.2%, down year-on-year, while Honor's continued to decline to 12.9%.

Other brands held a certain market share, with realme at 0.8% (tied with OnePlus in ninth place), and the remaining brands ("Others") at 4%.

In conclusion, as consumer demand for more diverse and intelligent smartphone functions increases, market competition will intensify, and rankings will fluctuate more frequently. Manufacturers must continuously innovate to survive. The success of Huawei's Mate70 series and the continued popularity of Xiaomi's Redmi K80 series offer valuable lessons and insights for other manufacturers. The future direction of the smartphone market remains uncertain and warrants continued observation.