China's Mainland Online Gaming Monitor Market (November 2024): HKC Leads, AOC Follows Closely, Lenovo Makes a Strong Comeback

China's Mainland Online Gaming Monitor Market (November 2024): HKC Leads, AOC Follows Closely, Lenovo Makes a Strong ComebackNovember 2024 saw robust growth in China's mainland online retail market for gaming monitors (excluding e-commerce platforms like Douyin and Kuaishou). According to a recently released report by Lotoo Technology, November sales reached 650,000 units, a year-on-year increase of 27

China's Mainland Online Gaming Monitor Market (November 2024): HKC Leads, AOC Follows Closely, Lenovo Makes a Strong Comeback

November 2024 saw robust growth in China's mainland online retail market for gaming monitors (excluding e-commerce platforms like Douyin and Kuaishou). According to a recently released report by Lotoo Technology, November sales reached 650,000 units, a year-on-year increase of 27.5%. This data reflects the continuously heating gaming monitor market and the growing consumer demand for high-performance displays.

The report highlights the intense competition, with HKC and AOC maintaining their leading positions. HKC's outstanding performance saw its online retail sales surpass 110,000 units in November, a year-on-year growth exceeding 90%, achieving a 17.1% market share a 5.7 percentage point increase compared to the same period last year. This significant growth underscores HKC's comprehensive strength in product R&D, marketing, and channel development.

Following closely behind is AOC, with nearly 100,000 units sold online in November, representing approximately a 20% year-on-year growth. AOC continues to solidify its position in the market with consistent product quality and positive user reputation. While its growth rate lags behind HKC's, its steady progress remains noteworthy.

SANC, ranking third, also achieved remarkable results. Although November sales were under 70,000 units, its year-on-year growth rate reached nearly 180% due to a lower sales base in the same period last year. This indicates significant progress in market expansion and brand promotion, suggesting substantial future potential.

Among brands ranked fourth to tenth, KTC, Titan Legion, and others demonstrated continued competitiveness, holding significant market share. Lenovo's rise is particularly noteworthy. In November, Lenovo jumped from tenth to sixth place, driven by the strong performance of its Savior series and YLCOOL models. This showcases Lenovo's improving strategic layout and product competitiveness in the gaming monitor market.

Samsung also successfully entered the top ten, securing ninth place. Leveraging its deep expertise in display technology and strong brand influence, Samsung successfully entered the gaming monitor market and achieved initial success. Its future market performance is highly anticipated and could significantly impact the competitive landscape.

However, not all brands progressed. The report shows that the Korui brand fell out of the top ten in November, reflecting the intense market competition and the need for brands to constantly adapt to market changes to maintain competitiveness.

Some brands exhibited particularly impressive growth rates. For example, AOC's year-on-year growth was close to 20%, while SANC's reached nearly 180%. This dynamic market demonstrates how some brands, through innovative products and precise marketing strategies, rapidly gained market share, while others need to actively adjust their strategies to meet the competitive challenges.

Lenovo's success deserves in-depth analysis. The outstanding performance of its Savior series and YLCOOL models in November was key to its significant ranking improvement. This highlights that precise product positioning and effective marketing are crucial for brand success.

In summary, November 2024 witnessed fierce competition in China's mainland online gaming monitor market, with HKC and AOC maintaining dominance. However, the rise of brands like Lenovo signals a shifting market landscape. The gaming monitor market will likely continue its growth trajectory, with intensifying competition among brands. Consumers will have more choices, while brands must continuously enhance product competitiveness and innovation to meet evolving market demands. The intense competition reflects the booming gaming monitor market and the growing consumer demand for high-performance displays.