Huawei's Strong Comeback: Captures Top Spot in China's Smartphone Market in Week 49 of 2024, Driven by Mate70 Series

Huawei's Strong Comeback: Captures Top Spot in China's Smartphone Market in Week 49 of 2024, Driven by Mate70 SeriesThe rankings for China's smartphone activation market share in Week 49 of 2024 are in, and Huawei has forcefully claimed the top spot with a 25% market share, representing a remarkable 59% year-on-year growth. This achievement marks Huawei's strong return and further solidifies its significant position in the domestic smartphone market

Huawei's Strong Comeback: Captures Top Spot in China's Smartphone Market in Week 49 of 2024, Driven by Mate70 Series

The rankings for China's smartphone activation market share in Week 49 of 2024 are in, and Huawei has forcefully claimed the top spot with a 25% market share, representing a remarkable 59% year-on-year growth. This achievement marks Huawei's strong return and further solidifies its significant position in the domestic smartphone market. Xiaomi and vivo (including iQOO) follow closely behind, holding 16.7% and 15.1% market share respectively. Interestingly, considering cumulative market share for Q4 2024, Apple is projected to rise to third place, with a negligible gap separating it from Xiaomi and Huawei, highlighting the intense competition in the market.

Huawei's success is largely attributed to the outstanding performance of its Mate70 series. Supply chain data reveals a significant sales increase for the Mate70 series compared to its predecessor. Considering the historically strong market performance and potential of the Huawei Mate series, analysts predict total sales of the Mate70 series could surpass 10 million units. This prediction reflects strong consumer acceptance of the Mate70 series and lays a solid foundation for Huawei's future market competition.

Specifically, the ranking for China's smartphone activation market share in Week 49 of 2024 is as follows:

1. Huawei: 25.00% share, 59% YoY growth Huawei overwhelmingly dominates the market, with a staggering 59% year-on-year growth, demonstrating its powerful market competitiveness and brand influence. The success of the Mate70 series is undoubtedly a key factor in this achievement. This not only demonstrates Huawei's solidified position in the high-end market but also indicates its continued expansion in overall market share.

2. Xiaomi: 16.70% share, 3% YoY growth Xiaomi maintains its second-place position, although its year-on-year growth is only 3%. Its market share remains high, suggesting stability in the competitive landscape, but it also faces significant pressure from competitors like Huawei. Xiaomi needs to increase innovation and launch more competitive products to consolidate its market position.

3. vivo + iQOO: 15.10% share, 4% YoY growth vivo and its sub-brand iQOO hold the third position with a 15.1% market share. The 4% year-on-year growth demonstrates a steady growth trajectory in the competitive market. The combined strategy of vivo + iQOO covers a broader range of consumer segments across different price points, which has played a significant role in increasing their market share.

4. Honor: 12.90% share, 18% YoY decline Honor experienced an 18% year-on-year decline in market share, possibly due to its product strategy or market competition. Faced with intense competition, Honor needs to actively adjust its strategy and find new growth points to reverse this downward trend.

5. Apple: 12.20% share, 23% YoY decline Apple's market share saw a 23% year-on-year decline, possibly due to intensified competition and the rise of other brands. While it's projected to climb to third place in the cumulative Q4 share, Apple still needs to pay close attention to market changes and continuously improve its product competitiveness.

6. OPPO + OnePlus: 11.80% share, 10% YoY decline OPPO and its sub-brand OnePlus experienced a 10% year-on-year decline in market share, possibly related to the overall market environment and the rise of competitors. The combined strategy of OPPO + OnePlus needs further optimization to enhance its market competitiveness.

7. vivo: 11.00% share, 6% YoY decline vivo's independent market share saw a 6% year-on-year decline, differing from the overall performance of vivo + iQOO. This indicates differences in competitiveness within specific market segments, requiring more precise market positioning and product strategies.

8. OPPO: 11.00% share, 7% YoY decline OPPO's market share declined by 7%, consistent with its overall market performance, reflecting the market pressure it faces.

9. iQOO: 4.10% share, 42% YoY growth iQOO's strong growth (42% year-on-year) demonstrates its success in niche markets, possibly due to precise market positioning and product strategy.

10. Realme: 0.80% share, 29% YoY decline Realme's market share declined by 29%, indicating a need to further enhance its brand competitiveness to gain a larger market share.

11. OnePlus: 0.80% share, 40% YoY decline OnePlus's market share declined by 40%, consistent with its parent company OPPO's overall performance, showing a need for strategic adjustments to address market challenges.

In conclusion, the ranking of China's smartphone activation market share in Week 49 of 2024 reveals Huawei's strong comeback, with the success of the Mate70 series being the key factor in its victory. Other manufacturers face intense market competition and need to continuously innovate and adjust their strategies to maintain competitiveness. Future market competition will be even more intense, presenting both new opportunities and challenges for all manufacturers.