Global Top 10 Smartphone Brands Q3 2024: Rise of Chinese Brands, Xiaomi Takes the Lead

Global Top 10 Smartphone Brands Q3 2024: Rise of Chinese Brands, Xiaomi Takes the LeadIt's common knowledge that data firms typically only release top-five rankings for smartphone quarterly or annual reports, lumping the rest into an "others" category. This makes it difficult to understand the overall performance of brands outside the top five and their gap from the leaders

Global Top 10 Smartphone Brands Q3 2024: Rise of Chinese Brands, Xiaomi Takes the Lead

It's common knowledge that data firms typically only release top-five rankings for smartphone quarterly or annual reports, lumping the rest into an "others" category. This makes it difficult to understand the overall performance of brands outside the top five and their gap from the leaders. However, Omdia's Q3 2024 global top ten smartphone brand ranking breaks this convention. Based on shipment volume, this report provides a more comprehensive market overview.

1st Place: Samsung

Samsung secured the top spot with 57.5 million shipments, holding a 19% market share. While experiencing a 1.7% year-over-year (YoY) decline, it saw a 7.0% month-over-month (MoM) increase, demonstrating its stable market position and proactive adaptation to market changes.

2nd Place: Apple

Apple followed closely with 54.5 million shipments and an 18% market share. It achieved a 2.0% YoY growth, with an even more significant 19.4% MoM increase, indicating strong product appeal and robust growth momentum.

3rd Place: Xiaomi

Xiaomi secured third place with 42.8 million shipments and a 14% market share. With a 2.5% YoY growth and a 1.3% MoM growth, its performance remained stable. Notably, Xiaomi is not only the world's third-largest smartphone brand but also the leading Chinese brand in the global top ten, significantly outperforming other domestic brands and holding a considerable advantage.

4th Place: OPPO (including OnePlus)

OPPO (including OnePlus) shipped 28.6 million units, accounting for a 9% market share. A 7.5% YoY growth and a 13.5% MoM growth demonstrate the success of its active market expansion strategy.

5th Place: vivo

vivo shipped 27.2 million units, also holding a 9% market share. Its remarkable 20.4% YoY growth and 4.7% MoM growth highlight its strong market competitiveness.

6th Place: Transsion

Transsion ranked sixth with 25.5 million shipments and an 8% market share. Despite a 5.9% YoY decline, it maintained a flat MoM performance, indicating relatively stable market share.

7th Place: Lenovo (Motorola)

Lenovo (Motorola) secured seventh place with 15.4 million shipments and a 5% market share. Its impressive 37.3% YoY growth and 13.9% MoM growth are noteworthy and likely attributable to success in specific market segments or product strategies.

8th Place: Honor

Honor shipped 14.9 million units, holding a 5% market share. A 5.6% YoY decline and a 3.7% MoM decline suggest a need for strategic adjustments to address market competition.

9th Place: realme

realme ranked ninth with 13.7 million shipments and a 4% market share. Its significant 20.6% YoY growth and 11.3% MoM growth showcase its competitive vitality.

10th Place: Huawei

Huawei shipped 11.5 million units, holding a 4% market share. While achieving a 7.5% YoY growth, it experienced a 1.7% MoM decline, indicating a slowdown in market growth momentum and a need to explore new growth drivers.

The Rise of Chinese Smartphone Brands: Over 60% Global Market Share

This data clearly demonstrates the rise of Chinese smartphone brands. Eight of the top ten global brands are Chinese, highlighting their growing global influence. According to Omdia, Chinese brands account for approximately 60% of global shipments. Including brands outside the top ten, this percentage could reach 70%. This signifies the crucial position of Chinese manufacturers in the global market and their profound impact on the global smartphone industry landscape.

Xiaomi's Leading Position

Among Chinese brands, Xiaomi's performance is particularly outstanding. As the world's third-largest smartphone brand and the leading Chinese brand, Xiaomi's shipments significantly surpass other domestic brands, creating a unique advantage. This demonstrates significant success in product strategy, marketing, and brand building, providing valuable lessons for other Chinese manufacturers.

Future Outlook: Continued Efforts to Challenge International Giants

While Chinese smartphone brands have achieved remarkable success in the global market, continued efforts are needed to increase global influence and gradually erode Samsung and Apple's market share. Continuous product innovation, technological breakthroughs, and more precise market positioning will be key to maintaining competitiveness. Effective internationalization strategies and a deep understanding of consumer needs in different markets will also fuel continued growth. Competition among Chinese brands will intensify; only continuous self-improvement will ensure success in the global market. We look forward to Chinese smartphone brands achieving even greater success in the future and contributing more significantly to the development of China's technology industry. This requires continuous investment in R&D, continuous improvement of product quality and user experience, and active exploration of new markets. It's also vital to monitor global market trends and adapt strategic direction accordingly to achieve sustainable development in increasingly fierce competition. Beyond technological and product competition, brand image and user reputation are crucial. A strong brand image and positive user reviews will give brands stronger competitiveness and appeal. Therefore, Chinese smartphone brands should focus more on brand building and improving user experience to win the trust and support of more users.