Honor's Magic Tech New Year Festival Officially Launches, Partnering with "Ne Zha" to Usher in 2025!

Honor's Magic Tech New Year Festival Officially Launches, Partnering with "Ne Zha" to Usher in 2025!On December 23rd, Zhao Ming, CEO of Honor Terminal Co., Ltd

Honor's Magic Tech New Year Festival Officially Launches, Partnering with "Ne Zha" to Usher in 2025!

On December 23rd, Zhao Ming, CEO of Honor Terminal Co., Ltd., made a significant announcement at the Honor Magic7RSR Porsche Design and Imaging Technology launch event: Honor has become the official partner of the movie "Ne Zha," and simultaneously launched the grand "2025 Honor Magic Tech New Year Festival." This event, centered around the themes of "Gathering Fortune," "Shopping for Joy," "Grabbing Good Luck," "Adding Festive Flavor," and "Spreading Happiness," is designed as a year-end carnival featuring product experiences, interactive benefits, and surprise activities, celebrating the arrival of 2025 with consumers.

To fully immerse consumers in the festive atmosphere, Honor launched large-scale renovation activities in over 2,000 offline stores nationwide. "Ne Zha"-themed pop-up stores made a stunning appearance, with stores decorated using movie-inspired visual elements to create an immersive interactive experience. Consumers can enjoy the unique charm of the movie while participating in activities and creating cherished holiday memories. Participants in offline activities can win 2 million limited-edition gifts on a first-come, first-served basis.

Online activities are equally exciting. Starting now, consumers purchasing Honor phones from the Honor Mall, JD.com, Tmall, and the Honor official flagship store on Douyin have the chance to win a collectible "Ne Zha" three-piece peripheral set. This is not only an affirmation of Honor products but also a reward for the enthusiastic participation of consumers.

Notably, the Honor Magic7RSR Porsche Design was also officially released on the same day. This flagship product, a fusion of technology and art, boasts the industry's first end-cloud collaborative AI large model computational photography system, significantly enhancing the shooting experience for static portraits, dynamic objects, and telephoto landscapes. Furthermore, features like the YOYO intelligent body, AI Natural Light Oasis eye protection screen, and the durable Qinghai Lake battery are equally exciting. Consumers can experience this new flagship product firsthand at offline stores during the Honor Magic Tech New Year Festival.

Honor cleverly incorporated the "Wind Fire Wheels" element from "Ne Zha" through a creative collaboration. A series of fun interactive experiences have been developed based on the MagicOS 9.0 system. Honor phone and Honor watch users can log in to the theme store and the Honor Sports and Health APP to unlock exclusive "Ne Zha" IP co-branded custom theme effects, including magic lock screens, digital avatars, YOYO intelligent body personalization, and camera watermarks. These limited-time experiences will be launched successively, providing users with a richer and more personalized experience.

To further expand the event's influence and participation, Honor actively collaborated with Douyin and Xiaohongshu to launch the HonorMagicTechNewYearFestival hashtag campaign, encouraging users to participate and share their exciting content related to Honor and "Ne Zha," with a chance to win Honor phones and other generous prizes. This is not only a reward for participation but also a way for Honor to interact emotionally with its users.

The Honor Magic Tech New Year Festival continues to bring surprises to consumers. The immersive "Ne Zha"-themed experience is more than just a commercial activity; it's Honor's active integration of traditional Chinese culture and a new exploration of consumer holiday experiences. During the event, there are discounts of up to 3500 across the board, with many unexpected benefits waiting to be discovered. Honor will continue to provide consumers with high-quality products and services and, through innovative and fun activities, continuously bridge the gap with users to create a better digital life experience.

This cooperation is not only a strong alliance between Honor and "Ne Zha," but also a significant attempt at Honor's brand strategy. Through cross-border collaborations, Honor enriches its brand image and brings more surprises and fun to consumers. With its advanced technological strength, excellent product experience, and innovative marketing strategies, Honor is gradually becoming a leading tech brand in the minds of young consumers.

The Honor Magic7RSR Porsche Design, as the core product of this event, with its outstanding performance and stylish design, is sure to attract a large number of consumers. The industry's first end-cloud collaborative AI large model computational photography system fully demonstrates Honor's leading position in the technology field and provides consumers with a more convenient and intelligent photography experience. Innovative features such as the YOYO intelligent body and the AI Natural Light Oasis eye protection screen offer consumers a more comfortable and personalized experience.

The Honor Magic Tech New Year Festival is not just a grand shopping spree; it's a festive celebration full of technology and cultural significance. Honor will continue to adhere to the "user-centric" philosophy, continuously launching innovative products and services to create a better life for consumers. Through this event, Honor will further enhance its brand image, consolidate its leading position in the market, and continuously explore more innovative marketing models to bring more surprises and expectations to consumers. The Honor Magic Tech New Year Festival: Join us to "Gather Fortune," "Shop for Joy," "Grab Good Luck," "Add Festive Flavor," and "Spread Happiness," ushering in 2025 together! Follow Honor's official channels for more event details, seize the opportunity, and win your New Year gifts!