Honor and Ne Zha Kick Off the 2025 Magic Tech New Year Festival, Bringing You New Year Gifts!

Honor and Ne Zha Kick Off the 2025 Magic Tech New Year Festival, Bringing You New Year Gifts!On December 23rd, Zhao Ming, CEO of Honor Terminal Co., Ltd

Honor and Ne Zha Kick Off the 2025 Magic Tech New Year Festival, Bringing You New Year Gifts!

On December 23rd, Zhao Ming, CEO of Honor Terminal Co., Ltd., officially announced Honor's partnership with the film "Ne Zha" (short for "Ne Zha: 72 Changes") at the Honor Magic7 RSR Porsche Design and Imaging Technology launch event. This collaboration marks the official launch of Honor's "2025 Honor Magic Tech New Year Festival." Themed around "Gathering Fortune," "Shopping for Joy," "Grabbing Good Luck," "Adding Festive Flavor," and "Spreading Happiness," the event offers a series of exciting online and offline activities, along with generous rewards and surprises, aiming to celebrate the arrival of 2025 with consumers.

To enhance the consumer experience, Honor has revamped over 2,000 offline stores nationwide, launching limited-time pop-up shops themed around "Ne Zha." These stores feature film-inspired visuals, creating an immersive and interactive experience and offering a unique photo opportunity. Consumers visiting offline stores can also grab one of 2 million limited-edition gifts first come, first served!

The Honor and "Ne Zha" collaboration extends to the digital realm. Honor has developed a series of fun interactive experiences based on the MagicOS 9.0 system. Honor phone and Honor watch users can unlock exclusive "Ne Zha" IP co-branded themes and limited-time Lunar New Year emojis via the Theme Store app. Additionally, limited-time experiences such as magic lock screens, digital avatars, YOYO voice easter eggs, and camera watermarks will be rolled out, offering a more personalized user experience.

To further amplify the event's reach, Honor is actively participating in the HonorMagicTechNewYearFestival hashtag campaign on Douyin (TikTok) and Xiaohongshu, encouraging users to create and share content related to Honor and "Ne Zha" for a chance to win Honor phones. Participation is simple: just unleash your creativity and share your amazing moments!

The collaboration between Honor and "Ne Zha" is not just a cross-brand marketing campaign; it's Honor's way of expressing gratitude and appreciation to its customers as 2024 draws to a close. Looking back at the past year, Honor has achieved remarkable success in technological innovation and market expansion.

The Honor Magic6 series flagship phones, launched earlier this year, garnered significant industry attention with six pioneering technologies: the Hongyan satellite communication solution, the second-generation Qinghai Lake battery, giant rhino glass, Eagle Eye camera, eye protection technology, and MagicOS. Honor then further strengthened its position in the foldable phone market with innovations like the third-generation Qinghai Lake battery, Honor Luban architecture, and second-generation nano-microcrystalline glass technology, significantly improving the form factor of foldable phones and driving market growth.

At the recent Honor Magic7 RSR Porsche Design and Imaging Technology launch event, Honor unveiled several "industry firsts" and "industry-leading" technologies, including a periscope telephoto lens with an ultra-large aperture and a dual electromagnetic focusing motor, pushing the boundaries of long-range photography and showcasing Honor's technological prowess.

Honor also delivered impressive market results. According to Counterpoint, Honor shipped 14.2 million smartphones in Q3 2024, reclaiming its position among the top three smartphone brands in China. Canalys data shows Honor secured a 2% global market share in the premium smartphone segment in Q3 2024, entering the global top five and making significant strides in the international market.

Both Honor and "Ne Zha" have earned widespread consumer love and recognition for their exceptional quality and strength. This collaboration represents a "strong alliance" between two industry leaders, and its success will undoubtedly further enhance both brands' influence and market competitiveness.

The Honor Magic Tech New Year Festival is now in full swing! Enjoy up to 1000 off on participating phones during the event, along with many other exciting benefits. We invite all consumers to participate and experience Honor's exceptional products and heartfelt surprises! Whether you prefer the interactive experience of our offline stores or the convenience of online shopping, you'll find something to enjoy at the Honor Magic Tech New Year Festival. Don't miss this fantastic opportunity to ring in 2025 with Honor and Ne Zha! Participate, win great prizes, and celebrate a hopeful new year with us! Honor looks forward to creating more wonderful memories and sharing a bright future with you. See you at the Honor Magic Tech New Year Festival! This New Year, let's light up the year with Honor!