Honor Magic7 Series Unveils Revolutionary Imaging Technology: AI-Powered Light Engine and a "Dare to Be Yourself" Vision

Honor Magic7 Series Unveils Revolutionary Imaging Technology: AI-Powered Light Engine and a "Dare to Be Yourself" VisionOn December 23rd, Honor held a grand launch event in Beijing for the Honor Magic7 RSR Porsche Design and its advanced imaging technology. Following the event, Honor Terminal Co

Honor Magic7 Series Unveils Revolutionary Imaging Technology: AI-Powered Light Engine and a "Dare to Be Yourself" Vision

On December 23rd, Honor held a grand launch event in Beijing for the Honor Magic7 RSR Porsche Design and its advanced imaging technology. Following the event, Honor Terminal Co., Ltd. CEO Zhao Ming and Honor's Chief Imaging Engineer Luo Wei participated in a media roundtable, providing in-depth analysis of Honor's strategic layout and future outlook regarding imaging technology, product pricing strategies, and the competitive landscape. The launch saw Honor officially announce a comprehensive upgrade to its "King of Imaging" system for the Magic7 series, focusing on a new, user-centric imaging system designed to redefine mobile photography.

"King of Imaging" Upgrade: AI Light Engine and All-Scenario Image Quality Enhancement

The core of the Magic7 series' "King of Imaging" upgrade lies in its industry-first end-to-cloud collaborative AI large model computational photography system the AI Light Engine. This innovative technology achieves all-scenario image quality enhancement, significantly improving image results in various shooting environments. Of particular note is the industry-first AI Super Telephoto feature. Leveraging the power of cloud-based enhanced large models, the AI Super Telephoto significantly improves the clarity of ultra-telephoto photography, capturing minute details even at 100x zoom, pushing beyond the limitations of traditional smartphone telephoto capabilities.

Zhao Ming emphasized during the interview that Honor's imaging technology evolution consistently adheres to the logic and principles of DSLR photography, constantly innovating technologically and upgrading its philosophy. Honor believes that the deep integration of AI and imaging technology is a key direction for the future of mobile imaging, and Honor's core AI philosophy is "the more you use it, the better it understands you." To this end, Honor has even designed a dedicated AIAgent for photography, aiming to provide more personalized and considerate photographic experiences through AI algorithm learning and optimization, encompassing the entire pre-shooting, shooting, and post-shooting process.

Luo Wei added that while AI is a crucial trend in photography technology development, this doesn't diminish the importance of hardware. He noted that current hardware development is relatively lagging, and Honor has already formulated a corresponding hardware upgrade plan, with more details to be released in the near future. Regarding the prevalent practice of many smartphone manufacturers collaborating with professional photography companies, Zhao Ming stated that Honor had previously conducted assessments. However, after finding that the "King Algorithm" itself could deliver exceptional imaging performance, Honor chose to "dare to be yourself," adhering to independent research and development and technological innovation. Honor hopes that through AI algorithm learning, every user can easily record and express their ideas, with the camera parameters automatically adjusting based on user preferences to achieve a personalized photography experience.

Shifting Perception of Honor's Imaging: A Necessary Evolutionary Leap

Luo Wei pointed out the objective existence of diverse imaging styles. From film imaging, CCD imaging, to current CMOS imaging, different imaging technologies and manufacturer calibrations result in different imaging styles. Honor believes that the light and shadow style of images primarily manifests in color management and restoration. Each manufacturer has its unique color preferences, and even different series of products from the same manufacturer may vary. More importantly, individual user preferences are influenced by numerous factors such as upbringing, gender, and age, all impacting their perception of color. Honor aims to use AI technology to enable every user to capture photos that align with their aesthetic preferences.

Honor frankly admitted at the launch event that in previous blind camera tests, while often achieving first place without watermarks, it failed to maintain its advantage when watermarks were added. Addressing this, Zhao Ming stated that Honor will leverage its strength to overturn this prejudice, emphasizing that the rise of Honor's imaging capabilities requires a shift in perception. This imaging launch event serves as a crucial step towards this goal, aiming to help more consumers and media understand Honor's breakthroughs and advancements in imaging technology.

Honor Magic7 RSR Pricing Strategy and Market Competition

The Honor Magic7 RSR's starting price of 7999 yuan has drawn considerable attention. Zhao Ming explained that the Honor Magic7 RSR Porsche Design edition focuses on building a unique brand image, while the pricing strategy aims to make Honor's leading imaging technology and excellent hardware configuration accessible to a wider range of consumers, aligning with consumer expectations.

Amid the strong comeback of the Huawei Mate70 and Apple's price reduction strategy, how Honor will address market competition has also become a focal point for the media. Regarding the Huawei Mate70's imaging capabilities, Zhao Ming confidently stated that the Honor team has thoroughly tested and experienced the Huawei Mate70's image results, and they believe that the Honor Magic7 Pro and Magic7 RSR offer superior photography performance. The Honor team is well-prepared for the imaging competition and believes it is a step ahead in imaging philosophy, strategy, and technological approach.

Regarding the "Red Maple Original Color Lens" used in the Huawei Mate70 series, Luo Wei explained that the imaging system is a complex system engineering project. The addition of the "Red Maple" lens may help address previous issues, but for Honor's current imaging system, the necessity of adopting the "Red Maple" lens depends on whether Honor's current color accuracy and color performance are already sufficiently excellent. Zhao Ming added that Honor is confident in its imaging technology capabilities and will compete with rivals like Huawei and Apple in terms of product value presentation, with imaging technology being just one of many competitive advantages. Honor also boasts leading advantages in battery life and screen technology.

In conclusion, the imaging technology upgrade of the Honor Magic7 series demonstrates Honor's ambition in the mobile imaging field and its profound insights into the future direction of imaging technology development. Honor's "dare to be yourself" philosophy, coupled with its commitment to independent innovation and the integration of AI technology, strives to provide users with a more user-friendly and personalized photography experience. This launch event was not just a product launch, but also a declaration of Honor's strength in the imaging field, signaling Honor's increasingly significant role in the future mobile imaging market.