Honor Teams Up with Nezha for a Magical Tech New Year's Goods Festival!

Honor Teams Up with Nezha for a Magical Tech New Year's Goods Festival!On December 23rd, Zhao Ming, CEO of Honor Terminal Co., Ltd

Honor Teams Up with Nezha for a Magical Tech New Year's Goods Festival!

On December 23rd, Zhao Ming, CEO of Honor Terminal Co., Ltd., officially announced at the Honor Magic7 RSR Porsche Design and Imaging Technology launch event that Honor has become the official partner of the film "Ne Zha," and simultaneously launched the 2025 Honor Magical Tech New Year's Goods Festival. Themed around "Gathering Fortune," "Shopping for Joy," "Grabbing Good Luck," "Adding New Year Flavor," and "Spreading Happiness," the campaign offers consumers a series of exciting online and offline interactive experiences and incredible benefits, aiming to celebrate the arrival of 2025 together.

This New Year's Goods Festival covers over 2,000 Honor offline stores nationwide, all refreshed with "Ne Zha"-themed elements to create immersive interactive spaces. Consumers participating in the event have the chance to receive 2 million limited-edition gifts, first come, first served. Online activities are equally exciting; consumers purchasing phones from the Honor Mall, JD.com, Tmall, and the Honor official flagship store on Douyin can participate in a lucky draw to win a "Ne Zha" three-piece peripheral set.

The Honor Magic7 RSR Porsche Design also made its debut at the launch event. This phone features the industry's first end-cloud collaborative AI large model computational photography system, using AI technology to reconstruct mobile imaging capabilities and significantly improve the shooting experience for static portraits, dynamic objects, and long-range landscapes. Furthermore, the Honor Magic7 RSR Porsche Design boasts many disruptive innovations including the YOYO intelligent body, AI Natural Light Oasis eye protection screen, and Qinghai Lake battery, perfectly blending sports aesthetics with technological innovation.

The Honor and "Ne Zha" collaboration extends beyond this. Both parties have developed a series of fun interactive experiences based on MagicOS 9.0. Honor phone and Honor watch users can visit the theme store and the Honor Sports and Health app to unlock custom "Ne Zha" IP theme effects. Limited-time experiences such as magical lock screens, digital avatars, YOYO intelligent body, and camera watermarks will also be gradually launched. Users can also participate in the Douyin and Xiaohongshu HonorMagicalTechNewYearsGoodsFestival topic activities, sharing Honor and "Ne Zha" related content to win Honor phones and other prizes.

This cross-border collaboration between Honor and "Ne Zha" is not only a two-way empowerment at the brand level but also Honor's grateful return to consumers at the end of 2024. Just as the "Ne Zha" film series uses courage and determination to fight against fate and prejudice, Honor has always used magical technological innovation and firm belief to overcome market adversity, constantly striving for progress. The high degree of alignment in the spiritual core of Honor and "Ne Zha," and their "top-tier" status in their respective fields, makes this collaboration highly anticipated.

Four years ago, at the start of Honor's independence, it faced enormous challenges including supply chain switching, product restructuring, and system capability reconstruction, causing its market share to plummet to 3%. However, Honor, with its brand spirit of "Perseverance Leads to Success + GO BEYOND" and the hard work of all its employees, successfully achieved a dramatic turnaround from its low point to its peak.

In just 211 days, Honor developed and launched its first digital series phone after its independence the Honor 50. It's worth mentioning that Honor received the Qualcomm Snapdragon 778G chip information 45 days later than other manufacturers, yet it launched the Honor 50 30 days earlier, successfully reversing the initial passive situation and winning widespread recognition from the industry and market. The Honor 50, with its excellent user experience, achieved stunning market performance: sales exceeded 500 million yuan within just one minute of its launch. Thanks to the Honor 50's outstanding performance, by the end of July of that year, Honor's market share in China had recovered to 14.6%, returning it to the center stage of the smartphone market.

Since then, Honor has continued to invest heavily in technological innovation, constantly breaking through its own bottlenecks and industry boundaries. In 2023, Honor achieved significant breakthroughs in products and technology, successively launching multiple "world's first" products and achieving numerous previously almost "impossible" technological breakthroughs in the industry. It ultimately made the leap from returning to the market to becoming a market leader. In the fourth quarter of 2023 and the full year's domestic mobile phone market shipments rankings, Honor won first place among Android brands. According to Counterpoint data, in the third quarter of 2024, Honor maintained its position among the top three in the Chinese mobile phone market with 14.2 million units shipped. According to Canalys' recently released data on global high-end smartphone market share in Q3 2024, Honor broke into the top five, making a name for itself in the global market.

Honor's journey of overcoming adversity fully demonstrates its spirit of challenging fate with perseverance and courage, which is highly consistent with the spiritual core of the "Ne Zha" film "My fate is in my own hands" a perfect embodiment in the field of technology.

Over the past year, Honor has demonstrated its strong capabilities in technological innovation. At the beginning of this year, the Honor Magic6 series flagship phones, with six leading innovative technologies the Hongyan satellite communication solution, the second-generation Qinghai Lake battery, Giant Rhino glass, Eagle Eye camera, eye protection technology, and MagicOS led the industry in multiple dimensions including batteries, communication, display, glass, AI, and imaging. In March, with the launch of the Honor Magic6 Ultimate Edition and Honor Magic6 RSR Porsche Design, Honor once again brought a series of industry-first technological breakthroughs, including dual-stack tandem OLED architecture, LOFIC technology-enhanced SLR-level ultra-dynamic Eagle Eye camera, and Honor Diamond Giant Rhino glass.

In May, Honor launched the Honor MagicV Flip, a small foldable phone with the industry's largest external screen, further perfecting its full-form product matrix in the foldable screen field. In July, the Honor MagicV3 and Honor MagicVs3 brought innovations such as the third-generation Qinghai Lake battery, Honor Luban architecture, and second-generation nano-microcrystalline glass technology, significantly promoting the maturity and market development of foldable phone forms. With the launch of the Magic7 series in October, the YOYO intelligent body redefined AI phones, with Honor CEO Zhao Ming's comment at the launch event "I ordered 2000 cups of coffee" causing widespread discussion and attention within the industry.

At the recently concluded Honor Magic7 RSR Porsche Design and Imaging Technology launch event, Honor once again brought "industry-first" and "industry-leading" technologies such as periscope telephoto ultra-large aperture and dual electromagnetic focusing motors, once again pushing the limits of long-range photography. Every product launch by Honor showcases its unique "magical" technological prowess, and its technological innovation capabilities are comparable to the "Ne Zha" of the mobile phone industry.

With 2025 approaching, the cross-border collaboration between Honor and "Ne Zha" is undoubtedly a delightful surprise. The Honor Magical Tech New Year's Goods Festival is now fully underway, with a maximum discount of 3500 yuan across the board, and many more benefits waiting to be unlocked. Let's join Honor and have FUN celebrating the New Year!