Honor and Nezha Collaborate to Launch the 2025 Honor Magic Tech New Year Festival, Celebrating Challenge and Breakthrough

Honor and Nezha Collaborate to Launch the 2025 Honor Magic Tech New Year Festival, Celebrating Challenge and BreakthroughOn December 23rd, Honor held the Honor Magic7 RSR Porsche Design and Imaging Technology launch event. This event not only showcased the highly anticipated Honor Magic7 RSR Porsche Design phone and Honor's innovative imaging technology, but also announced an official partnership with the film Ne Zha, launching the 2025 Honor Magic Tech New Year Festival

Honor and Nezha Collaborate to Launch the 2025 Honor Magic Tech New Year Festival, Celebrating Challenge and Breakthrough

• On December 23rd, Honor held the Honor Magic7 RSR Porsche Design and Imaging Technology launch event. This event not only showcased the highly anticipated Honor Magic7 RSR Porsche Design phone and Honor's innovative imaging technology, but also announced an official partnership with the film Ne Zha, launching the 2025 Honor Magic Tech New Year Festival. This cross-brand collaboration will offer consumers a surprise-filled and interactive feast, themed around "Gathering Fortune," "Shopping for Joy," "Grabbing Good Luck," "Adding Festive Flavor," and "Spreading Happiness," with a wealth of online and offline activities to welcome 2025.

• This collaboration is more than just a simple brand co-branding; it's a powerful synergy between Honor's brand spirit and the core message of Ne Zha. In the film, Ne Zha confronts fate and prejudice with unwavering courage and determination, ultimately achieving self-realization. This resonates remarkably with Honor's four-year journey. Four years ago, when the new Honor was established, it faced immense challenges, including supply chain transitions, product restructuring, and system capability reconstruction, causing its market share to plummet to 3%. However, Honor refused to be defeated, adhering to its "Persevere and Go Beyond" brand spirit, fighting hard to transform from an industry follower to a leader. This mirrors Ne Zha's defiant declaration, "My fate is in my own hands," showcasing a remarkable parallel.

• Therefore, Honor's collaboration with Ne Zha is not just an IP partnership but a mutual empowerment between the brand and the film IP, resonating deeply with Honor phone users and film fans, creating a powerful emotional connection. It's also Honor's sincere expression of gratitude and appreciation to its loyal customers at the end of 2024.

• To tangibly express this gratitude, Honor has comprehensively upgraded over 2000 offline stores nationwide, launching a limited-time Ne Zha-themed pop-up event. Stores will feature immersive, three-dimensional decorations inspired by the film, transporting consumers into the magical world of Ne Zha. Participants in offline events can win one of 2 million limited-edition gifts first come, first served!

• Beyond offline activities, Honor offers diverse online participation options. From now on, consumers purchasing phones from the Honor Mall, JD.com, Tmall, and the Honor official Douyin flagship store will have a chance to win a Ne Zha three-piece merchandise set. This provides more opportunities to participate and win exciting prizes.

The Honor Magic7 RSR Porsche Design phone, a highlight of the launch event, represents the pinnacle of technological innovation. It features the industry's first end-to-cloud collaborative AI large model computational photography system, using AI to comprehensively reconstruct mobile imaging capabilities and significantly enhance the shooting experience for static portraits, dynamic objects, and long-range landscapes. Furthermore, groundbreaking innovations like the YOYO intelligent body, AI Natural Light Oasis eye-protection screen, and Qinghai Lake battery combine peak athletic aesthetics with cutting-edge technology, offering users an unparalleled experience.

• Beyond hardware upgrades, Honor has integrated Ne Zha elements into the MagicOS 9.0 system, developing more fun interactive experiences. Honor phone and watch users can unlock Ne Zha IP co-branded themes and limited-time holiday emojis through the theme store app. Limited-time experiences like magic lock screens, digital avatars, YOYO voice easter eggs, and camera watermarks will also be available, allowing users to fully experience the charm of Ne Zha and the ingenuity of Honor technology.

• To further amplify the event's influence, Honor encourages users to participate in the Douyin and Xiaohongshu HonorMagicTechNewYearFestival hashtag campaign, creating content related to Honor and Ne Zha for a chance to win Honor phones and other valuable prizes. This not only increases user participation but also generates strong social media buzz, attracting more consumers to the event.

• During the Honor Magic Tech Festival, purchasers can enjoy up to 1000 off, with even more unexpected benefits waiting to be unlocked. Whether a loyal Honor fan or an ardent Ne Zha enthusiast, everyone can find surprises and fun. For Honor, this is not only a successful brand marketing campaign but also a perfect interpretation of its brand spirit and user emotions, a demonstration of corporate social responsibility, and the best return for its customers long-standing support. For consumers, its a festive feast full of surprises and benefits. So, what are you waiting for? Join this magical technological journey! Honor welcomes you to 2025!

• Honor's collaboration with Ne Zha is not just a successful marketing case, but reflects Honor's confidence in its brand spirit and deep understanding of user emotions. By partnering with a widely loved IP, Honor has cleverly integrated brand value and user emotions, creating a meaningful and valuable brand event. We believe that Honor will continue to uphold its "Persevere and Go Beyond" spirit, bringing more surprises and moving moments to its users, and continuing to create new glories.