Sony China Upgrades MySony Membership Program with Platinum Tier and Enhanced After-Sales Service

Sony China Upgrades MySony Membership Program with Platinum Tier and Enhanced After-Sales ServiceSony China officially announced a comprehensive upgrade to its MySony membership program on December 25th, introducing a new Platinum membership tier and enhanced after-sales service to provide members with a superior experience. This upgrade encompasses several aspects, including the membership tier system, after-sales service guarantees, birthday benefits, and shopping privileges, aiming to offer loyal users a more exclusive and comprehensive service system

Sony China Upgrades MySony Membership Program with Platinum Tier and Enhanced After-Sales Service

Sony China officially announced a comprehensive upgrade to its MySony membership program on December 25th, introducing a new Platinum membership tier and enhanced after-sales service to provide members with a superior experience. This upgrade encompasses several aspects, including the membership tier system, after-sales service guarantees, birthday benefits, and shopping privileges, aiming to offer loyal users a more exclusive and comprehensive service system.

Introducing the New Platinum Membership Tier

The MySony membership system now includes a Platinum tier, with membership levels determined by accumulated membership points. Points can be earned in various ways, including completing personal information, registering products, purchasing Sony products, daily check-ins, leaving order reviews, and participating in surveys. Members accumulating 50,000 points or more will be upgraded to the prestigious Platinum tier and enjoy a range of exclusive benefits. This upgrade provides a clearer path to higher membership tiers and encourages active participation in MySony member activities, allowing members to fully experience the services offered by Sony.

Upgraded After-Sales Service: Exclusive Convenience

To enhance user experience, Sony China has simultaneously upgraded its after-sales service system. Platinum members will enjoy more convenient and superior after-sales service, including value-added services such as TV stand/wall mounting installation. Furthermore, Platinum members will receive priority service from online customer support, eliminating lengthy wait times and ensuring prompt access to professional technical support and solutions. This significantly reduces problem resolution time and improves user satisfaction, demonstrating Sony's commitment to providing meticulous after-sales support.

Enhanced Birthday Benefits: Exclusive Surprises

All MySony members receive coupons during their birth month, enjoying exclusive birthday discounts. Platinum and Gold members will receive exclusive coupons and upcoming customized birthday gifts. This upgraded birthday benefit reflects Sony's appreciation for its members, adding a special touch to their birthdays, increasing user stickiness, and strengthening the bond between users and the brand.

Upgraded Shopping Privileges: Exclusive Discounts

MySony members enjoy exclusive coupons for more affordable shopping. Notably, during promotional periods, Platinum and Gold members receive even more advantageous exclusive coupons, offering greater savings on Sony products. Platinum and Gold members can also redeem points for exclusive gifts, further enhancing the shopping experience and benefits. This incentivizes Sony product purchases and boosts brand loyalty.

Exclusive Member Events: Continuous Engaging Experiences

Sony China will periodically hold exclusive events for Gold and Platinum members, such as new product launch events, first-look experiences, and "Sony Fan Night" events at Sony's directly operated stores. These exclusive events offer members opportunities to experience Sony's latest products and technologies, interact with fellow Sony enthusiasts, and foster a sense of community belonging. It allows members to become part of the Sony family, sharing the excitement and experiences that Sony offers.

In conclusion, this MySony membership upgrade is a significant step by Sony China in continuously improving user experience. By adding a Platinum membership tier, enhancing after-sales service, enriching birthday benefits, and expanding shopping privileges, Sony China aims to provide more exclusive and superior services, further enhancing user stickiness and brand loyalty, strengthening the interaction between users and the brand, and building a more complete membership ecosystem. This is not only a reward for existing members but also a positive signal attracting more users to join the MySony family, promising continued investment in bringing more surprises and benefits to users. This upgrade reflects Sony China's keen understanding of user needs and its continuous pursuit of user experience, laying a solid foundation for the further improvement of the future membership system.