Honor Magic7 Series "King of Imaging" Upgrade: AI-Powered, Brilliantly Ahead, Outperforming the Competition

Honor Magic7 Series "King of Imaging" Upgrade: AI-Powered, Brilliantly Ahead, Outperforming the CompetitionOn December 23rd, at the Honor Magic7 RSR Porsche Design and Imaging Technology launch event, the Honor Magic7 RSR Porsche Design edition made a stunning debut with its newly upgraded "King of Imaging" technology. The core of this upgrade is the industry's first end-to-cloud collaborative AI large model computational photography system the AI Light Engine

Honor Magic7 Series "King of Imaging" Upgrade: AI-Powered, Brilliantly Ahead, Outperforming the Competition

On December 23rd, at the Honor Magic7 RSR Porsche Design and Imaging Technology launch event, the Honor Magic7 RSR Porsche Design edition made a stunning debut with its newly upgraded "King of Imaging" technology. The core of this upgrade is the industry's first end-to-cloud collaborative AI large model computational photography system the AI Light Engine. This engine achieves a quantum leap in image quality across all scenarios and will be rolled out to the entire Magic7 series by the end of December. The Honor Magic7 RSR Porsche Design edition represents the pinnacle of Honor's imaging technology, incorporating industry-leading features like a long-focus lens with a large aperture and dual electromagnetic focusing motors, perfectly complementing the upgraded King of Imaging system.

In subsequent media interviews, Honor's chief imaging engineer, Luo Wei, confidently stated that only two competitors in the mobile phone photography field possess comparable technology to Honor's. This echoes his previous Weibo post stating that "in the future, only one or two mobile phone brands will be worth considering for their photography capabilities." When pressed to name the two competitors, Luo Wei indicated that the launch event had already clearly showcased the comparison targets and expressed admiration for manufacturers driving technological innovation and genuinely enhancing user experience.

At the launch event, Honor unveiled its new slogan, "Brilliantly Ahead," demonstrating unwavering confidence in its imaging technology. Honor CEO Zhao Ming also expressed full support for the R&D and technology teams, believing that more teams daring to proclaim "Brilliantly Ahead" is the coolest aspect of Honor. He emphasized the need for the courage and strength to break through all obstacles when facing strong competitors.

From "Little King Imaging" to "King of Imaging": Honor's Continuous Evolution in Imaging Technology

The Honor Magic7 series initially launched with "Little King Imaging," which received widespread acclaim. "Little King Imaging" underwent 14 algorithm iterations, improving exposure accuracy in 55 complex scenarios, optimizing light and shadow effects in 85 everyday scenes, and significantly enhancing the quality of captured subjects, continuously prioritizing user experience.

This latest launch marks the comprehensive upgrade to "King of Imaging," representing Honor's latest interpretation of AI-driven mobile photography. The core lies in the new AI Light Engine system, which enables seamless collaboration between the lens, sensor, and image processing software, leveraging both local and cloud computing resources to revolutionize traditional optical imaging processes. Whether it's static portraits, dynamic objects, or distant landscapes, users can easily capture clear, detailed, and vibrant images.

Thanks to the AI Light Engine's new imaging algorithms, the image quality of the Honor Magic7 series' telephoto and periscope lenses has been significantly enhanced. The new on-device AIRAW large model technology fully utilizes the sensor's maximum resolution, particularly improving the image quality of high-magnification telephoto shooting in the 12x-30x focal length range. Based on 1.4 billion pieces of physical modeling data, Honor's self-developed AIRAW large model can solve over 200 image degradation issues, increasing the clarity of medium-to-high-magnification photos by up to 50%.

Furthermore, "King of Imaging" introduces a new AI Super Telephoto function, optimizing the clarity of 30x-100x ultra-long telephoto shots. When connected to the network, leveraging a 12.4 billion parameter cloud-based large model, AI learns the shooting characteristics of scenes like buildings, natural landscapes, and plants, adapting to different lighting conditions to output textures and colors that are close to reality, providing instant results without requiring secondary cloud-based enhancement in the gallery.

With powerful computing support, the cloud-based telephoto enhancement large model in the Honor Magic7 series performs 1.27 trillion calculations for each image, resulting in photos that are more refined, sharper, and with clearly visible details.

Honor's Confidence in "Brilliantly Ahead": Overwhelming Strength, Cognitive Leap

Luo Wei's confident statements about Honor's mobile phone photography capabilities, and the "Brilliantly Ahead" slogan at the launch event, stem from Honor's powerful strength. Zhao Ming stated at the launch that Honors photos ranked first in blind tests, but never won when watermarks were included. The future goal is to achieve first place in both blind tests and tests with watermarks.

In an interview, Zhao Ming further explained the strategic thinking behind this vision: to overwhelm the past with overwhelming strength. He pointed out that the rise of Honor's imaging technology requires a cognitive process, a catalyst, and a breakthrough event. Previously, Honor's imaging technology had been quietly developing, gradually making users aware of its competitiveness. This imaging launch event marks a quantum leap in Honor's imaging capabilities, and he believes that everyone will soon recognize the strength of Honor's photography. He emphasized that Honor will relentlessly push forward with its strength.

AI Restructures the System, AI Enables Hardware, AI Restructures Imaging: The Magic Series, Born for AI

The core keyword for the Honor Magic7 series' "King of Imaging" upgrade is "AI." As a flagship phone born for AI, the Honor Magic series has always led the evolution of AI phones. In the field of imaging, Honor continuously explores, from early computational photography technologies with full-lens collaboration and full-focal-length fusion, to the application of deep learning algorithms and neural network models. Now, the birth of Honor's AI Light Engine has driven a leap forward in mobile AI computational photography.

The AI evolution of the Honor Magic series goes beyond computational photography. Honor Magic launched the era of smart phones. Magic2 witnessed the birth of YOYO, the evolvable intelligent life form. The Magic3 series first enabled service-to-person capabilities; the Magic4 series launched personal knowledge graphs; making the phone understand you more the longer you use it. The Magic5 series achieved seamless AI service transfer across devices and systems. The Magic6 series achieved intent recognition-based human-computer interaction for the first time. The Magic7 series is the first in the industry to feature an intelligent agent, moving towards the era of autonomous driving.

MagicOS 9.0's AI large model capabilities and the self-developed YOYO intelligent agent have achieved high-level intelligent capabilities with automatic execution and one-sentence commands, providing users with a revolutionary experience. The terminal intelligence level has reached the highest industry level L3, and Honor is the only terminal manufacturer to achieve this level.

In terms of AI-enabled hardware, the Honor Magic7 has achieved comprehensive AI-empowered innovation across multiple dimensions, including system, imaging, screen, communication, battery life, and performance. For example, the AI Natural Light Oasis eye protection screen simulates natural light, and coupled with AI defocus eye protection and dry eye-friendly features, it comprehensively protects users' eyesight; the AI algorithm-enhanced third-generation Qinghai Lake battery, through software and hardware optimization, fully releases and utilizes power.

In the 2024 edition of the China Telecom Terminal Insight Report, the Honor Magic7 was awarded the benchmark model for AI mobile phone intelligence evaluation, further demonstrating Honor's leading position in the AI field.

This upgrade of the Honor Magic7 series' "King of Imaging" is the result of Honor's long-term accumulation in the AI field. As Zhao Ming said, imaging and AI will be core components of Honor's future development strategy. Honor will use AI to restructure its operating system and enable its hardware with AI, bringing users unique experiences and making the phone understand them more and more.

Conclusion: Brilliantly Ahead, Strength is King

The slogan "Brilliantly Ahead" is a powerful demonstration of the strength of Honor's "King of Imaging." This "King of Imaging" upgrade is a significant milestone in Honor's "Brilliantly Ahead" imaging journey. It uses AI to enhance the entire chain, improving mobile phone image quality; not only demonstrating Honor's deep accumulation in imaging technology, but also sending a signal to the industry: Honor's imaging technology is performing a year-end blockbuster with unprecedented strength.