Honor Magic7 Series Launched: "King of Imaging" Redefines Mobile Photography, Underscoring "Brilliantly Leading"

Honor Magic7 Series Launched: "King of Imaging" Redefines Mobile Photography, Underscoring "Brilliantly Leading"On December 23rd, Honor held a grand launch event for the Honor Magic7 RSR Porsche Design and its imaging technology, officially announcing the comprehensive upgrade of the Magic7 series with its "King of Imaging" system. This focuses on a human-centric photography experience, ushering in a new era for mobile photography

Honor Magic7 Series Launched: "King of Imaging" Redefines Mobile Photography, Underscoring "Brilliantly Leading"

On December 23rd, Honor held a grand launch event for the Honor Magic7 RSR Porsche Design and its imaging technology, officially announcing the comprehensive upgrade of the Magic7 series with its "King of Imaging" system. This focuses on a human-centric photography experience, ushering in a new era for mobile photography. The highly anticipated Honor Magic7 RSR Porsche Design edition made its full debut, boasting industry-leading long-focus aperture, dual electromagnetic focusing motors, and other top-tier imaging configurations. Perfectly integrated with the upgraded "King of Imaging" system, it represents the pinnacle of Honor's imaging technology, delivering an unparalleled photography experience. The entire launch event showcased Honor's remarkable achievements in imaging technology, validating Honor's Chief Imaging Engineer Luo Wei's confident declaration on Weibo: "Only two other phone makers can compare to Honor's camera capabilities."

Honor's bold claim stems from its deep accumulation and continuous innovation in imaging technology. Over the past few years, Honor's development strategy has consistently revolved around the core objective of "AI + Imaging." Honor CEO Zhao Ming emphasized at the launch that Honor has consistently pursued technological advancements based on the logic and principles of DSLR cameras, which is the essence of Honor's imaging exploration since its independence.

The Honor Magic3 series, the first Magic series product after Honor's independence, stunned the industry with its innovative multi-main camera fusion technology. This technology comprehensively optimizes multi-dimensional information from RGB, grayscale, spectrum, and depth, achieving full-lens participation and all-focal length fusion computational photography for the first time. It produces high-quality photos with rich details and sharpness comparable to DSLR cameras across all focal lengths. This achievement relies heavily on Honor's self-developed HONOR Image Engine. From the outset of its independence, Honor has focused its imaging technology exploration on AI computational photography, relentlessly pursuing DSLR-level imaging quality.

The subsequent Honor Magic4 series further leveraged the advantages of multi-main camera fusion computational photography, incorporating a 100x periscope telephoto lens to provide users with stable and clear telephoto shooting. The inclusion of a self-developed independent AI ISP imaging chip further strengthened the fusion of AI and imaging technology.

The Honor Magic5 series introduced the "Eagle Eye Camera," whose powerful capturing capabilities, combined with a flagship-level triple-main camera system, achieved "accurate focusing," "clear images," and "successful capture." It supports protagonist tracking and focus locking, effectively addressing the pain points of slow focusing and difficult capture in previous mobile phone photography. The introduction of the "Eagle Eye Camera" perfectly reflects Honor's user-centric brand philosophy, delivering a tangible improvement in everyday photographic experiences.

The Honor Magic6 series upgraded the "Eagle Eye Camera" to a "DSLR-level ultra-dynamic Eagle Eye Camera" and globally launched the automotive-grade LOFIC technology. This technology significantly improves the image sensor's light tolerance in high-contrast scenes, achieving a DSLR-level 15EV ultra-high dynamic range. Furthermore, the series is equipped with a 1.8 billion pixel periscope telephoto lens and a 50MP wide-angle macro main camera. These multiple innovative technologies helped the Honor Magic6 Pro achieve the top score in DXOMARK's image testing.

Released in October this year, the Honor Magic7 series sees the HONOR Image Engine upgraded to the Honor AI Light-Chasing Engine. This engine utilizes a leading on-device AI large model computational photography system, incorporating technologies like light and shadow portrait large models and capture enhancement large models to further break through optical boundaries and comprehensively enhance imaging quality. The addition of features such as AI Eagle Eye capture, Honor Eagle Eye super continuous shooting, AI ultra-clear portrait, and stage mode pushes mobile photography to new heights.

In the fiercely competitive imaging market, Honor has consistently maintained a leading position in the industry. Since its independence, it has demonstrated unique innovation and strength in mobile imaging, continuously overcoming challenges in telephoto, capture, portrait, and color that affect user photography experiences. Honor's steadfast integration of AI technology into mobile photography showcases exceptional foresight, laying a solid foundation for the current era of generative AI empowering all aspects of life.

The upgrade of Honor's "King of Imaging" represents a new interpretation of Honor's imaging philosophy and the latest understanding of AI-era mobile photography. Targeting a human-centric AI photography experience, Honor has introduced a new AI Light-Chasing Engine system. This system is driven by core scenarios such as portraits, capture, and telephoto, leveraging hardware and software synergy and on-device and cloud-based large model computing power allocation. AI is used to comprehensively reconstruct the optical system and color style, ensuring users obtain clear, vivid, natural, and realistic images when shooting static portraits, dynamic objects, or telephoto landscapes.

The upgraded Honor King of Imaging also brings a new AI Super Telephoto feature, optimizing the clarity of photos in the 30x to 100x ultra-telephoto range. Based on a 12.4 billion parameter large model deployed in the cloud, this feature uses AI to learn the physical characteristics of subjects in various scene categories like buildings, natural scenery, and plants, summarizing the optical information collected by the lens and sensor. With an internet connection, users can use the AI Super Telephoto feature for instant results, without needing to re-enter the gallery for cloud enhancement. Thanks to the powerful computing power of the large model, the cloud-based telephoto enhancement large model in the Honor Magic7 series achieves an average detail generation calculation of 1.27 trillion operations per image, ensuring that the output photos are incredibly detailed and sharp, capturing clear details within the reach of the phone's telephoto lens.

The Honor Magic7 RSR Porsche Design edition, with its luxurious imaging configuration and the new "King of Imaging" upgrade, showcases outstanding photographic capabilities. It features an industry-leading 200MP ultra-sensitive periscope telephoto lens, a larger 1/1.4-inch telephoto sensor, and an industry-leading f/1.88 aperture, increasing light intake by 98% and achieving superior light sensitivity in telephoto lenses. Its telephoto lens utilizes the industry's first dual electromagnetic focusing motors, increasing focusing force by 83%. Combined with 1200-point laser radar focusing detection, the tracking range is improved by 120%, and the focusing accuracy is improved by 90%, significantly enhancing telephoto capture capabilities. The new Eagle Eye Super Continuous Shooting function enables 10fps high-quality continuous shooting within the 10x focal length range, with significantly improved clarity compared to the previous generation, achieving both static and dynamic, far and near telephoto imaging capabilities.

Honor's "King of Imaging" is a concentrated manifestation and breakthrough of years of technological and product advantages in its "AI + Imaging" strategy. AI empowering mobile imaging will be the ultimate answer for smartphones to surpass traditional optics within their limited space and catch up with DSLR cameras. However, AI is merely the technological path for Honor to realize its imaging philosophy. Honor always adheres to the principle of "human-centric AI photography experience," prioritizing users and aiming to empower everyone to easily record life and express their inner world, creating unique imaging styles for each individual. Honor's imaging vision is "exploring the world, expanding creativity, and emotional resonance," and AI is undoubtedly the best way to achieve this. As Honor CEO Zhao Ming stated, the combination of AI and imaging will be the future direction, because everyone has their own vision of the most beautiful photos and moments.

The Honor Magic series phones' exploration in the imaging field is a glorious journey combining technological innovation and computational photography breakthroughs. From early achievements in full-lens collaboration and all-focal length fusion computational photography to the later inclusion of deep learning algorithms and neural network models, the Honor Magic series has not only witnessed the leapfrog progress of mobile photography technology but has also led the industry's development direction in multiple dimensions. This is the confidence behind Luo Wei's confident declaration and the best interpretation of Honor's "Brilliantly Leading" philosophy.

Imaging and AI will be core components of Honor's future development strategy. Honor will continue to use AI to reconstruct its operating system and enable its hardware, providing users with unique and more user-centric experiences. Zhao Ming's prediction also hints at the transformative power of AI on mobile photography and the more exciting surprises Honor will bring to mobile photography experiences in the future.