OPPO Find X8's Overseas-Exclusive Titanium Color: Product Head Addresses "Discriminatory Treatment" Concerns

OPPO Find X8's Overseas-Exclusive Titanium Color: Product Head Addresses "Discriminatory Treatment" ConcernsRecently, OPPO's decision to offer an exclusive titanium colorway for the OPPO Find X8 in overseas markets sparked concerns among Chinese consumers about potential discriminatory treatment. In response, Zhou Yibo, product head of OPPO's Find series, released a video on December 26th to address these concerns and clarify misunderstandings

OPPO Find X8's Overseas-Exclusive Titanium Color: Product Head Addresses "Discriminatory Treatment" Concerns

Recently, OPPO's decision to offer an exclusive titanium colorway for the OPPO Find X8 in overseas markets sparked concerns among Chinese consumers about potential discriminatory treatment. In response, Zhou Yibo, product head of OPPO's Find series, released a video on December 26th to address these concerns and clarify misunderstandings.

In the video, Zhou Yibo explicitly stated that OPPO has never discriminated against consumers in any country or region. He detailed the reasoning behind the color choices for the Find X8 and hinted at future product plans.

Zhou Yibo explained that OPPO didn't simply apply the same color scheme globally. Instead, extensive market research was conducted during the product development phase, considering the aesthetic preferences of consumers in different regions. This research involved over twenty color options. The final color combinations were chosen based on the preferences of consumers in each specific market.

In the Chinese market, the OPPO Find X8 launched in four colors: black, white, bubblegum pink, and chasing wind blue. Zhou Yibo explained that these colors were chosen based on in-depth research and analysis of Chinese consumer aesthetics. Black and white, classic and versatile colors, are standard for OPPO's Find series, aligning with consumer expectations for a sophisticated and timeless look for high-end phones. Bubblegum pink and chasing wind blue target consumers who prefer brighter colors, reflecting current trends among younger demographics. These choices demonstrate OPPO's precise understanding of Chinese consumer needs.

Differently, the overseas market offered black, bubblegum pink, and titanium. Zhou Yibo explained that research showed consumers in some warmer climates preferred calmer, more subdued colors. The titanium color, with its strong metallic feel, met this aesthetic demand in certain overseas markets, making it an exclusive colorway. This wasn't discriminatory towards the Chinese market but rather a differentiated strategy based on the actual preferences of consumers in different markets.

Zhou Yibo emphasized that OPPO's global product strategy is based on a deep understanding and thorough research of consumer needs in diverse markets, aiming to provide products that best suit local aesthetics and usage habits. He stressed that color choices are not based on OPPO's preferences but prioritize consumer needs. This consumer-centric philosophy permeates the entire process, from R&D to product launch.

The video also touched upon future plans for the titanium color. Zhou Yibo stated that if Chinese consumers show strong interest and demand for the titanium version, OPPO would consider including it in future products. This demonstrates OPPO's responsiveness to consumer feedback and commitment to continuous improvement.

In conclusion, Zhou Yibo's response clearly explains the reasons for the differing color options of the Find X8 and emphasizes OPPO's equitable treatment of global consumers. The in-depth research into different markets and the subsequent selection of color combinations based on consumer preferences highlight OPPO's meticulous and professional approach to product strategy. The hint at a potential future release of the titanium color in China reflects OPPO's acute awareness of and responsiveness to consumer demands, demonstrating a corporate philosophy centered on actively listening to consumers, continuously improving products, and delivering superior user experiences. This action not only resolved consumer concerns but also enhanced the brand image and consumer satisfaction. Ultimately, this move showcases OPPO's mature and stable internationalization strategy. This wasn't just a simple explanation; it served as an excellent example of communication with consumers and offers valuable experience for other companies navigating international markets.