Xiaomi Surpasses 10 Million High-End Smartphone Sales in 2024: Lu Weibing Summarizes Annual Achievements, Outlines Future High-End Market Breakthrough

Xiaomi Surpasses 10 Million High-End Smartphone Sales in 2024: Lu Weibing Summarizes Annual Achievements, Outlines Future High-End Market BreakthroughAt tonight's "Lu Weibing's Annual Summary" event, Xiaomi Group President Lu Weibing announced Xiaomi's impressive 2024 smartphone achievements and outlined its future development direction. He revealed that Xiaomi's global high-end smartphone sales (priced above RMB 4,000) have exceeded 10 million units, with projections reaching approximately 12 million units by year-end, representing a 43% year-on-year growth

Xiaomi Surpasses 10 Million High-End Smartphone Sales in 2024: Lu Weibing Summarizes Annual Achievements, Outlines Future High-End Market Breakthrough

At tonight's "Lu Weibing's Annual Summary" event, Xiaomi Group President Lu Weibing announced Xiaomi's impressive 2024 smartphone achievements and outlined its future development direction. He revealed that Xiaomi's global high-end smartphone sales (priced above RMB 4,000) have exceeded 10 million units, with projections reaching approximately 12 million units by year-end, representing a 43% year-on-year growth. This signifies Xiaomi's significant progress in the high-end smartphone market and successful consolidation of its market position.

This achievement wasn't accidental. Lu Weibing's summary highlighted Xiaomi's efforts in product R&D, market strategy, and brand building. Xiaomi has continuously increased R&D investment, consistently launching competitive flagship products such as the highly anticipated Xiaomi 15 series. Strategically, Xiaomi precisely targeted its user base and leveraged synergistic online and offline marketing to effectively enhance brand influence and product sales.

Notably, at the 2024 MediaTek Dimensity chip launch on December 23rd, Lu Weibing estimated a 23.5 million unit increase in Xiaomi's global smartphone shipments for 2024. This figure significantly surpasses the growth in high-end sales, indicating robust growth in Xiaomi's mid-to-low-end market share. The 17% increase in Xiaomi 15 Pro first-day sales compared to its predecessor also reflects consumers' growing recognition of Xiaomi's high-end flagship products.

Lu Weibing emphasized that Xiaomi has successfully established itself in the RMB 4,000-6,000 price segment, showcasing its strengthening competitiveness in the high-end market. He further indicated that future efforts will focus on breaking into the RMB 6,000+ price segment, signifying Xiaomi's intensified push into the high-end market, challenging stronger competitors, and striving to create more competitive products and a stronger brand image.

This strategic layout also leaves ample room for its sub-brand, Redmi. The upward push in the high-end market creates more opportunities for Redmi in the mid-to-low-end segment, further solidifying Xiaomi's market share across different price points. Redmi can focus on more cost-effective product lines, catering to diverse consumer needs and forming a more comprehensive product matrix.

Lu Weibing's summary also hinted at adjustments in Xiaomi's future development strategy. Xiaomi will continue to pursue technological innovation, consistently improving product quality and user experience, aiming for a greater breakthrough in the high-end market. Simultaneously, Xiaomi will continue to cultivate the mid-to-low-end market, maintaining its leading position in the overall market. This dual-engine strategy maximizes Xiaomi's strengths, enhancing its overall competitiveness in the smartphone market.

Lu Weibing's summary reveals Xiaomi's remarkable 2024 achievements, particularly its impressive high-end market breakthrough. This success stems from Xiaomi's successful product R&D and marketing strategies, as well as its accurate grasp of market trends and clear future planning.

However, the high-end market remains intensely competitive, and Xiaomi faces significant challenges. International brands and other domestic smartphone manufacturers are actively vying for market share. Xiaomi needs continuous R&D investment and innovative product launches to maintain its competitive edge. Brand building and user reputation are also crucial; Xiaomi needs to continuously enhance its brand image to gain wider consumer acceptance of its high-end products' value.

In conclusion, "Lu Weibing's Annual Summary" showcases Xiaomi's impressive 2024 achievements and points the way for its future development. Xiaomi will continue to pursue innovation, cultivate the market, and strive to become a leading global smartphone manufacturer. For more details on "Lu Weibing's Annual Summary" event, please stay tuned to IT Home's follow-up reports.