OriginOS 5's Precise Strike Against Shake-to-Activate Ads: How vivo Protects User Experience?

OriginOS 5's Precise Strike Against Shake-to-Activate Ads: How vivo Protects User Experience?Shake-to-activate ads in mobile apps have become a widespread pain point for users. These intrusive ads, which force users to jump to other apps, severely disrupt daily phone usage and cause significant user frustration and a feeling of violated rights

OriginOS 5's Precise Strike Against Shake-to-Activate Ads: How vivo Protects User Experience?

Shake-to-activate ads in mobile apps have become a widespread pain point for users. These intrusive ads, which force users to jump to other apps, severely disrupt daily phone usage and cause significant user frustration and a feeling of violated rights. Countless users are daily interrupted mid-task and forcibly redirected to e-commerce apps, bombarded with irrelevant advertisements a frustrating experience that has reached unbearable levels. In response to this negative feedback, major phone manufacturers are actively exploring more effective solutions, aiming to improve ad delivery efficiency while maximizing user experience. vivo's recently launched OriginOS 5 system tackles this issue with a new sensor permission control feature, offering users more granular control over ad blocking.

OriginOS 5's new "Block Only on Launch Screen" option provides a powerful tool for precise control over shake-to-activate ad redirects. This feature allows users to set shake-to-activate ad blocking rules for specific apps, enabling more flexible permission management. Unlike previously blunt methods, this feature cleverly limits blocking to the app's launch screen. This means that even if the phone is shaken while using apps like games or maps, users won't be forced to an ad page, effectively preventing negative impacts on other app experiences. Users can freely choose which apps to enable this feature for, ensuring effective ad blocking while maximizing the normal usage of other apps.

Enabling this feature is straightforward. Users simply go to "Settings > Privacy > Permission Management > Permissions," scroll down to "Access Device Motion & Orientation," select the app they want to set, and tap "Block Only on Launch Screen." The process is clear and easy, allowing even unfamiliar users to quickly set it up. This move by vivo clearly demonstrates its commitment to user experience and its dedication to technological innovation. OriginOS 5's "Block Only on Launch Screen" feature is not merely a technical improvement, but a precise response to user needs.

In fact, user aversion to shake-to-activate ads has been building for some time, escalating into significant dissatisfaction and perceived rights violations. A survey by the Jiangsu Provincial Consumer Protection Committee revealed that 90% of respondents strongly disliked shake-to-activate ads, believing them to infringe on their rights. The committee pointed out that frequent forced redirects to shopping apps during work, study, or leisure not only waste time but also seriously violate user rights. Advertisers should prioritize consumer experience; focusing solely on traffic conversion while ignoring user feelings not only fails to generate real business value but also backfires, creating negative brand impressions.

This intrusive advertising model severely disrupts immersive experiences. The sudden appearance of an ad while a user is focused on a game, reading, or another activity requiring concentration is highly disruptive. For location-sensitive apps like map navigation, such redirects can even pose safety risks. Therefore, vivo's OriginOS 5 "Block Only on Launch Screen" feature not only addresses a user pain point but also reflects its commitment to user rights protection and a positive user experience.

Compared to blunt ad-blocking methods, OriginOS 5's "Block Only on Launch Screen" option is more refined and user-friendly. It doesn't simply block all shake-to-activate functionality; instead, it lets users selectively enable or disable the feature based on their needs, protecting user experience while still allowing developers some advertising space. This balanced approach satisfies user expectations for a good experience while making ad delivery more precise and effective.

In conclusion, vivo OriginOS 5's "Block Only on Launch Screen" option is an effective response to a user pain point and a valuable exploration in user experience. It provides a more granular ad-blocking feature and demonstrates vivo's respect for user rights and pursuit of technological innovation. In this era of user experience supremacy, vivo's initiative deserves emulation by other manufacturers, helping create a healthier and more comfortable mobile internet environment. We can expect more manufacturers to prioritize user experience and adopt similar measures to combat annoying intrusive ads, creating a cleaner user space. Through combined technological advancements and regulatory measures, we can anticipate the eventual decline of these frustrating shake-to-activate ads, replaced by more user-respectful advertising methods.