The W51 Week Top 15 Domestic Smartphone Unit Sales Ranking Unveiled: Apple and Huawei Flagships Lead, Mid-to-Low-End Models Dominate

The W51 Week Top 15 Domestic Smartphone Unit Sales Ranking Unveiled: Apple and Huawei Flagships Lead, Mid-to-Low-End Models DominateOn December 28th, the W51 week (last week) Top 15 domestic smartphone unit sales ranking was released by industry insider "RD Observation." Compared to the brand sales data released a week earlier, this unit sales ranking provides a more direct view of the market performance of individual phone models

The W51 Week Top 15 Domestic Smartphone Unit Sales Ranking Unveiled: Apple and Huawei Flagships Lead, Mid-to-Low-End Models Dominate

On December 28th, the W51 week (last week) Top 15 domestic smartphone unit sales ranking was released by industry insider "RD Observation." Compared to the brand sales data released a week earlier, this unit sales ranking provides a more direct view of the market performance of individual phone models. The ranking shows that the Apple iPhone 16 Pro Max took the top spot by a significant margin, followed by the iPhone 16 Pro and Huawei nova 13 in second and third place, respectively.

Ranking from fourth to fifteenth were: Redmi K80, Huawei Mate 70, vivo Y37, Honor X60, OPPO Reno 13, Honor Play 50, vivo Y200i, iPhone 16, vivo S20, Huawei Mate 60, and Redmi 14R. In terms of brand distribution, Apple leads with three models, followed by Huawei with three as well. Xiaomi and vivo each had two models in the top fifteen, while Honor and OPPO each had one. Products from the six major domestic smartphone manufacturers are all represented, but there are significant differences in the positioning of their products.

It's noteworthy that Apple's three models are all flagships, while Huawei has two flagships listed. Xiaomi only has one near-flagship model, with the remaining models being overwhelmingly mid-to-low-end or even entry-level. This corresponds to the recent absence of flagship models like the Xiaomi 15 series and vivo X200 series from the market.

The Huawei Mate 60's performance is particularly outstanding. This phone has been on the market for almost a year and a half since its official launch, yet it maintains extremely high market heat and consumer acceptance, appearing in almost every unit sales ranking. Its continued strong sales may be attributed to its consistently high cost-performance ratio and user experience after prolonged market testing.

The continued strong sales of the Huawei Mate 60 also reflects the current competitive landscape of the domestic smartphone market. In the high-end flagship market, Huawei and Apple are the fiercest competitors, with other brands lagging behind. This conclusion is based on the unit sales of high-end flagship phones and high-end market share data.

However, an interesting phenomenon is that while the iPhone 16 series performed exceptionally well in the unit sales ranking, Apple's overall sales did not make it into the top three in the domestic market. This may suggest that while Apple's flagship models have strong market competitiveness, its market share in the mid-to-low-end segment needs improvement. The ranking shows that competition in the mid-to-low-end market is exceptionally fierce, with manufacturers launching products across various price points to compete for market share.

In summary, the W51 week Top 15 domestic smartphone unit sales ranking showcases the diversified competitive landscape of the domestic smartphone market. Apple and Huawei dominate the high-end flagship market, but the mid-to-low-end market is shared by numerous brands. The continued hot sales of the Huawei Mate 60 are noteworthy, reflecting not only Huawei's strong product competitiveness but also the importance domestic consumers place on cost-performance ratio and user experience. The leading unit sales of the Apple iPhone 16 series once again confirms its strong appeal in the high-end market. However, Apple's failure to reach the top three in overall sales suggests that Apple needs to pay more attention to the mid-to-low-end market to further improve its overall market share.

This ranking also reveals the intense competition in the domestic smartphone market, with each brand constantly striving to launch products that better meet consumer needs. In the future, those who better grasp market trends will stand out in this fierce competition. Phones in different price ranges have their own markets; manufacturers need to choose appropriate strategies based on their own positioning to secure a place in the market.

Specifically, Apple, with its strong brand influence and high-end technology, holds an absolute advantage in the flagship market, with its high-priced products resulting in higher profit margins. Huawei, leveraging its technological accumulation and cost-performance advantages, competes with Apple in the high-end market while actively expanding into the mid-to-low-end market. Brands such as Xiaomi, vivo, OPPO, and Honor mainly focus on the mid-to-low-end market, competing for market share by offering cost-effective products. Different brands have different strategies, but the ultimate goal is to survive and thrive in the fiercely competitive market.

The ranking data also reflects that when consumers buy phones, in addition to brand influence, price and performance are also important considerations. The competition in the mid-to-low-end phone market is particularly fierce, with various manufacturers striving to improve product cost-performance ratios to attract more consumers. The high-end flagship market is mainly dominated by the two major brands, Apple and Huawei; other manufacturers need to make greater efforts to enter the high-end market.

In conclusion, the W51 week unit sales ranking is just a snapshot of the domestic smartphone market; it reflects the current competitive landscape and consumer preferences. In the future, the domestic smartphone market will remain fiercely competitive; manufacturers need to continuously innovate and enhance product competitiveness to remain invincible in the market. Consumers will also have more choices and can choose the most suitable phone products according to their needs. This is good news for the entire mobile phone industry. This ranking also provides valuable data for understanding the current smartphone market.

The data in the ranking also suggests that success in the smartphone market is not limited to high-end flagship models; the mid-to-low-end market still holds tremendous potential. Manufacturers need to choose appropriate strategies based on their own advantages and market positioning to succeed in the fiercely competitive market. The future smartphone market will be more diversified and personalized, offering consumers more choices.