vivo Aims to Conquer the MR Market: 500-Person Team Targets Surpassing Apple by 2025, 2026 a Crucial Turning Point

vivo Aims to Conquer the MR Market: 500-Person Team Targets Surpassing Apple by 2025, 2026 a Crucial Turning Pointvivo's determination to enter the mixed reality (MR) market is unwavering. According to Jiemian News, vivo Executive Vice President Hu Bosheng recently revealed that vivo's MR team has grown to 500 people, with plans to launch high-fidelity prototype experiences in over a dozen cities nationwide by September 2025

vivo Aims to Conquer the MR Market: 500-Person Team Targets Surpassing Apple by 2025, 2026 a Crucial Turning Point

vivo's determination to enter the mixed reality (MR) market is unwavering. According to Jiemian News, vivo Executive Vice President Hu Bosheng recently revealed that vivo's MR team has grown to 500 people, with plans to launch high-fidelity prototype experiences in over a dozen cities nationwide by September 2025. Even more notably, Hu confidently stated that vivo's product surpasses Apple's in certain performance metrics. However, the specific commercialization timeline hinges on the development of a matching content ecosystem, highlighting vivo's emphasis on MR ecosystem building.

This news isn't unfounded. During the Boao Forum for Asia earlier this year, Hu predicted that the next product with the potential to rival smartphones would be MR, emphasizing that vivo has been preparing for years and plans to launch an MR prototype to coincide with the company's 30th anniversary. This timeline aligns with the September 2025 high-fidelity prototype experience plan, showcasing vivo's long-term and strategic deployment in the MR field. Hu further indicated that vivo's largest future technological investments will be concentrated in MR and humanoid robots, further demonstrating the company's unwavering confidence and substantial investment in MR technology.

vivo's Vice President of Imaging, Yu Meng, also revealed in July that vivo will launch an MR wearable device in 2025 and continue to lead in spatial imaging development. These statements from senior executives, from different perspectives, corroborate vivo's aggressive layout and ambition in the MR race. They're not simply dwelling on concepts; instead, they're conveying significant progress in MR technology R&D and commercialization through clear timelines and technical metrics.

It's noteworthy that Apple launched its first headset, Vision Pro, this year, generating significant industry buzz and setting a crucial benchmark for the MR market. However, according to media reports, due to market performance and product iteration factors, Apple is expected to launch its next-generation product in 2026. This presents a valuable window of opportunity for vivo to seize the initiative, rapidly accumulating market experience and user reputation.

vivo's strategy of launching high-fidelity prototypes in 2025 and conducting large-scale city experiences is undoubtedly a high-risk, high-reward approach. On one hand, this allows vivo to quickly gather user feedback, improve product design and functionality, and lay a solid foundation for the subsequent official product launch. On the other hand, there are risks associated with prototype maturity and user acceptance. However, vivo's 500-person professional team and confidence in surpassing Apple in certain metrics add weight to its chances of success.

vivo's MR strategy isn't isolated but is closely linked to the company's overall technological development strategy. Hu explicitly stated that future major technological investments will focus on MR and humanoid robots, reflecting vivo's accurate judgment of future technology trends and long-term planning. Through continuous investment in the MR field, vivo aims to secure a favorable position in future technological competition and create a new growth engine.

2025 will be a pivotal year for vivo's MR strategy. The launch of high-fidelity prototypes and user experiences will directly impact the market performance and user acceptance of vivo's MR product. Simultaneously, the launch timing of Apple's next-generation product provides vivo with a competitive window and market observation opportunity. Whether vivo can successfully surpass Apple and establish a foothold in the MR market remains to be seen. However, currently, vivo appears well-prepared and demonstrates a strong competitive desire. 2026 may be the crucial turning point for vivo's MR strategy. The market will ultimately provide the answer, and vivo's 500-person team and its technological confidence will be key factors in its ultimate success. This competition in the MR field will undoubtedly be a thrilling contest in the future development of technology.