vivo's 2024 Strategic Layout: Imaging Upgrades Led by the X200 Ultra, MR Device Targeting Apple, and Annual Foldable Phone Iterations

vivo's 2024 Strategic Layout: Imaging Upgrades Led by the X200 Ultra, MR Device Targeting Apple, and Annual Foldable Phone Iterationsvivo recently unveiled its key product strategy for 2024, encompassing three major areas: mobile imaging, mixed reality (MR) devices, and foldable phones. With a series of impressive new products and technological innovations, vivo demonstrates its proactive approach in the future tech race and predicts the future competitive landscape

vivo's 2024 Strategic Layout: Imaging Upgrades Led by the X200 Ultra, MR Device Targeting Apple, and Annual Foldable Phone Iterations

vivo recently unveiled its key product strategy for 2024, encompassing three major areas: mobile imaging, mixed reality (MR) devices, and foldable phones. With a series of impressive new products and technological innovations, vivo demonstrates its proactive approach in the future tech race and predicts the future competitive landscape.

Firstly, the highly anticipated vivo X200 Ultra will be the flagship product for vivo's imaging technology upgrades next year. Leaks suggest the X200 Ultra's imaging system will focus on improvements in telephoto and video capabilities. This signifies vivo's continued dedication to imaging technology, aiming to secure a strong position in the high-end smartphone market and compete fiercely with other manufacturers. Even more exciting is the launch of a new generation of self-developed imaging chips next year, with the X200 Ultra being the first to feature it. This groundbreaking technological innovation will undoubtedly bring a qualitative leap to vivo's imaging performance, further enhancing its competitiveness in the high-end imaging field. The self-developed chip allows for better optimization of imaging algorithms and hardware synergy, resulting in superior photo and video quality. This also reflects vivo's continued investment and commitment to R&D, aiming to provide users with a superior mobile imaging experience.

Secondly, vivo is actively expanding into the MR (mixed reality) field, planning to launch an MR device similar to Apple's Vision Pro next year. A prototype of this device will be launched in September 2024, aiming to surpass the Apple Vision Pro in certain metrics and user experience. This indicates that vivo has made significant progress in MR technology and possesses the capability to compete with industry leaders. Hu Bo Shan, vivo's Executive Vice President and COO, revealed that vivo's MR team has grown to 500 people, and high-fidelity prototype experiences will be launched in over a dozen cities nationwide by September 2025. This demonstrates vivo's emphasis on the MR market, as well as its technological strength and commercialization determination in this field. The large R&D team and large-scale prototype experience activities lay a solid foundation for the successful launch of vivo's MR device. Hu Bo Shan also mentioned that the commercialization progress of the MR device will depend on the matching content ecosystem, implying that vivo will actively build a content ecosystem for its MR device, providing users with a wealth of applications and content to enhance user experience and market competitiveness.

Furthermore, the vivo XFold foldable phone product line is also undergoing a new plan. vivo will adjust its foldable phone update cycle, returning to an annual iteration model. The next-generation vivo XFold is expected to be released around the third quarter of 2024. This adjustment means vivo will concentrate its resources, investing more effort in each generation of foldable phones to ensure higher quality, performance, and a more complete user experience. This also suggests vivo's confidence in the foldable phone market and its expectation to stand out through superior product design and technological innovation in this fiercely competitive market.

Regarding vivo's future chip strategy, a blogger revealed that vivo may not launch a V4 chip following the V1, V2, V3 naming convention, but instead will implement significant upgrades and changes. This hints at vivo's continuous innovation in chip technology R&D and its grasp of future chip technology development trends. It also shows that vivo is not limited to simple numerical iterations but focuses more on the actual improvement and innovation of chip technology to meet the future performance and functional requirements of mobile devices.

Regarding the release time of vivo's new products, it is reported that vivo's new products may not be available for purchase in March 2024. This is related to vivo's overall product release rhythm and market strategy, and it may take longer to experience vivo's latest technological achievements.

Hu Bo Shan, vivo's Executive Vice President and COO, also recently predicted the trends in the mobile phone market and generative AI. He pointed out that it will still take about five years for generative AI to become a key driver of incremental growth in the smartphone market. He also mentioned that the leading manufacturers in the mobile phone market have shifted from five to six, and the domestic competition in the next two to three years will be even more intense. Hu Bo Shan's views reflect vivo's deep insight into market trends and its clear planning for its future development direction. Facing increasingly fierce market competition, vivo will continue to increase R&D investment, continuously improve its technological strength and product competitiveness to meet future challenges. vivo's layout in imaging, MR, and foldable phones is a crucial strategic move to address market competition and pursue sustainable development. Through technological innovation and product iteration, vivo aims to maintain a leading position in future market competition and bring users a superior mobile experience.