OnePlus's 2025 New Product Plan Revealed: Small-Screen Flagship and Large-Screen Models to Launch Simultaneously, Potentially Creating a "Wait-and-See" Effect

OnePlus's 2025 New Product Plan Revealed: Small-Screen Flagship and Large-Screen Models to Launch Simultaneously, Potentially Creating a "Wait-and-See" EffectSmartphone manufacturers are increasingly launching sub-series models to break through market limitations, and OnePlus, under OPPO, is a prime example. In recent years, OnePlus has garnered significant user favor with its numbered series and Ace series, focusing on "performance" and "value for money

OnePlus's 2025 New Product Plan Revealed: Small-Screen Flagship and Large-Screen Models to Launch Simultaneously, Potentially Creating a "Wait-and-See" Effect

Smartphone manufacturers are increasingly launching sub-series models to break through market limitations, and OnePlus, under OPPO, is a prime example. In recent years, OnePlus has garnered significant user favor with its numbered series and Ace series, focusing on "performance" and "value for money." However, with intensifying market competition, OnePlus needs to further expand its product line to meet the challenges. To stand out in the fiercely competitive smartphone market, OnePlus must launch distinctive new products to attract consumer attention and ensure sustainable brand development.

Since its inception, OnePlus's main product lines have been the numbered series and the Ace series. The numbered series represents OnePlus's pursuit of product excellence, while the Ace series focuses on "stylish and powerful performance," emphasizing cost-effectiveness. Models like the OnePlus 13, OnePlus 12, and OnePlus 11, belonging to the numbered series, have achieved breakthroughs in performance and design, successfully establishing themselves in the flagship market. The Ace series, launched in 2022 with the OnePlus Ace5 and OnePlus Ace5 Pro, quickly gained a foothold in the market thanks to its high cost-performance ratio and excellent performance.

However, the current market pressure is immense, and OnePlus's existing series face strong competitors, making it exceptionally difficult to stand out. A blogger has revealed that OnePlus plans to launch three new smartphones in 2025: a 6.3-inch small-screen straight-edged phone and two larger straight-edged screen phones. This strategy aligns with current market trends and caters to diverse consumer needs.

With increasing consumer demand for portability, small-screen flagships are becoming increasingly popular. Simultaneously, large-screen phones offer unparalleled advantages in entertainment and productivity, and their superior specifications are a key selling point.

Beyond the new product plan, the core configurations of these new OnePlus phones are becoming clearer. The three new models are expected to be equipped with the Qualcomm Snapdragon 8 Gen 2 (+), MediaTek Dimensity 9400+, and Dimensity 9350 processors, respectively. According to the blogger, the two models using MediaTek processors will be positioned in the mid-range market and will fall under the OnePlus Ace series, focusing on extreme cost-effectiveness. The Dimensity 9400 processor has already dropped to around the 3,000 RMB price point, and is expected to fall further next yeargood news for the budget smartphone market. The Dimensity 9350 processor's performance lies between the Dimensity 9300 and Dimensity 9400, suggesting a similarly positioned mid-range device.

The market positioning of the model equipped with the Snapdragon 8 Gen 2 (+) processor remains unclear flagship or mid-range. Previously, rumors circulated about a OnePlus small-screen phone (OnePlus Ace mini). This phone features a 6.3-inch small straight screen with a 1.5K resolution, 120Hz refresh rate, and high-frequency eye-protection PWM dimming. Although it uses a short-focus fingerprint unlock, the compact size makes the placement comfortable, resulting in fast unlocking speeds.

In terms of design, the OnePlus Ace mini adopts a horizontal small matrix design, with a simple overall style similar to Pixel phones. The imaging system features a 50MP IMX906 main camera. While lacking a periscope lens, it still delivers excellent performance in regular photography scenarios. Importantly, significant effort has been put into software optimization and tuning, using algorithms to enhance image clarity and naturalness. Coupled with ColorOS 15, the overall strength and market competitiveness of this model are considerable.

With the unveiling of the 2025 product plan, OnePlus's market competitiveness will be further enhanced, potentially leading many consumers to adopt a "wait-and-see" approach. By launching small-screen flagships and large-screen models, OnePlus will further enrich its product line and meet the needs of a wider range of consumers.

OnePlus Ace mini Specifications:

• Screen Size: 6.3 inches

• Screen Type: Straight-edged

• Screen Resolution: 1.5K

• Refresh Rate: 120Hz

• Dimming Technology: High-frequency eye-protection PWM dimming

• Processor: (Not explicitly stated in the leak, but inferred to be Snapdragon 8 Gen 2 (+) based on the article)

• Main Camera: 50MP IMX906

• Operating System: ColorOS 15

• Unlock Method: Short-focus fingerprint unlock

• Design Style: Simple, similar to Pixel phones

In summary, OnePlus's 2025 product plan indicates a more proactive approach to market competition. By covering different price segments and screen sizes, OnePlus aims to satisfy a broader range of consumer needs and further consolidate its market position. Whether the launch of these three new models will bring new growth points for OnePlus remains to be seen. Will you be a "wait-and-see" consumer? Share your thoughts in the comments.