Redmi K Series Continues to Lead: In-depth Sales Data Analysis of the High-Performance Gaming Smartphone Market

Redmi K Series Continues to Lead: In-depth Sales Data Analysis of the High-Performance Gaming Smartphone MarketRecently, many smartphone brands have launched sub-flagship models focusing on extreme performance and gaming experiences. Interestingly, these models often fall under the brands' sub-brands

Redmi K Series Continues to Lead: In-depth Sales Data Analysis of the High-Performance Gaming Smartphone Market

Recently, many smartphone brands have launched sub-flagship models focusing on extreme performance and gaming experiences. Interestingly, these models often fall under the brands' sub-brands. Examples include Xiaomi's Redmi K series, vivo's iQOO Neo series, and OPPO's OnePlus Ace series. But how well are these models received in the market? On December 30th, industry insider "RE Observation" released a dataset revealing the answer.

This data compares the sales of the first three generations of OnePlus Ace, iQOO Neo, and Redmi K series models. Specifically, it analyzes the three models preceding the OnePlus Ace 5 series, iQOO Neo 10 series, and Redmi K80 series. Using OnePlus Ace sales as the baseline (1x), the data shows: OnePlus Ace Racing Edition sales were 1.74x, and OnePlus Ace Pro sales were 1.64x. The best-selling model in the OnePlus Ace series was the OnePlus Ace Racing Edition.

The sales data for the iQOO Neo7 series shows: iQOO Neo7 SE sales were 3.5x that of the OnePlus Ace, iQOO Neo7 sales were 1.17x, and iQOO Neo7 Racing Edition sales were 1.56x. The best-selling model in the iQOO Neo7 series was the iQOO Neo7 SE.

The Redmi K50 series sales data is even more striking: Redmi K50 sales reached 6.33x that of the OnePlus Ace, Redmi K50 Pro sales were 1.99x, Redmi K50 Supreme Edition sales were 3.71x, and Redmi K50 Gaming Edition sales were 0.80x.

First-Generation Model Sales Summary: Adding the sales of each series, the total sales for the OnePlus Ace series were 4.38x, the iQOO Neo7 series was 6.23x, and the Redmi K50 series reached a significantly higher 12.83x. This clearly shows the Redmi K50 series' substantial sales lead.

Next, we analyze the sales comparison of the OnePlus Ace2 series, iQOO Neo8 series, and Redmi K60 series. The data shows: OnePlus Ace2V sales were 2.47x, OnePlus Ace2 sales were 5.37x, and OnePlus Ace2 Pro sales were 2.72x. In this generation, the standard OnePlus Ace2 performed exceptionally well, showing a significant improvement over its predecessor.

The sales data for the iQOO Neo8 series is: iQOO Neo8 sales were 5.27x, and iQOO Neo8 Pro sales were 1.56x. This generation saw fewer iQOO Neo models, but sales remained strong.

The Redmi K60 series continued its strong performance: Redmi K60E sales were 1.24x, Redmi K60 sales were 9.62x, Redmi K60 Pro sales were 1.48x, and Redmi K60 Supreme Edition sales were 3.16x.

Second-Generation Model Sales Summary: The total sales for the OnePlus Ace2 series were 10.56x, the iQOO Neo8 series was 6.83x, and the Redmi K60 series reached 15.5x. In this generation, the OnePlus Ace2 series surpassed the iQOO Neo8 series, but the Redmi K60 series maintained a significant lead, partly due to the larger number of models launched.

Finally, let's look at the sales comparison of the OnePlus Ace3 series, iQOO Neo9 series, and Redmi K70 series. The data shows: OnePlus Ace3V sales were 1.38x, OnePlus Ace3 sales were 3.83x, and OnePlus Ace3 Pro sales were 1.23x.

The sales data for the iQOO Neo9 series is: iQOO Neo9 sales were 5.08x, iQOO Neo9 S Pro sales were 2.03x, and iQOO Neo9 S Pro+ sales were 1.03x.

The Redmi K70 series remained strong: Redmi K70E sales were 3.83x, Redmi K70 sales were 10.37x, Redmi K70 Pro sales were 2.49x, and Redmi K70 Supreme Edition sales were 4.67x. It should be noted that the industry data is up to November 30th, and the Redmi K70 Supreme Edition was still selling strongly, suggesting further sales growth is likely.

Third-Generation Model Sales Summary: The total sales for the OnePlus Ace3 series were 6.44x, showing a decline compared to the previous generation. The iQOO Neo9 series totaled 8.14x, while the Redmi K70 series reached an impressive 21.36x. The comparison over three generations consistently shows the Redmi K series maintaining a significant lead.

Data doesn't lie; real user purchasing behavior is the ultimate measure of a model's success within its class. The best marketing is useless if consumers don't buy the product. Currently, the overall sales of the Redmi K80 series have exceeded one million units, indicating a strong market position. Whether the OnePlus Ace series and iQOO Neo series can catch up to the Redmi K series remains to be seen.