Honor's Overseas Sales Surpass 50%, Zhao Ming's New Year Address: High-End Strategy Continues, Global Market Share Significantly Improves

Honor's Overseas Sales Surpass 50%, Zhao Ming's New Year Address: High-End Strategy Continues, Global Market Share Significantly ImprovesIn his 2025 New Year's address, Honor CEO Zhao Ming announced that Honor's overseas sales accounted for over 50% in December, achieving profitability in multiple regions. This marks Honor's transformation into a truly international technology company

Honor's Overseas Sales Surpass 50%, Zhao Ming's New Year Address: High-End Strategy Continues, Global Market Share Significantly Improves

In his 2025 New Year's address, Honor CEO Zhao Ming announced that Honor's overseas sales accounted for over 50% in December, achieving profitability in multiple regions. This marks Honor's transformation into a truly international technology company. This achievement is the result of Honor's proactive global market expansion and strategic investment over the three-plus years since its independent development, signifying a stronger position and broader growth potential in future global competition.

Honor's internationalization journey reflects a steady and strategic approach. Following the completion of its business integration on March 31, 2021, Honor launched a new strategic layout. Subsequently, Honor aggressively expanded into overseas markets, achieving remarkable results. In Q4 2023, Honor successfully ranked among the top five brands in multiple markets including Europe, the Middle East, Latin America, and Malaysia, showcasing its strong market competitiveness and brand influence. The overseas launch of the Honor MagicV3 foldable phone played a crucial role. This phone, with its leading technology and exceptional performance, not only won consumer favor but also laid a solid foundation for Honor's overseas expansion through its integration with Google Cloud services and innovative features like AI noise cancellation and AI translation.

Zhao Ming emphasized Honor's unwavering commitment to its high-end strategy in his address. This strategy is not a quick win but requires continuous R&D investment, relentless pursuit of product quality, and accurate market trend analysis. Honor's success in the high-end market is a testament to its long-term commitment to this strategy. In 2024, the Honor MagicV3 series debut immediately ignited the market, achieving impressive results in various regions. In China, Honor held a 21% market share in the large-foldable phone segment, consistently ranking second; in Western Europe, Honor surpassed Samsung for the first time to claim the top spot; in Malaysia, Honor exceeded a 20% market share; and in Hong Kong, it reached a remarkable 54.9% market share. These figures underscore the success of Honor's high-end strategy and the competitiveness of its products globally.

Honor's strong performance in both domestic and international markets has secured its position in the global high-end market. According to Counterpoint Research, Honor is among the top five brands in the global market for phones priced over $600. This reflects not only the quality of Honor's products but also the recognition of its brand value. Notably, Honor's performance in the foldable phone market is particularly outstanding. Counterpoint Research data shows that in Q2 2024, Honor surpassed Samsung in global foldable phone shipments for the first time, becoming the number one brand in Western Europe. Even more impressively, Honor achieved a staggering 455% year-on-year growth in global foldable phone shipments in Q2 2024, the highest among all brands. This demonstrates Honor's leading technological capabilities in foldable phones and its strong market development capabilities. Further data indicates that 70% of the growth in large foldable phone sales in Europe during the first half of 2024 came from Honor, further solidifying its dominant position in the European market.

Honor's success is not accidental. It stems from the hard work of its team, its dedication to technological innovation, and its precise understanding of market demands. In his New Year's address, Zhao Ming acknowledged the pressures and challenges of market competition. He mentioned that in 2024, Honor faced intense competition but also made significant progress recognized by the industry. He stated that bearing the name "Honor" is both a blessing and a heavy responsibility, requiring tangible innovation to meet consumer expectations.

Looking ahead, Honor will continue its high-end strategy, continuously improving product quality and technological innovation, and actively expanding its global market reach. Honor aims not only to maintain its leading position in the foldable phone market but also to expand its share in other high-end phone segments, further enhancing its brand influence and market competitiveness. Honor's internationalization journey is only just beginning, and the future promises even greater achievements and innovative experiences for global consumers. Honor's success is not only its own but also a microcosm of the breakthroughs achieved by Chinese technology companies in the global market, offering valuable experience and lessons for more Chinese tech companies to go global. Honor will continue to be driven by innovation, consumer-centric, creating greater value in the global market and writing a more brilliant chapter. Honor's future is worth anticipating. Its global market layout and development will have a profound impact on the global mobile phone market landscape. Its success provides invaluable lessons for other Chinese technology companies and new impetus for China's technological advancement on the world stage.

Honor will continue to uphold its innovative spirit, continuously breaking through technological barriers, providing consumers with higher-quality products and services, and demonstrating stronger competitiveness in the global market. Honor's continued development also contributes to the progress and development of China's technology industry, further enhancing China's influence in the global technology field. Honor's future is full of opportunities and challenges, but with its strong R&D capabilities, excellent team, and clear strategic direction, Honor will continue to move forward, creating an even more glorious tomorrow.