iQOO 15 Series: Can the addition of a periscope telephoto lens reignite its glory?

iQOO 15 Series: Can the addition of a periscope telephoto lens reignite its glory?vivo has solidified its market position in recent years, demonstrating strong performance in both online and offline markets in China. Its sub-brand, iQOO, has gained significant popularity among young users, thanks to its exceptional performance and ultimate gaming experience

iQOO 15 Series: Can the addition of a periscope telephoto lens reignite its glory?

vivo has solidified its market position in recent years, demonstrating strong performance in both online and offline markets in China. Its sub-brand, iQOO, has gained significant popularity among young users, thanks to its exceptional performance and ultimate gaming experience. However, the iQOO numbered series has seen considerable adjustments to its product line recently. Some models offer standard and Pro versions, while others only have a single variant, leading to user confusion.

Although the iQOO 13 excelled in imaging, screen, and performance, featuring a triple-camera system with a 50-megapixel main camera featuring a large sensor and optical image stabilization (OIS), an ultra-wide lens, and a telephoto lens, along with vivo's flagship NICE 2.0 algorithm and features like professional portrait bokeh, humanistic street photography mode, multi-focal length portrait, professional-grade night scene, and 3D imaging, plus KPL customized watermark, creative border watermark, and dynamic watermark functionalities; the lack of a periscope telephoto lens was a significant drawback for many users. A periscope telephoto lens offers higher optical zoom capabilities and incorporates more advanced imaging technologies, a crucial factor for users seeking balanced image quality. This omission in the iQOO 13 might have been a compromise to achieve extreme performance. However, for users prioritizing a balance between imaging and performance, this became a barrier to choosing the iQOO 13.

The iQOO 15 series aims to rectify this shortcoming. According to online leaks, the iQOO 15 series will feature major upgrades to the telephoto lens, along with other anticipated improvements. This will significantly enhance the iQOO 15 series' competitiveness. While the iQOO 13 only launched in a single version, the iQOO 15 series is expected to return to a Pro model, enriching the product line and catering to diverse user needs. The standard version is likely to focus on performance, while the Pro version will target the 5000 yuan price segment. Notably, the iQOO 15 Pro is rumored to feature a straight screen with a 2K resolution, 144Hz refresh rate display supporting HDR10+ and Dolby Vision, along with ultrasonic fingerprint unlocking and high-frequency eye protection dimming. Importantly, the standard iQOO 15 is not expected to compromise on screen resolution, avoiding a 1.5K downgrade.

In terms of core specifications, considering the iQOO 13's powerful Snapdragon 8 Gen 1 processor, the iQOO 15 series is anticipated to be powered by the even more powerful Snapdragon 8 Gen 2, manufactured using TSMC's new 3nm process, offering a significant performance boost. As flagship phones, LPDDR5X and UFS 4.1 will be standard, potentially with 12GB of RAM. With new phones generally exceeding 6000mAh battery capacity, the iQOO 15 series could push this even further, potentially reaching 7000mAh. In short, the iQOO 15 Pro is expected to combine a 2K screen, periscope telephoto lens, 100W wired and wireless charging, a massive battery, and a linear motor. The standard iQOO 15's specifications are also unlikely to disappoint, judging from the iQOO 13's overall configuration.

The 2025 smartphone market will be even more competitive, with manufacturers launching increasingly competitive products. The success of the iQOO 15 series will hinge on its pricing strategy. Reasonable pricing will surely lead to significant sales growth. As the latest in the iQOO series, the iQOO 15 series, with its improvements in imaging, screen, battery life, and motor, has generated high expectations. Based on the iQOO 13's success and the planned upgrades for the iQOO 15 series, it has the potential to be a highly competitive flagship phone. However, its ultimate success will depend on its pricing, marketing, and overall market strategy. Many users are eagerly awaiting the launch of the iQOO 15 series, hoping for a superior user experience. For current iQOO 13 users, the decision to wait depends on their individual needs regarding imaging, performance, and other features.

The final performance of the iQOO 15 series will be revealed over time. However, based on current information, it undoubtedly has the potential to become a popular flagship phone. This represents a significant attempt by the iQOO brand in the high-end market, and its success will impact vivo's future competitiveness. Therefore, the market performance of the iQOO 15 series warrants continued attention.

Ultimately, the success of the iQOO 15 series will depend not only on its hardware configuration and software optimization, but also on its market positioning, pricing strategy, and marketing efforts. We anticipate that the iQOO 15 series will bring more surprises and provide consumers with a better phone experience. So, do you think the iQOO 15 series is worth anticipating? Will you be waiting for it? Share your thoughts in the comments.