The 2024 Top 100 Chinese Outbound Brands List Released: OPPO, with its Find X8 Series, Ranks Among the Top Ten, Demonstrating its Global Strategy Strength

The 2024 Top 100 Chinese Outbound Brands List Released: OPPO, with its Find X8 Series, Ranks Among the Top Ten, Demonstrating its Global Strategy StrengthAt the second China Brand Image Overseas Communication Forum and the 2024 China Corporate ESG Blue Book Release Conference, People's Daily Overseas Edition and GYBrand Global Brand Research Institute jointly released the highly anticipated 2024 Top 100 Chinese Outbound Brands Index. The index comprehensively evaluated numerous Chinese companies actively expanding overseas markets based on four dimensions: overseas performance, brand building, brand contribution, and sustainable development

The 2024 Top 100 Chinese Outbound Brands List Released: OPPO, with its Find X8 Series, Ranks Among the Top Ten, Demonstrating its Global Strategy Strength

At the second China Brand Image Overseas Communication Forum and the 2024 China Corporate ESG Blue Book Release Conference, People's Daily Overseas Edition and GYBrand Global Brand Research Institute jointly released the highly anticipated 2024 Top 100 Chinese Outbound Brands Index. The index comprehensively evaluated numerous Chinese companies actively expanding overseas markets based on four dimensions: overseas performance, brand building, brand contribution, and sustainable development. It objectively presents the outstanding performance and booming development of Chinese brands on the global stage.

This authoritative index report shows that the 100 selected Chinese outbound companies achieved a staggering total overseas revenue of 8.8 trillion RMB. Among them are giants with revenue exceeding 1 trillion or even 100 billion RMB. This fully demonstrates the increasing influence and competitiveness of Chinese brands in the global market and their strong growth potential. The average score of the top 100 brands was 746.89 (out of 1000), with 16 brands scoring over 900, proving that the overall strength of Chinese brands has reached a new height.

Among the top 100 companies, OPPO successfully ranked among the top ten, thanks to its outstanding performance and strong brand influence in the global market. OPPO's achievements in its globalization strategy are remarkable. OPPO's overseas business covers numerous countries and regions. This success is not accidental but stems from its long-standing commitment to innovative product strategies and precise market positioning. OPPO has always adhered to the philosophy of "deep diving into overseas markets," thoroughly researching the characteristics and consumer needs of different markets, and developing differentiated marketing strategies for different markets, thus achieving stable development in major global markets.

OPPO's success secret can also be summarized as "the best globalization is localization." OPPO understands that globalization is not simply exporting products but requires deep insight into the needs of local users, customized products and services, respect for and integration with local culture, and active empowerment and care for local employees. Through this localization strategy, OPPO makes overseas users feel that OPPO is a local brand rather than a foreign one, thus building deep user stickiness and brand loyalty.

OPPO's Senior Vice President and Chief Product Officer, Mr. Liu Zuohu, once said, "We believe that the global market is the touchstone for flagship phones. High-end phones being popular globally is the true measure of their value. In the future, we will push more high-end flagship phones like the OPPO Find X8 to the global market." This clearly outlines the focus of OPPO's future globalization strategy pushing high-end flagship products into the international market to further enhance its brand image and market competitiveness.

The recently released OPPO Find X8 series flagship phone is the perfect embodiment of this strategy. This phone boasts several innovative technologies, including a quick-snap shutter button and system-level AI, representing another major breakthrough in OPPO's product-centric approach. The Find X8 series not only provides consumers with excellent performance and intelligent experience but also offers a highly competitive alternative for Apple users.

Officially launched globally on November 21st last year, the Find X8 series quickly gained market recognition. With its simple and stylish design, excellent performance, and intelligent AI features, it quickly won the favor of consumers both domestically and internationally. Data shows that within a month of its launch, the OPPO Find X8 series achieved exponential year-on-year growth in overseas sales, with first-day sales increasing by 1-2 times in core markets such as Singapore, Thailand, Indonesia, Italy, Spain, and Malaysia, making it a best-selling model globally.

The success of the Find X8 series is not just reflected in sales but also in international recognition. The series has won numerous international awards, including the "2024-2025 European Best Smartphone Camera" award from the European Imaging and Sound Association (EISA) and the "Best Flagship Phone of the Year" award from a prominent Indian media outlet. These accolades not only demonstrate OPPO's outstanding strength in product innovation and quality but also further enhance OPPO's brand influence and appeal in the global market.

Looking ahead to 2025 and beyond, OPPO will continue to deepen its localized operations, actively expand sales channels, further enhance its brand awareness and influence, and achieve greater breakthroughs in the global market through continuous innovation and localized development. OPPO's success story provides valuable experience for other Chinese companies and offers important reference and guidance for Chinese brands going global. OPPO's globalization journey is not only its own success but also a microcosm of Chinese brands taking to the world stage and showcasing China's strength. It's not just the success of a company, but also the enhancement of national brand power. OPPO's experience is worth learning and emulating by more Chinese companies, contributing to the greater success of Chinese brands in the global market. We believe that in the future, more Chinese brands will shine on the international stage, just like OPPO.