Global Smartphone Panel Shipments Reach Record High in 2024: Xiaomi Leads, Apple Absent from Top 5

Global Smartphone Panel Shipments Reach Record High in 2024: Xiaomi Leads, Apple Absent from Top 5Recent data released by CINNO Research shows that global smartphone panel shipments reached a staggering 2.27 billion units in 2024, an 8

Global Smartphone Panel Shipments Reach Record High in 2024: Xiaomi Leads, Apple Absent from Top 5

Recent data released by CINNO Research shows that global smartphone panel shipments reached a staggering 2.27 billion units in 2024, an 8.7% year-on-year increase and a new historical high. This data strongly indicates the booming global smartphone market and the continued consumer demand for higher-quality displays. However, the report also highlights some noteworthy details, particularly the shift in market leadership and Apple's absence from the top 5, suggesting a potential profound transformation of the industry landscape.

The report shows that Xiaomi secured the top spot in 2024's global smartphone panel shipment rankings with an impressive 171 million units. This demonstrates Xiaomi's strong competitiveness in the smartphone market and its advantages in the screen supply chain, successfully combining high-quality screens with affordable prices, attracting a large number of consumers. Following closely behind is OPPO with 144 million units, securing second place. vivo ranked third with 98 million units, also demonstrating strong performance. These three manufacturers, thanks to their comprehensive strengths in technological innovation, marketing, and supply chain management, have stood out in the fierce market competition and captured a significant market share.

Significantly, Apple is absent from the top 5. While Apple has always been a leading brand in the high-end smartphone market, boasting strong brand influence and a loyal customer base, it failed to make it into the top five in terms of smartphone panel shipments. This might be related to Apple's supply chain strategy and product positioning. Apple typically uses highly customized screens, which limits its panel shipments to some extent, while its high-end product strategy results in a relatively smaller target user group.

However, Apple's absence doesn't necessarily mean it will lose its market advantage. Apple has always been known for its strong brand appeal, innovative software ecosystem, and premium user experience these are its core competencies. Despite temporarily lagging in panel shipments, Apple still holds significant market influence, and its future market performance remains promising.

From a broader market perspective, the widespread adoption of 5G technology and the increasingly rich functionalities of smartphones have placed higher demands on smartphone screens. Consumers have higher expectations for screen performance, color reproduction, power consumption, and the integration of the screen with the overall phone design. This undoubtedly poses greater challenges for phone manufacturers and drives continuous innovation and development in screen technology.

Facing these changes, major smartphone manufacturers are actively adjusting their strategies to meet the new market demands. Some manufacturers are choosing to establish closer partnerships with screen suppliers to secure higher-quality screens; others are increasing R&D investment to independently develop more advanced screen technologies. These proactive strategies will further drive the upgrading and development of the entire industry chain.

However, some manufacturers may face greater pressure. Failure to adapt to market changes and keep up with technological advancements could lead to elimination in the fierce competition. This explains why some former market leaders failed to maintain their leading positions in the 2024 smartphone panel shipment rankings.

The 2024 global smartphone panel shipment data provides a window into the dynamics of the smartphone market. The strong performance of Xiaomi, OPPO, and vivo, and Apple's temporary absence, all signify a changing market landscape, suggesting future market competition will be even more intense and challenging. This also reminds all smartphone manufacturers that only continuous innovation can ensure survival in fierce market competition and consistently provide consumers with better products and services. In the future, those who better grasp market trends will gain a competitive edge. This will be a key focus of the industry in the coming period and a driving force for its continued progress.