Realme and Mobile Legends: Bang Bang Launch a New Era of Esports: A Deep Dive into Partnership

Realme and Mobile Legends: Bang Bang Launch a New Era of Esports: A Deep Dive into PartnershipToday, Realme officially announced a strategic partnership with Mobile Legends: Bang Bang (MLBB) in the Chinese region. The collaboration will focus on four core areas esports competition, game optimization, functional integration, and IP customization to deliver an enhanced gaming experience and richer content for players

Realme and Mobile Legends: Bang Bang Launch a New Era of Esports: A Deep Dive into Partnership

Today, Realme officially announced a strategic partnership with Mobile Legends: Bang Bang (MLBB) in the Chinese region. The collaboration will focus on four core areas esports competition, game optimization, functional integration, and IP customization to deliver an enhanced gaming experience and richer content for players. This partnership marks Realme's official entry into the esports arena and its commitment to providing a superior mobile esports experience.

Developed by Moonton, Mobile Legends: Bang Bang has rapidly conquered the global gaming market since its launch in 2016, thanks to its unique MOBA gameplay and consistent updates. With over 1.5 billion users across more than 200 countries and regions, and over 80% of its users being Gen Z (those born in the 1990s and 2000s), MLBB demonstrates exceptional user loyalty and market influence. Notably, in 2024, MLBB became the first officially announced esports title for the Saudi Arabian Esports Federation's global tournament, solidifying its leading position in the global esports landscape.

To celebrate this partnership and the thriving success of Mobile Legends: Bang Bang, a massive "MOBA Circle Billion Subsidy" event will be launched, offering players unparalleled gaming experiences and generous rewards. This event includes:

• Free Access to Abundant Game Resources: Over 70 heroes and 130 skins from the first season will be permanently available to players for free, equivalent to a massive 100,000 in-game currency.

• "Ranked Matches Earn Cash" Event: Players reaching Master tier and above can unlock corresponding cash rewards, guaranteeing prize money. The first-year prize pool reaches a staggering 50 million RMB, providing significant player incentives.

• Stunning Debut of a Chinese-Style Hero: The highly anticipated Chinese-style hero, Wu Zetian, will make her official debut, adding a rich cultural element to the game.

• Top-Tier IP Collaboration: Mobile Legends: Bang Bang will collaborate with top-tier SNK IP, bringing players even more surprises and exciting game content.

Realme, a well-known domestic smartphone brand, has consistently been included in the Kantar BrandZ Top 50 Global Chinese Brands for several years, boasting over 200 million global users. Its strong brand influence and user base provide a solid foundation for this collaboration. Realme's core product lines, Realme GT and Realme Neo, have won over numerous consumers with their high performance, competitive pricing, and stylish designs.

The Realme and Mobile Legends: Bang Bang partnership will enhance product capabilities and gaming experiences through deep collaboration in four core areas:

1. Esports Competition: Realme smartphones will become the official competition devices for the Mobile Legends: Bang Bang Chinese professional league, providing professional players with a stable and smooth gaming environment, ensuring fair competition, and delivering a superior viewing experience for audiences.

2. Game Optimization: Realme will launch the "Realme Game Alliance Plan," focusing on software and hardware optimization for Mobile Legends: Bang Bang. This will cover various aspects, including game graphics, frame rates, and power consumption, aiming to provide players with a smoother, more stable gaming experience and extended battery life.

3. Functional Integration: Realme will leverage AI technology to deeply understand players personalized gaming needs and develop unique exclusive features for Mobile Legends: Bang Bang. This will further enhance player experience and introduce innovative elements to the game.

4. IP Customization: Realme will develop Mobile Legends: Bang Bang IP extensively, launching customized skins, limited-edition collaborative products, and other merchandise to provide players with more collectible and fun peripherals, further enriching their gaming experience.

Beyond the Mobile Legends: Bang Bang partnership, Realme recently released its new flagship phone, the Realme 14 Pro+. This phone is now officially available on the official website in 12GB+256GB and 12GB+512GB versions, priced at 2599 RMB and 2799 RMB respectively.

The Realme 14 Pro+ features a stylish design with Ocean Rock Grey and Gold-Plated White color schemes, employing an ice-feeling color-changing process. Its 6.83-inch 1.5K resolution screen supports a 120Hz refresh rate and 3840Hz ultra-high-frequency PWM dimming, providing a clear and smooth visual experience. The ultra-narrow bezel design and 93.8% screen-to-body ratio offer an immersive visual experience.

In terms of imaging, the Realme 14 Pro+ is equipped with a 50MP Sony IMX896 main camera and a 50MP Sony IMX882 ultra-light periscope telephoto lens, supporting 3x optical zoom, 120x ultra-telephoto zoom, and 112 ultra-wide-angle shooting. It also features an ultra-light triple flash system to meet diverse shooting needs. The front-facing 32MP ultra-clear selfie camera supports AI intelligent beauty and eye-tracking autofocus for clear and natural selfies.

The Realme 14 Pro+ is powered by the Snapdragon 7 Gen 2 processor, offering powerful performance. A large 6000mAh battery and 80W fast charging technology provide a long-lasting user experience. It also boasts IP69K, IP68, and IP66 full-level waterproof functionality, enhancing durability.

In summary, the Realme 14 Pro+ shows significant improvements in imaging, durability, and design, making it a noteworthy flagship phone. Considering its price point, its market success remains to be seen.