vivo Achieves Four-Year Reign as China's Top Smartphone Brand in 2024

vivo Achieves Four-Year Reign as China's Top Smartphone Brand in 2024According to data from authoritative market research firms, vivo (including iQOO) secured the top spot in China's smartphone market in 2024, achieving a remarkable four-year winning streak with a 17.4% market share

vivo Achieves Four-Year Reign as China's Top Smartphone Brand in 2024

According to data from authoritative market research firms, vivo (including iQOO) secured the top spot in China's smartphone market in 2024, achieving a remarkable four-year winning streak with a 17.4% market share. This outstanding achievement not only highlights the growing competitiveness of domestic brands across all price segments but also demonstrates the significant effectiveness of vivo's commitment to leading-edge technologies. It further solidifies vivo's position as a market leader and enhances its competitive strength.

vivo's exceptional performance in 2024 is inseparable from its continuous product innovation. Throughout the year, vivo launched highly anticipated products including the XFold3 series, X200 series, S20 series, and Y300 series, covering various market segments. Simultaneously, its sub-brand iQOO introduced several new models, such as the Neo10 series, Z9 series, and 13 series, further enriching its product lineup. These excellent products, covering diverse market segments, delivered both strong sales and positive reputation, laying a solid foundation for vivo's year-end market dominance.

The vivo X200 series, a flagship masterpiece, achieved significant success in both product performance and brand influence. The X series has consistently served as a platform showcasing vivo's cutting-edge hardware and software technology. Through continuous breakthroughs in design, imaging, performance, and system optimization, the X series has established a strong reputation for high-end flagship quality, becoming a crucial driver of vivo's brand growth.

Launched in October 2024, the vivo X200 series, with its exceptional "all-around excellence," successfully withstood the challenges of the high-end market. The series boasts top-tier imaging configurations, including a Zeiss 200MP APO Super Telephoto Lens and a Sony IMX866 sensor. Powered by the second-generation Dimensity 9400 3nm processor with all-large cores, it also features the world's first kilometer-level offline communication technology and a higher energy density third-generation silicon-carbon anode battery technology, achieving significant advancements in performance, communication, and battery life.

The X200 series' exceptional capabilities garnered significant industry attention since its launch, achieving outstanding market results and receiving numerous prestigious awards. These include the "Ingenious Product" award from People's Daily's 2024 People's Ingenious Brand Promotion and Exhibition, and the "Annual Technological Innovation Excellent Case" award from Global Times' 2024 Global Trend Case. The vivo X200 Pro, the series' most powerful model, further won the "Annual Best Flagship Smartphone Product" award at the 2024 NetEase Future Conference Future Innovation Awards and the "Weibo Annual Popular High-End Flagship Smartphone" award at the Weibo Annual Digital Awards. It was also named "Best Flagship Phone of the Year" by renowned overseas tech blogger Mrwhosetheboss.

Beyond its exceptional product performance and market recognition, vivo continues to make breakthroughs in technological innovation. Vivo's "Blue Technology," a core competitive advantage, is constantly evolving, providing strong support for vivo's product innovation. In 2023, vivo launched its "Blue Technology" brand, encompassing five core areas: Blue Crystal Chip Technology Stack, Blue Map Imaging, Blue Sea Battery System, Blue Heart Large Model, and Blue River Operating System. This demonstrates vivo's commitment to self-research in chips, imaging, battery life, and AI technologies, combined with deep collaboration with leading global supply chain partners, building a powerful technological advantage.

The X200 series showcases the perfect integration of "Blue Technology," empowering vivo's high-end breakthroughs with technology and user-centricity. This user-oriented innovation philosophy permeates every aspect, using technological innovation to enhance people's lives. For example, the world's first "kilometer-level offline communication" feature addresses communication needs in areas without network coverage. The "vivo See" function tackles accessibility challenges for visually impaired users, reflecting "Blue Technology"'s user-centric approach.

vivo's four-year reign at the top of the market reflects not only the success of its excellent products but also its success in technological innovation and its user-centric philosophy. Looking ahead, with increased government subsidies expected in 2025, the smartphone market is poised for a new wave of sales. This makes vivo's performance in 2025 highly anticipated. vivo's continuous innovation and user-oriented strategies will continue to lead its market dominance. Its sustained investment in R&D and user experience forms a solid foundation for long-term market success. With strong product power, innovative technologies, and a deep understanding of user needs, vivo is poised to maintain its leading position in the increasingly competitive smartphone market, delivering even more surprising products and services. vivo's success story provides a valuable case study for other manufacturers, highlighting the importance of continuous innovation and a user-centric approach for long-term success. The industry eagerly awaits to see how vivo will maintain its leading edge, while consumers anticipate more innovative products to meet the growing market demand. vivos success is not only a reflection of its own efforts but also a microcosm of the booming Chinese smartphone industry, indicating a broader future for Chinese smartphone brands in the global market. The continued development of vivo is highly anticipated, and its continued investment in technological innovation and user experience will lead to greater success. vivo's success provides valuable reference points for other brands and points the way for the future development of China's smartphone industry. Continuous innovation, user orientation, and the pursuit of technological excellence will be key factors in maintaining vivos market leadership. The industry will be keenly watching to see if vivo can maintain its leading edge in an increasingly competitive market environment.