Samsung to Mass Produce its First Tri-Fold Phone in 2025: A Cautious Market Strategy with a Projected Output of 200,000 Units

Samsung to Mass Produce its First Tri-Fold Phone in 2025: A Cautious Market Strategy with a Projected Output of 200,000 UnitsNews broke on January 14th that Samsung Electronics plans to begin mass production of its first tri-fold phone in the second quarter of 2025. However, contrasting the excitement surrounding this technological advancement is a relatively cautious and conservative internal market strategy

Samsung to Mass Produce its First Tri-Fold Phone in 2025: A Cautious Market Strategy with a Projected Output of 200,000 Units

News broke on January 14th that Samsung Electronics plans to begin mass production of its first tri-fold phone in the second quarter of 2025. However, contrasting the excitement surrounding this technological advancement is a relatively cautious and conservative internal market strategy. Current information suggests an estimated production volume of around 200,000 units in 2025, with previous reports indicating a ceiling of no more than 300,000 units. This conservative approach reflects Samsung's careful assessment of the tri-fold phone market's prospects and a thorough consideration of potential risks.

Samsung's highly anticipated first tri-fold phone employs a unique inwards-folding ("In-Folding") G-shape design, with the screen folding inwards twice. This design cleverly protects the screen within the device, significantly enhancing its impact and scratch resistance in the folded state. This contrasts sharply with some tri-fold phones on the market that utilize outward-folding designs, leaving their screens more vulnerable to external damage. Samsung's design choice clearly prioritizes user experience and product durability.

The screen panel for this tri-fold phone is supplied by Samsung Display and boasts a fully unfolded size of 12.4 inches. This large screen size offers a highly immersive visual experience, significantly enhancing activities such as watching high-definition videos, browsing the web, and playing games. The larger screen also provides more space for multitasking, allowing users to run multiple applications simultaneously and improve work efficiency.

It's noteworthy that Samsung has not adopted Under-Display Camera (UDC) technology in this tri-fold phone. While UDC technology improves screen integrity and offers a more immersive visual experience, current technological limitations result in lower resolution. Samsung's decision to temporarily forgo UDC technology may be linked to its stringent product quality requirements. Samsung prioritizes ensuring optimal core performance and user experience over rushing the adoption of new technologies. This cautious approach reflects Samsung's maturity and stability in product development and market strategy.

The projected production of 200,000 units further underscores Samsung's cautious approach to the tri-fold phone market. This is not a large number; compared to the sales of other Samsung flagship models, it represents a tentative market entry strategy. It suggests that Samsung remains watchful about the market demand and acceptance of tri-fold phones, hoping to gradually gain market experience through small-scale production and adjust future product strategies and production scale based on market feedback.

This conservative strategy is linked to the high-end positioning and relatively high prices of the current foldable phone market. As a novel product form, tri-fold phones are technically challenging and expensive to produce, resulting in higher retail prices. This limits the potential consumer base and increases marketing difficulties. Samsung's cautious strategy may also aim to avoid inventory buildup and economic losses due to insufficient market demand.

Furthermore, Samsung's conservative strategy may be influenced by competitors' market performance. The foldable phone market is becoming increasingly competitive, with manufacturers actively launching their flagship products. Samsung needs to carefully assess market demand and risks, avoiding reckless expansion and resource waste while ensuring product quality and competitiveness.

In summary, Samsung's 2025 mass production of its first tri-fold phone, with a projected output of 200,000 units and a cautious market strategy, reflects a careful assessment of market prospects and thorough risk consideration. This is not simply a technological launch but a steady strategic deployment by Samsung as it explores a new market. Although the production volume is relatively low, this provides invaluable experience and market research opportunities for Samsung's future development in the tri-fold phone market, laying a solid foundation for larger-scale production and marketing efforts. Samsung's chosen path may offer valuable insights for other manufacturers and suggests a more rational and stable development of the tri-fold phone market.