Huawei's 2025 "Triple Switch" Strategy: HarmonyOS, Kirin Chips, and an Independent Imaging System for a Comprehensive Competitive Advantage
Huawei's 2025 "Triple Switch" Strategy: HarmonyOS, Kirin Chips
Huawei's 2025 "Triple Switch" Strategy: HarmonyOS, Kirin Chips, and an Independent Imaging System for a Comprehensive Competitive Advantage
In the fiercely competitive mobile phone market, Huawei has steadily advanced thanks to its strong brand influence and robust R&D capabilities. However, Huawei's ambitions extend far beyond its current achievements. According to online reports, Huawei plans to implement a "Triple Switch" strategy by 2025, encompassing a complete transition to its self-developed HarmonyOS, widespread adoption of its Kirin chips, and a shift in its main camera sensor suppliers. This move aims to significantly enhance Huawei's brand competitiveness and demonstrate its powerful technological capabilities.
HarmonyOS: Building a Self-Reliant Mobile Ecosystem
The core of the "Triple Switch" strategy is the complete embrace of HarmonyOS NEXT. Huawei's fully self-developed HarmonyOS NEXT achieves self-reliance and control over core operating system technologies, ensuring security and reliability. It breaks the duopoly of Android and iOS, offering a third option for global users. Since its official launch in 2024, HarmonyOS's growth has been phenomenal: over 20,000 native HarmonyOS apps and services, more than 7.2 million registered HarmonyOS developers, and over 1 billion connected devices. Currently, the native HarmonyOS system boasts a smooth user experience with minimal bugs, and Huawei continues to invest heavily in its app ecosystem and environment to further enhance user experience. Reports suggest that Huawei will release a pioneering version of HarmonyOS NEXT in 2025, intending to integrate it into new phone models by mid-year. This will mark Huawei's complete departure from Android, leading to a significant increase in its market share.
Kirin Chips: A Comeback and Widespread Adoption to Reshape Huawei's Hardware Strength
- The second step of the "Triple Switch" strategy is the widespread adoption of Kirin chips. The launch of the Huawei Enjoy 70X at the beginning of the year marked a strong start to this initiative. While the Kirin 8000A processor isn't top-of-the-line in terms of performance, its support for 5G-A technology has caused ripples in the affordable phone market. More importantly, Kirin processors have already reached a high level of technological maturity. The Kirin 9020 processor, for example, showcases meticulous design and architecture. Its CPU features a self-developed large, medium, and small core architecture, with significantly improved self-developed small cores: 1 Taishan large core at 2.5GHz + 3 Taishan medium cores at 2.15GHz + 4 small cores at 1.6GHz, and a Mali-G920 GPU. This chip also pioneered 3GPP R18 5G-ASOC technology. Its single-core performance sits between the Snapdragon 888+ and Snapdragon 7+ Gen 2, while its multi-core performance falls between the Dimensity 8300 and Dimensity 9200. Coupled with HarmonyOS, the Kirin 9020 demonstrates impressive performance. As Kirin chips become more prevalent, Huawei will gradually reduce its reliance on Qualcomm Snapdragon and MediaTek processors, building a self-reliant hardware ecosystem.
Independent Imaging System: Breaking Through Technological Bottlenecks and Leading Imaging Innovation
The final step of the "Triple Switch" strategy involves changing the main supplier for its main camera sensors. Online reports predict that the Huawei P80 series, launching in the second half of the year, will no longer use sensors from domestic supplier OmniVision or Sony, instead turning to companies like SmartSens. This doesn't necessarily mean Huawei will develop CMOS sensors in-house, but may instead involve joint development, custom designs with sensor suppliers, or investments in promising startups or research institutions to co-develop new sensor technologies. Regardless of the strategy, the imaging performance of the Huawei P80 series is expected to be significantly improved. Rumors suggest that the Huawei P80 Ultra will feature a domestically produced one-inch large-sensor main camera with a variable aperture design and a 1/1.3-inch extremely large sensor periscope telephoto macro lens, potentially one of the largest telephoto sensors on the market. Combined with Huawei's accumulated expertise in optical zoom technology, the Huawei P80 series' camera capabilities are poised to reach new heights. Huawei also has other advanced technologies under development, such as self-developed ultrasonic fingerprint technology, Hongfeng imaging, and a retractable lens, which will further enhance the competitiveness of its phones.
Conclusion: The Significance and Prospects of Huawei's "Triple Switch" Strategy
Huawei's "Triple Switch" strategy is the result of its long-term technology layout and strategic planning, signifying Huawei's commitment to further strengthening its self-reliance in operating systems, chips, and imaging technologies, thereby boosting its competitiveness in the mobile phone market. Once the "Triple Switch" strategy is fully implemented, Huawei will possess a more self-reliant supply chain and technological system, granting it stronger competitiveness and risk resistance in the mobile phone market. Huawei's ambitious attempt to create an independent ecosystem is not only significant for the company itself but also holds important implications for the independent innovation and development of the Chinese mobile phone industry. Whether this bold move will ultimately succeed remains to be seen.
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